DATA MINING FOR POTENTIAL CUSTOMERS: East – West Airlines/Telcon Jermaine Paul 12/12/2013 BUSINESS PROBLEM East-West Airlines (EA) is entering into partnership with the cellular service provider‚ Telcon‚ by marketing their service through direct mail. In order to achieve this‚ EA dataset is provided to categorize their customers to identify which ones would be likely to purchase Telcon’s services through direct mail. If the accurate categorization is done the partnership will save
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1. Rift Airlines’ operating costs are considerably higher than those of the competitor companies. The company‚ also‚ cannot reach the desired productivity level. Unless its operating costs decline‚ company cannot compete with other organizations that operate at very low costs. The company is spending too much for the employees. Other expenditures are rather high so the managers have to think about a way to reduce the costs and to increase the productivity. 2. Armstrong suggests reducing the number
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Bachelder v. America West Airlines July 31‚ 2013 Penny Bachelder claims that her employer‚ America West Airlines‚ violated the Family and Medical Leave Act of 1993 when it terminated her in 1996 for poor attendance (Walsh‚ 2013). The district court granted partial summary judgment to America West‚ holding that Bachelder was not entitled to the Act’s protection for her 1996 absences (Walsh‚ 2013). America West told Bachelder when it fired her that it based its decision on her sixteen absences
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Case study - Low cost airlines History of low-cost airlines The idea of LCC originated in the US. Founded in Dallas Texas on June 18‚ 1971 by Herb Kelleher‚ Southwest Airlines offered tickets that worked out to be cheaper than a car or coach ride. It is the fourth largest US airline in terms of domestic customers carried annually. It has been profitable every year since 1973. Low cost airlines in India But a booming economy‚ a congested and crumbling train network and the emergence of
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Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware
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Jetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with “the types of amenities reserved for the pricier carriers‚ including wider seats ……and 24 channels of in-flight television” ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew
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Journal of Case Research Volume II Issue 02 Communicating in a Crisis and the Role of a Business Leader: The Case of Jet Airways Payal Mehra1 Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India with an average fleet age of 4.45 years. Jet flew to 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Hong Kong‚ Singapore‚ Kuala Lumpur‚ Colombo
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Summary of Case In the case study changing Dynamics of the U.S. Airline industry were discuss and dealt with. Between 2001 and 2005‚ Delta Airlines‚ the third largest U.S. Airline‚ lost $10 billion. Delta wanted to increase its liquidity so they decided to sell its subsidiary Atlantic Southeast Airlines to Sky West Airline for $425 million in August 2005. Analysts believed that Delta was on the merge of bankruptcy. The Civil Aeronautics Board 9cab) imposed major restriction on marketing entry and
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Know Your Private Jet From celebrities to business people to just plain folks the word today for many is private jet. Types of private jets GULFSTREAM IV- known for plush interiors that can seat up to 19. PILATUS PC-12 NG- short-range‚ super-reliable turboprop with up to nine seats CESSNA CITATION X+ - Rolls-Royce-powered long-range jet with room for 12 and is considered the fastest corporate jet in the skies. A cheat-sheet to the new single-seat private-jet membership clubs: Surf Air: Flies
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