presentation paper 4/23/12 Gatorade VS. Water Gatorade was developed in 1965 at the University of Florida by a team of scientists led by Dr. Robert Cade (gatorade.com). Two years later‚ in 1967‚ the University of Florida beat Georgia Tech. 27-12 to win the Orange bowl. The Florida Gators had Gatorade on the sideline‚ while Georgia Tech. had water. In a post-game interview‚ the coach of the Yellow Jackets was asked what went wrong; “We didn’t have Gatorade on the sideline‚ that made the
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better for you the gatorade or the water. A lot of people have talked about this but some still don’t know. So here is the argument broken down. Some people on the side of water state things like you will never be fully satisfying your thirst with gatorade‚ there are things that are not as good for you in gatorade unlike water‚ or gatorade just adds on bad calories to you. Then there are people on the gatorade side of the argument that state many different things such as gatorade is enhanced to help
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Executive Summary POWERade has traditionally focused on targeting bodybuilders and athletes. However‚ the target demographic is now shifting to more mainstream athletes and non-athletes; the marketing mix does not reflect these changes. We present a revised marketing plan that should increase revenue by 49% to $250 million a year. The marketing plan addresses the flagship product POWERade and POWERade Zero. Research Through market research‚ we have discovered two key findings about this target
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Water Instead of Gatorade http://www.youtube.com/watch?v=DwhTYFwfACA http://www.youtube.com/watch?v=gbu4WY7luLU I’m going to tell you the truth right now. I originally was going to stand up here today and talk to you about Gatorade and encourage you to use it. Well as you can see from the title of my speech‚ that changed. After studying the topic‚ I realized that I had the wrong opinion of Gatorade and other sports drinks. Now I drink my water. Go to any high school‚ college‚ or pro sport
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athletic competition. Gatorade was started in 1965. It was invented due to the fact that many Florida Gator Football players had been affected by the heat. Gatorade was born to help replenish electrolytes and fluids that had been lost during competition. After Gatorade was introduced the Gators went 7 and 4 and claimed it to be the effects of Gatorade. Today Gatorade can be found everywhere. It is on almost every sideline and every bench. Does Gatorade really help that much or is water just as replenishing
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English 104 2/8/10 Gatorade One of the most dominating keys in today’s business world can easily be seen through the Gatorade Company. Their products have become extremely popular to the world‚ keeping their competition in the dust. Ordinary businesses struggle to retain their name on the board with this eminent company in the way‚ and for obvious reasons: excellent advertisement. Forty-five years have passed since the creation of this ultimate athletic drink‚ and Gatorade still continues to
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A Complete Situation Analysis for Gatorade A Steven Novak Creation Table of Contents The Creation of Gatorade Product Features Current Branding Strategy Demographic Competition SWOT Analysis SWOT Continued Marketing Objectives Marketing Objectives Continued Citations p. 1 p. 2 p. 3 p. 4 p. 5 p. 6 p. 7 p. 8 p. 9 p. 10 I Creation of Gatorade Gatorade started in the summer of 1965 with the realization that the Florida Gators football players could not make it through practice without struggling
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The objective of this lab was to recreate the color profile of a given solution. In this case‚ the solution was Powerade. The final solution should match the absorbance values at the peak wavelengths (420nm and 628nm) in Powerade. This lab was done using deionized water‚ FD&C Blue #1‚ FD&C Yellow #5‚ FD&C Red #40‚ and a spectrometer. To obtain the correct color profile‚ FD&C Blue #1 and FD&C Yellow #5 were utilized in the sample solutions. The experiment was conducted over two days; the first day
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celebration started. The New York Giants players grabbed the Gatorade cooler from their sidelines and poured it on their Hall of Fame coach as a celebration and appreciation for all the hard work and preparation he put in. This soon would catch on to become one of the biggest traditions in American sports and labeled as the “Gatorade Shower.” The shower would go on to become the most embraced celebration in all of sports. For Gatorade marketing‚ this was a dream come true because it is easily one
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Gatorade Strategic Marketing Plan Table of content Executive summary 2 Introduction 3 Product presentation 4 Company description 4 Product description 4 The environment 7 PEST Analysis of Energy Drinks Industry 7 Market Analysis 10 Situation Analysis of Gatorade in the sports drinks industry 10 Past Marketing Efforts analysis 12 Competition 13 Target Market 15 Marketing Plan 18 Marketing objectives 18 Marketing strategies 18 Evaluation of the potential budget 25
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