CHAPTER 1 INTRODUCTION 1.1 BACKGROUND Creativity: Creativity (or "creativeness") is a mental process involving the generation of new ideas or concepts‚ or new associations of the creative mind between existing ideas or concepts. From a scientific point of view‚ the products of creative thought are usually considered to have both originality and appropriateness. An alternative‚ getting more popular everyday is the conception of creativity is that it is simply the act of making something
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The Importance of Creativity In today’s world‚ creativity is particularly desired. Creativity is a fundamental factor and is an important aspect for the continued success of any prosperous corporation. Most of the major corporations today have maintained their creativity and encourage their employees to be creative in order to survive the ever changing global economy. “In the past‚ creative individuals in a society were at best a mixed blessing-disdained‚ discouraged‚ even destroyed at the time
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1. 1. Consider the 4 approaches to creativity. What approaches has Apple relied upon? What alternative have others firms in the industry pursued? What other stoves could Apple implement? Apple is taking the following creativity approaches: imagination and investment. 1) Imagination: Apple is primarily focusing on innovation and flexibility; therefore‚ they are consider to be relying on the "imagination" approach‚ where the key is gear towards the transformation of ideas and experimentation. For
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[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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For a lot of people it can be a bit difficult to remain creative at work. No matter what field you are in‚ chances are there are some areas where you need to maintain your creativity. A lot of people start out strong with their creative ideas during the start of the workday‚ and by mid-day they’re falling short. Let’s talk about some ways that you can remain creative throughout your work day. One of the best ways to remain creative at work is by looking though different material which you may
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Judicial creativity Judges are unable to develop the law as it would be considered unfair. If a defendant commits an act which is not considered criminal‚ but the judge then decides that it is‚ therefore changing the law‚ this would be considered unfair for the defendant. This would be seen as the retrospective effect. Parliament makes the law‚ following a lengthy process‚ and then the judges must follow parliament’s decision. They must follow precedent of higher court judges. This is known as
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Creativity in the Organization Abstract (150 words) The purpose of this article is to discuss why creativity in the organisation is important for the next generation manager and how it could impact on the future of a business. This paper also highlights the challenges‚ importance of creativity‚ how management can address these in the future business environment in the next 5-10 years and to focus on how future managers affect creativity through their efforts to nurture a work climate that
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Creativity in the curriculum A school with creativity at the heart of the learning process will benefit by increasing the motivation of staff and pupils‚ says former head‚ Dave Weston. In this article and case study‚ he shows the way to more imaginative approaches to curriculum planning ‘Creativity is the defeat of habit by originality’ Arthur Koestler Many school leaders and teachers realise that is now time to take more control over the curriculum and to include a greater emphasis on creativity
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BPTrends ▪ May 2008 Creativity Management—The New Challenge for BPM Creativity Management – The New Challenge for BPM Stefan Seidel‚ Michael Rosemann Abstract Besides classical criteria such as cost and overall organizational efficiency‚ an organization’s ability to being creative and to innovate is of increasing importance in markets that are overwhelmed with commodity products and services. Business Process Management (BPM) as an approach to model‚ analyze‚ and improve business processes
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Bachelor’s Thesis‚ summer 2010 BA‚ English and Communication Department of Language and Business Communication Creativity in translation – a study of various source and target texts Name: June Lyngbak Fogh Holst Examination number: 284589 Supervisor: Nick Wrigley Number of characters: 49.571 Creativity in translation – a study of various source and target texts June L.F. Holst ------------------------------------------------------------------------------------------------------------------------------------------------
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