his fourth child‚ Melinda Lou "Wendy"‚ with "Quality Is Our Recipe" as its first slogan‚ Wendy ’s kept growing. After only a year‚ in 1971‚ Dave Thomas opened another restaurant in Columbus‚ creating the first modern "drive-thru window". Stapling its square hamburgers and its soft ice cream mixed with frozen starches‚ the "Frosty"‚ as its main products‚ Wendy ’s enjoyed a growing popularity among the people of Columbus. Its success determined Thomas to expand Wendy ’s to a full-sized chain‚ around
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Harley-Davidson Inc. Internal Analysis Group Members Janneke Kanis Christopher Klaesener Jeroen Kwint Annemiek Rensing Hanqing Zhou Foreword As this was the first assignment we had to complete for the SMA class‚ we felt the need to put some additional information on top of the Internal Analysis. The purpose of this report is to give an insight on the internal factors that influence the performance of Harley-Davidson. In the first chapter our group decided to include a company history
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and Weaknesses • Goal: objective assessment of your strengths and weaknesses – relative to competitors – important to customers Note: This is difficult to do well. Strategic Business Planning for Commercial Producers Challenge of Internal Analysis • Identifying‚ developing‚ protecting‚ and deploying resources‚ capabilities‚ and core competencies Strategic Business Planning for Commercial Producers Resources • Inputs into a firm’s production process such as capital equipment‚ skill
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internal analysis The Cs: Culture‚ Capabilities and Composition * Culture: auditing values‚ belief and attitude Management will conduct culture audits to determine how far the quality of the employee’s working environment. One common way is by using an employee survey. From the employee survey‚ company can obtain variety of things ranging from environmental problems that exist in the organization to provide feedback to management. * Capabilities: people as strategic resources Core capabilities
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I. Main Idea: Wendy ’s started from scratch in the large town in Ohio and now has over 6000 different locations. A. Wendy ’s first restaurant opened on November 15 1969 in Columbus Ohio. 1. 1 year later the second Wendy ’s Old Fashioned Hamburgers was opened on the other side of town. 2. The second Wendy ’s also displayed their first ever drive up window. B. In 1976 Wendy ’s had its first public stock with 1 million common shares for 28 dollars a share. 1. Wendy ’s spread to Canada in late
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Before late 2011 and as of late 2012‚ the company no longer has a signature sandwich‚ such as the Big Mac or the Whopper. Instead‚ the square burger patties (which are fresh ground beef rather than frozen patties) are their signature items. Swot analysis Strengths: • Cost advantage • High R&D • Innovation • Loyal customers • Strong brand equity • Pricing • Unique products
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Introduction and Synopsis of Case Wendy’s‚ the fast food company‚ was introducing a new mid-size burger into their menu and needed several promotional and marketing activities to showcase the product. They wanted to use social media to bring as much attention to the advertising campaign as possible without overtly pointing people to the Wendy’s brand. On the Wendy’s menu‚ the number six spot had been noticeably vacant without any item filing that slot. This campaign‚ the Girl behind six‚ was the
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Business Memo To: From: Date: 2/5/2014 Subject: Manager-Employee Issues I am writing the memo to share some issues I have with one of my employees. Ten moths ago I hired a salesman with Chinese origin to help the company to take over the Chinese businesses in Plano‚ Texas. I cannot “click on personal level” with him since the very beginning of our relationship which is causing troubles in our communications. Another reason for our communication problem could be the different cultural background
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Wendy’s Frostys " I opened the first Wendys restaurant because I felt that there should be a place where fresh hamburgers are made just the way the customer wants it." That is as true today as it was thirty one years ago when Dave Thomas first spoke those words. People put their trust into Wendys every time that they eat there. Infact Wendys is the only fast food place that offers the Frosty (Wendys Web Page). November 15th 1969‚ in Columbus‚ Ohio‚ was a very phantasmagoric day in Dave’s
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As GC3 has grown and expanded out of the Ohio area the human resource department has became regionalized and inconsistent. The Ohio HR department focuses primarily on strategic issues while the Chicago and Pittsburgh departments’ focus primarily on their own areas with a specialty in their previous brands. The Pittsburgh team excels at training employees to deliver high quality service and drive customer satisfaction at the Great Scoops locations‚ however the management in this area is trained
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