University/Funding n/a This is a review article. Summary Experiments are summarized showing that carbohydraterestricted diets are at least as effective for weight loss as low-fat diets and that substitution of fat for carbohydrate is generally beneficial for risk of cardiovascular disease. These beneficial effects of carbohydrate restriction do not require weight loss. Finally‚ the point is reiterated that carbohydrate restriction improves all of the features of metabolic syndrome. Arvio 2010 Modified Atkins
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Communications Strategy for a New Weight-Loss Drug Case Study Case Article:Click Here Questions for Analysis 1. Metabical is faced with the task of positioning their product in the marketplace. Using the information from the case and your assigned readings‚ who are the key target segments for Metabical and what points of difference should be directed to each segment? Key Segments for Metabical are 1. End consumer(the patient) - Over weight adults in US (BMI 25-30) 2.
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Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q & A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription‚ the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decision
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Alli Weight Loss Plan Advertisement The “Alli Weight Loss Plan” advertisement in the January 18th 2010 issue of People magazine is effective because of the informational packed two-page spread‚ the vibrant multicolored picture‚ and the way the bold banner intertwines with the emotion in the picture. The “Alli Weight Loss Plan” advertisement is effective because of the informational packed two paged spread. The first page has six separate informative blocks‚ with breaks in between
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7 Myths About Weight Loss “We’ve been indoctrinated with bad information about dieting and exercise that kills whatever chance we might have of getting thinner and healthier”‚ says Jonathan Bailor‚ author of a groundbreaking new book‚ The Calorie Myth. Myth 1: You need to count calories to lose weight. Studies have shown that counting calories does not keep off body fat in the long-term. Prior to food being mass-produced‚ obesity was not an issue. Our ancestors had no system to track calories
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1. How does Metabical compare to current weight-loss options? * It was the only prescription drug to achieve the FDA * No side effects * Moderate weight loss for overweight people not the obese like other weightloss drugs * Dual layer controlled realise formulation. First layer appetite suppressant‚ 2nd layer is the fat blocker. Low dose levels of chemicals‚ so doesn’t cause heart or liver diseases. 2. What are the pros and cons of the forecasting methods presented by Printup
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HBS Case: Metabical: Positioning and Communications Strategy for a New Weight Loss Drug 1. What is the decision-making process for Metabical? Who is involved? Metabical needs to decide whom to sell and what means to use in order to reach this group successfully. This decision has to be taken by Printup and her marketing team. The target market should be identified; first of all‚ the segmentation of the market needs to be done in order to analyze which segment of the market would be more attracted
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Part I: Consequences Part I of The Weight of the Nation discussed the effects of the obesity epidemic in America. It immediately grabbed my attention when they stated that more than 18% of American children are obese. Two-thirds of America (or 68.8%) is overweight or obese. There is a strong connection between a high BMI and diabetes mellitus and hypertension‚ especially when accompanied by a high percentage of abdominal fat. I found it interesting‚ and important‚ that the first woman who shared
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Behavioral Finance Jay R. Ritter Cordell Professor of Finance University of Florida P.O. Box 117168 Gainesville FL 32611-7168 http://bear.cba.ufl.edu/ritter jay.ritter@cba.ufl.edu (352) 846-2837 Published‚ with minor modifications‚ in the Pacific-Basin Finance Journal Vol. 11‚ No. 4‚ (September 2003) pp. 429-437. Abstract This article provides a brief introduction to behavioral finance. Behavioral finance encompasses research that drops the traditional assumptions of expected utility
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Behavioral Finance Behavioral finance attempts to explain what‚ why‚ and how of finance and investing from a human perspective. More specifically‚ behavioral finance integrates psychology and economics into the study of human judgment and biases in decision making under conditions of uncertainty. (David‚ 2004) In order to clearly define and explain the origin of behavioral finance‚ it is important to first define finance‚ which is the foundation of behavioral finance. Finance is a field
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