Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation .
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Date: 05.01.2013 Introduction: For everyday dental care we use many types of toothpaste. pepsodent toothpaste is a strong branding product. Pepsodent is committed to bringing the best oral care to families. With this mission‚ Pepsodent offers a wide range of products for Bangladeshi consumers‚ which are best suited to their needs On the other hand Meril baby gel toothpaste is made for baby with a special formulation that ensures gentle care of your baby’s milk teeth and gums
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References: 1) Australian Bureau of Statistics‚ viewed on 24th Nov 2012 : http://www.abs.gov.au/ 2) Toothpaste/ Gel‚ viewed on 24nd Nov 2012 http://www.herbalTooth Gel.net/ 3) Marketing Strategy Material‚ viewed on 24nd Nov 2012 http://futureobservatory.dyndns.org/2012.htm 4) QUCK MBA‚ viewed on 25th Nov 2012 http://www.quickmba.com/marketing/research/qdesign/
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cavities‚ and was added to toothpaste. Yet‚ chemicals that exist in toothpaste have their disadvantages‚ and till now‚ 201 communities around the world have refused to use fluoride and fluoridation of water. If natural solutions protect the teeth as much as chemicals do‚ then natural remedies will be of higher use‚ as they have very less to no disadvantages when used. Conditions like dental plaque‚ cavities‚ gum disease‚ and enamel damage are avoided through the use of toothpaste and in rural areas‚ many
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that it is dominated by a small number of major firms such as Colgate-Palmolive‚ Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just an example of how the competition is harsh and how the companies want to target different market segments
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1. Identify the major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. In August 1985‚ Colgate bought a 50 percent partnership in the Hawley and Hazel group‚ an Asian company leading the toothpaste markets of China‚ Taiwan‚ Hong Kong‚ Singapore‚ Malaysia and Thailand. This strategic move was initiated because Colgate already had a strong presence on foreign markets and notably in Europe‚ so it decided to enter the Asian markets with a partnership with a strong
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The effect of toothpaste to oral bacteria VS the effect of mouthwash to oral bacteria Problem: Bacteria in ones’ mouth causes many problems for oneself in the future. For example‚ gum diseases‚ bad breath‚ etc..‚ Toothpaste and mouthwash is promised to kill most of the bacteria in one’s mouth‚ but which is more effective at killing the bacteria and preventing future problems? This experiment and research is going to prove which is more effective at killing oral bacteria
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Introduction This paper addresses ethical issues associated with Colgate’s distasteful toothpaste named Darkie. Initially I discuss about what is ethics‚ how it affects‚ and ethics in business. In the second part‚ I discussed about options for Colgate to handle the situation. With continuing‚ I focused on importance of brand name and customer loyalty in business. At last this document indicates important of managerial rights. Finally I have given some recommendation and conclusion. Ethical Issues
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we do.” (“Colgate world of‚” 2011). Colgate presents products in the line of household and personal care such as laundry detergents‚ health care products and Hill pet food. The case‚ Colgate ’s Distasteful Toothpaste‚ deals with ethical issues associated with Colgate’s repugnant toothpaste brand named Darkie. The term ethics refers to accepted principles of right and wrong that govern the conduct of a person‚ the members of a profession‚ or the action of an organization. Because it
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Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 (Excerpt) Huidian Research Publication Date: May 2012 (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 11. Consumer Market Analysis of China’s Toothpaste Industry 11.2 Target Consumer Group Research of Toothpaste Products 11.2.3 Consumer Views to Demanded Suitable Toothpaste Type Fig. 40 Demand
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