loyalty customer will helps promoting your brand. Figure 1 – Keller’s Brand Equity Model (8) Stage 1: Brand Identity In Stage 1 is able to create a deep brand awareness‚ It should be develop a product first‚ and through the brand name ‚symbol‚ logo‚ market research and based on research findings to adjust the product and the way to
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Running Head: BUG‚ INC. PAPER BUG Inc. Paper Michael‚ Cherlunda‚ and Jason The Unersity of Phnix Busiss Law / BUS 45 Mr. Gs D mann May 11‚ 00 BUG Inc. Paper BUG Inc. is an American company that manufactures‚ designs‚ and sells electronic recording equipment (University of Phoenix‚ 2009). BUG Inc. ’s products tap into telephone wires and cell phone transmissions are records sounds through remote microphones (University of Phoenix‚ 2009). The clients of BUG Inc. are made up mostly of
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A. Brief Company Background: Brief History: Nike‚ Inc. was incorporated in 1968 when The University of Oregon’s track and field coach‚ Bill Bowerman‚ and his star runner‚ Phil Knight‚ thought they could better design and sell shoes to runners than what was available at the time. It is headquartered in Washington County‚ Oregon. Nike is many things – a product designer‚ a consumer goods manufacturer‚ a brand communicator‚ a leader in corporate responsibility‚ and a portfolio of authentic footwear
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Google Inc is a technology company that builds and provides products and services that organise information and make it universally accessible and useful to the general public‚ and it has arguably become a need in the everyday lives of people. As something that initially started as a research project for Stanford digital library‚ the concept began in march 1996 by Larry page and Serge Brin. the goal was to develop the enabling technologies from a single‚ integrated and universal digital library
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Borders Group‚ Inc. Logistic Management OUTLINE The book industry Borders Group‚ Inc. Phantom Stockout Borders.com & Future Step Q&A The Book industry In book industry‚ the product variety was enormous with more than 50‚000 titles‚ the variety of formats in which books were available had also increased. (Audio‚ leather‚ hardcover‚ paperback‚ and e-book) The sales market of book industry in U.S.A 1.68 billion in 1960s The industry
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March 2002 Retailing in the Philippines Contents of this Report *************************** Overview ............................................................................................................................. 2 Philippine Market Size......................................................................................................... 2 Consumer Profile ............................................................................................................. 4 Consumption
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GOOGLE INC. History of Google Inc. Google ’s founders‚ Larry Page and Sergey Brin‚ met by chance on a Stanford University tour in the summer of 1995. Page‚ at the time‚ was working on a PhD research project involving the mathematical properties of the link structure on the internet. The research project‚ "BackRub"‚ used an algorithm to follow the links in a webpage and analyze all the connections. The PageRank algorithm generated a popularity index for each web page based on the quantity and
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Background information Global Electronics‚ Inc. (GEI)‚ headquartered in Sarasota‚ Florida‚ designs‚ manufactures‚ and markets discrete power semiconductors and analog‚ digital‚ mixed-signal‚ and radiation-hardened integrated circuits for signal processing and power-control applications. The company employs about 2‚300 people at its three U.S. fabrication facilities (located in Huntsville‚ Alabama; Evansville‚ Indiana; and Reading‚ Pennsylvania)‚ and has 4‚000 employees at its assembly and test
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Apple Inc. 2010 Apple’s Competitive Advantages Apple was the first company that launched computers for personal use but by 2010 the company viewed itself as mobile device company. The competitive advantages for Apple throughout history have been ease of use‚ industrial design and technical elegance. Apple designed its products from scratch using chips‚ disk drives and monitors. For instance the iMac that came out in august 1998 was available to buy with colorful translucent cases with an eggshell
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STRENGTH 1. Gap Inc. opened its first stores in Serbia and Ukraine because Ukraine is the fastest growing retail market in Eastern Europe‚ while Serbia has many young customer who enjoy shopping. 2. Expansion of GAP Inc. due to growth management by divisional president in various country. 3. The company provide a wide range of family clothing product include denim‚ khakis‚ t-shirt‚ shoes. 4. GAP has a well establish code ethics‚ translated in 65 different language which is the best communication
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