Jennifer Nguyen Buad 301-14 2/10/2011 Case 7.1 Westwood Publishing Prewrite: • Westwood Publishing is a magazine publishing company. • Dan Cassidy is director of employee relations for Westwood Publishing. • Catherine Callahan is the vice president of human resources. • Catherine Callahan proposed that with the layoffs‚ offer a voluntary severance package or early retirement package. • Westwood Publishing had never laid off anyone in the 13 years of their
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Internal Communication “Westwood Publishing” The people in the case: - Linda Bosworth: CEO of Westwood Publishing - Catherine Callahan: Vice President of Human Resources - Eric Ridgway: Vice President of Corporate Communication - Dan Cassidy: Director of employee relations - Craig Stevens: Outside Public relations consultant Westwood Publishing MBA 9 Westwood in the1990’s - Westwood is one the most important publishing firm in the USA. - It was started by Linda Bosworth in the middle
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main problem of the firm is how to effectively communicate a Voluntary Severance and Early Retirement Program for senior managers approaching 60 years old without having a negative impact on the employees. As we can see in the case study‚ Linda Bosworth (CEO of Westwood Publishing avoided making these types of deals while the other companies already underwent merger and acquisition deals. Obviously‚ there are no other ways but to lay off some of Westwood’s senior managers. But‚ if Bosworth had received
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Vivienne Westwood Vivienne Isabel Swire was born in Derbyshire on 8th April 1941 to Gordon and Dora Swire who were greengrocers. She left grammar school aged 16 and moved to London with her family. There Vivienne attended Harrow Art School and studied fashion and silversmithing‚ but left after one term quoting “I didn’t know how a working-class girl like me could possibly make a living in the art world”. I think this is a very normal statement for an artist to make as all of them have had doubts
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Introduction: We are here today because we have been asked to conduct a strategic analysis of the Vivienne Westwood Company and to provide our expertise regarding the strategic direction of the company. We will be presenting you with our findings and our recommendations for a possible change in strategy from which we believe the company can benefit. As you are aware‚ the Vivienne Westwood Company is a widely successful fashion brand‚ with a yearly revenue of over £20m. The brand is considered to
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(ACC4012) Bryan’s Publishing Case Question 2 BookStore Company Limited is a 100% subsidiary of Bryan’s Publishing and specializes in the publication and distribution of business text books. BookStore employs on average 50 employees and sales for financial year December 2011 exceeded $20 million. Bryan periodically sends a member of its Internal Audit Department to audit the operations of its subsidiaries. Phillip Smith is an Internal Audit staff working with Bryan’s Publishing. He previously worked
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Contents 1.1) Understand the principles and benefits of desktop publishing. In this part of my assignment I will explain the main benefits of Desk Top Publishing as demonstrated in the Design Industry. There is much talk about desktop publishing and no one that has an understanding of graphics and publishing can doubt its usefulness. Obviously desktop publishing has great potential in the field of education‚ particularly where the production of educational resources
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tried to find out how many people adopt the medium internet and use rather e-Publications than conventional ones and how much money are they willing to spend for them ultimately. We also want to answer the question‚ how the internet influence the publishing industry. What kind of new opportunities are there for both consumer (reader) and provider? Expenditure for e-Books This graphic illustrates how much money consumer have spent for e-Books from year 2009 until 2012 and how does it probably
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DESKTOP PUBLISHING RESEARCH ACTIVITY TABLE OF CONTENTS Title-----------------------------------------------------------------------------------------------1 Table of Contents----------------------------------------------------------------------------2 Word processor history-------------------------------------------------------------------3 Desktop Publishing-------------------------------------------------------------------------4 Basic Phase in DTP-------------------------------------------------------------------------5
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VIVIENNE WESTWOOD…… (THE TALK) * Vivienne Westwood British fashion designer and business woman largely responsible for bringing modern punk into the main stream. * In 1971‚ she opened a shop with her boy friend Malcolm McLaren called “let it rock” at 430 Kings Road. They sold brothel creeper shoes and draped jacket. Her inspiration was the 50’s music and clothing. * In 1972‚ the shop was rebranded with skull and crossbones and renamed as “Too fast to live‚ too young to die”. The
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