WEIGHT WATCHERS CASE QUESTIONS 1. Trace how you might go through the steps in the consumer decision process if you were thinking of going on a diet and using either of these diet programs. There are a number of steps I go through when making a decision about a going on a diet and finding a diet program. First of all‚ I would need to consider the risk of the diet. I would do research to find out whether it is a healthy way of losing weight. Maybe ask some friends their opinion or even
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THE SPECTACLE OF THE FAT In 2007‚ Weight Watchers released an ad that features two doors next to the Weight Watchers logo: an extremely wide door marked “entrance” to the left‚ and a fairly narrow door marked “exit” to the right. This image is a variation of a classic advertisement format that includes entrances and exits which suggest what participants would achieve after completing their programs. For example‚ there exists a similar ad for a karate school where the exit is a brick wall‚ implying
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The forces within the general environment‚ including politico legal‚ economic‚ technological‚ socio cultural and international forces‚ have a broad general impact on the organization. Although these forces do not always have a direct influence on the organization’s daily activities‚ they are important for several reasons. First‚ forces in the general environment can evolve into significant trends with far-reaching effects. A good example is the increasing interest in protecting natural resources
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Weight Watchers International‚ Inc. A Case Study The History of Weight Watchers International‚ Inc. Weight Watchers International‚ Inc. was founded in 1961 by Jean Nidetch‚ who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar‚ but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with
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UNDERSTANDING STRATEGIC MANAGEMENT CHAPTER 2: The General Environment The external environment facing the organization consists of both: a. A general environment‚ often referred to as the macro-environment because changes that occur here will have an effect that transcends firms and specific industries. b. A competitive environment‚ consists of the industry and markets in which an organization competes. In order to scan and monitor their environment‚ firms require tools of analysis that will
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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MGC1020 Assignment #1 Which is more difficult to gauge accurately: the general environment or the task environment? Why is it important for a manager to make a clear assessment of these environments? The general environment and task environment are the two components that make up an organisations external environment. The external environment of an organisation includes influential elements that both directly and indirectly shape and impact its future‚ and as of late‚ has developed into
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Questions for review 1. Identify and discuss each major dimension of the general environment and the task environment. Both the general environment and the task environment are a part of the external environment. The general environment consists of; Economic Dimension‚ Technological Dimension‚ and the Political-Legal Dimension. The Economic Dimension discusses how healthy the economy is that the organization is in. It includes factors like unemployment rates and inflation. The Technological
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|Hsbc Bank (China) | |The Analysis of the General Environment of the HSBC in China (Mainland) | |Media Management | |
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EXTERNAL General Environment Analysis The general environment is composed of dimensions in the broader society that influence an industry and the firms within it. For Nike is extremely valuable to analyze general environment factors that affect that affect us because through that we be able to find solutions to those problems. General environment is described as all the conditions outside the organization and the industry that form a background context for the managerial decision making. This
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