WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service‚ WestJet has become one of the most trusted brands as well as Canada’s preferred airline. (Anonymous‚ 2011)‚ (marketing weekly news‚ 2012) One of the most important strengths of WestJet is their ability to provide low fares to consumers because of their low cost structure. (Yannopoulos‚ 2011) A key strength for WestJet has been the ability
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Saul Ruiz MGMT 320 Jet Blue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems and business functions described in this case are Transaction Processing Systems (TPS)‚ Customer Relationship Management Systems (CRM‚ and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate with
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Resources They formulated an operating strategy that had produced the lowest cost per available seat mile of any major US Airline in 2001 – 6.98 cents versus industry average of 10.08 cents. With its strong capital base‚ Jet Blue was able to acquire a fleet of new airbus A320 aircraft. Jet Blue’s fleet is not only reliable and fuel efficient than other airline fleets‚ but also attended greater “economies of scale”. Employees Strong people on top management‚ several JetBlue executives are former employees
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1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans 1.: The history of aviation industry dates back to 1930 when the Tata group launched the Tata airlines. Though at that time the entry of private firms were restricted but after the liberalization the entry of private owned airlines operators and LCC emerged in the Indian market. By 1994 the government approved the entry of private players in the market. LCC emerged as the main concentration
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the Omotesenke school. Through this club‚ I have been able to learn a lot more about Japanese culture and traditions in a way I never thought I would have been able to. Through the JET program‚ I would be able to further expand my curiosity by immersing myself in Japan and its culture. From my participation in the JET Program‚ my desire is to develop an approachable presence within the school and community. I would enjoy advising or being involved in an English
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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What is Alkaline Water? Alkaline water‚ also commonly known as ionized water‚ is water that has a pH level greater than seven. This water is generally produced with the aid of a faucet-based water ionizer‚ or "alkalizer" and features a number of health benefits. Making Alkaline Water These are some of the possible sources of alkaline water: * Lemon (& Lime) Water * pH Drops * Alkalising Powder * Mainstream Water Filters * Water Distillers * Reverse Osmosis * Alkaline
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Cutting: School of Architecture Laser Using the Design Shop for Laser Cutting: 1 To begin: First and foremost‚ you must complete the Design Shop orientation and pass the Design Shop Safety Manual Test to work with the laser cutter‚ as well as the other equipment in the Design Shop. Orientation occurs on Fridays and last 15 minutes. Once you have taken the test and passed with 10 or less incorrect answers‚ you will be given a sticker to apply to the back of you student ID. This allows
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Executive summary JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high
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Water Scarcity & the Importance of Water Introduction: This report has been written to inform you of the world water crisis which is getting worse every second. It has also been written to inform you about the water scarcity and importance. Water Scarcity and importance: Clean‚ safe drinking water is not easy to find any longer. Today‚ nearly 1 billion people in the developing world don’t have access to it. Yet‚ we take it for granted‚ we waste it‚ and we even pay too much to drink it from little
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