Barilla Spa We need to regroup now and decide where to go with JITD. Is this type of program feasible in our environment? If so‚ what kind of customers should we target? And how do we convince them to sign up? Against Vitali’s proposal‚ “Just-in-Time Di stribution‚” met with significant resistance within Barilla. The sales and marketing organizations were particularly vocal in their opposition to the plan. A number of sales representatives felt that their responsibilities would be diminished if
Premium Marketing Sales
Introduction: Whenever we hear the word “spa” we often think of massages‚ facials‚ beauty and skin care; but‚ do you know where this word came from? Spa is named after a town in Belgium “Spa” dating back from the Roman Era‚ it is also an acronym for “Salus per Aquae” which means health through water. As we all know‚ advancement of medicine and technology were not available during the ancient times; people tend to travel to hot springs in hope of finding cure. People strongly believed the healing
Premium Bathing Spa Roman Empire
Barilla SpA was founded in 1875 by Pietro Barilla and has evolved into a large‚ vertically integrated corporation with flour mills; pasta and bakery factories located throughout Italy and is a global leader in producing and selling a multitude of these goods. Review of this case study shows a core problem of weekly demand fluctuations in the distribution order patterns which impacted manufacturing and other chains in the system. The fluctuations brought increasing operational inefficiency and cost
Premium Marketing Management Safety stock
Barilla Spa (A) Case Questions 1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? 2. What conflicts or barriers internal to Barilla doe the JITD program create? What causes these conflicts? As Giorgio Maggiali‚ how would you deal with these? 3. Why are Barilla’s customers so resistant to the JITD idea? How might Maggiali be more successful in persuading customer to at least try
Premium Case study Customer Decision making
Barilla SpA is suffering from a problem of their own making - their distribution system is overly complex. That complexity is causing them to be unable to respond to their widely varying customer demand. Their customers‚ distributors‚ are forced to hold high inventories while simultaneously enduring stockouts on average of 7%‚ all because Barilla can’t rationalize their own processes to handle variability in demand. Barilla’s manufacturing process is long and inflexible. Given the high variability
Premium Kanban Lean manufacturing
ASSIGNMENT 2: BARILLA SPA INTRODUCTION Barilla SpA (Barilla)‚ is an Italian manufacturer that sells pasta to retailers largely through third-party distributors. Barilla has been experiencing widely fluctuating demand patterns from these distributors. Such unpredictable patterns are problematic because a specific sequence of pasta production is used that minimizes the incremental changes in kiln temperature in order to keep the changeover costs low and the product quality high. This process makes
Premium Sales Inventory Marketing
BARILLA SpA (A) Table of Contents Part One: Executive Summary 3 Part Two: Immediate Issue 4 Part Three: Systemic Issues 4 Part Four: Qualitative Analysis 5 Part Five: Alternatives 6 Part Six: Recommendation 8 Part Seven: Recommendations Implementation Plan 9 Part Eight: Monitor and Control 10 Part One: Executive Summary In order to respond to extreme demand variability and incidents of high stock out rates Barilla is currently applying pressure to both its’ manufacturing and logistics
Premium Marketing Inventory Safety stock
A.NAME OF THE BUSINESS The new business to be established shall be named Ocean Fish Spa. It will be the only spa that will be established here in the cordillera that will be using a natured way –without using any chemicals or drugs –of cleaning and relaxing a body. This spa will be using a fish specifically termed as Garra Rufa. The Garra rufa fish‚ or "doctor fish"‚ originates in the river basins of the Northern and Central Middle East‚ mainly in Turkey‚ Syria‚ Iraq and Iran. This fish is famous
Premium Skin
aims to be the premier health spa in alapuzha city‚ Kerala. Through a unique combination of offered services and products‚ we will quickly gain market share. Our spa will provide customers with a relaxing‚ rejuvenating atmosphere where all of our mind and body needs can be met.. Products and Services our spa is devoted and focuses in accelerating health through our wide variety of mind and body healing services and products. The health spa business is devoted to providing holistic methods of
Premium Household income in the United States Demography
Ferrero SpA: internazionalization process Ferrero background The industry Ferrero was born in 1946 in Alba in Piedmont and its history can be seen‚ perhaps‚ as the most representative example of Italian capitalism. Since its establishment until today‚ different stages of development can be identified‚ each characterized by specific product‚ technological‚ commercial and organizational innovations. The company started its activities immediately after the World War II. During this time
Premium