Task 1a Occasion and benefit segmentation There are many behavioural characteristics of buyers and consumers and one way to segment these groups is to associate their purchasing habits with Occasional and benefit segmentation. Occasion Segmentation In its simplest form Occasion segmentation is the process of dividing a consumer group or groups into groups according to an occasion or occasions when consumers purchase or use a product or service. For example some major religious/cultural occasions
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Watch essay I am going to compare 4 watches each by different designers. I will compare the watches‚ look at the materials‚ colours and special features‚ who would wear the watch‚ compare the shapes and find out the differences between classy and sport watches. The first watch that I have been looking at is a classy ladies watch. It is made by Lorus and is silver with a mother of pearl face. The watch would be worn by a sophisticated lady who is quite wealthy. She would probably be in her early
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Marketing Segmentation Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. (1) Determine which kinds of customers exist. (2) Select which ones we are best off trying to serve and‚ finally. (3) Implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist
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exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment
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Swatch and the Global Watch Industry In the 1980’s‚ Swiss watchmakers began to realize they needed to change their business model to fit into a new global market place. They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology‚ design products that would appeal to new markets and be able to compete with other companies on quality and cost. During this time‚ a merger of two
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3.0 Target Market Segmentation To identify and deconstruct the market of the Hair Salon‚ particular importance was placed on psychographic characteristics of personality‚ lifestyle and motives (Elliot‚ Ferrell‚ Paladino‚ Pride‚ Rundle-‐ Thiele‚ & Waller 2006‚ p. 120). A behavioural analysis was also conducted. Brief
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revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade‚ there is no dearth of various national and international brands in the market. A few years ago‚ people used to buy watch‚ only to check time. However‚ now they buy not only to check time but also for fashion. In the present report an attempt has been made to analyze the four brands of the watch namely‚ HMT and Titan of India
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A watch is nothing more than a time keeper or a fashion statement‚ but my watch is something important to me. It was a gift from my dad to keep track of time during the SHSAT. When I took the SHSAT it felt like my dad was with me throughout the test. I had it for almost a year now. I don’t leave my house without it. I remember when I was taking the SHSAT‚ I was really nervous. There were a lot of students around me and a teacher at the front of the room. There were a lot of questions I got stuck
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Switzerland was a pioneer in watches very early on it self. Its biggest watch company‚ Swatch‚ dominated the industry at one time. However as foreign competition increased from other nations Swatch was greatly affected. American and European watch makers established assembly plants in the city to take advantage of highly skilled‚ cheap labor and favorable tax conditions. Globally people started preferring the low end daily use watches from other companies as Timex and Citizen and moved away from
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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