as it is a combination of audio and video advertising messages with unlimited varieties‚ unlike other means of advertising like newspapers‚ magazines‚ radio stations‚ and websites. Based on research reports‚ people spend four and half-hours watching TV as it is most common leisure activity. As a result‚ many times television is considered as ’king’ of advertising media as it has so much impact on people. It is also considered as ’king’ of advertising costs (expensive). Before a product is advertised
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Television is one of the greatest achievements of the 20-th century. It is the most popular part of mass media. Today every family has a TV-set. TV has changed much since the time of its invention and so has its role. When TV first appeared its main aim was to give official and important information to people. It was supported by the government. Now television plays a big role in every civilized society. Today television gives people a possibility to be well informed and enjoy "civilized pleasures
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Precedents for television that portrayed people in unscripted situations began in the 1940s. Debuting in 1948‚ Allen Funt’s Candid Camera‚ broadcast unsuspecting ordinary people reacting to pranks. It has been called the "granddaddy of the reality TV genre." Reality shows in India date back to the Channel V’s talent hunt for making of a musical band. The band of girls called Viva that emerged from this show enjoyed short-lived popularity but marked the beginning of reality shows in India. Superstar
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revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade‚ there is no dearth of various national and international brands in the market. A few years ago‚ people used to buy watch‚ only to check time. However‚ now they buy not only to check time but also for fashion. In the present report an attempt has been made to analyze the four brands of the watch namely‚ HMT and Titan of India
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Executive Summary This report is focused on a New Zealand Organisation called Whale Watch Kaikoura. With the use of this organisation the report will show a brief overview of its strategies‚ its purpose and its vision. It will discuss how it implements its business and its processes with regards to its key strategic resources‚ which will then lead to the entities knowledge-based resources and its capabilities‚ with specific notion towards its intellectual capital. The report will be broke into
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Addiction is a strong word. Some people would object to applying the word “addiction” when watch their favorite TV show. For instance‚ after watching a few episode of “Meet the Browns” I wanted to continue to watching more episodes. Forgetting I had other work that had to be done. Not only did it waste valuable time but it had my full attention. I wasn’t thinking about anything important. Like most episode Mr. Brown one of the main characters starts the episode in a loud raging voice drawing them
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TV Ads The effect of TV ad‚ or any other form of advertising‚ can and has been measured on a variety of criteria. Advertising recall‚ massage comprehension‚ product awareness and knowledge. Attitude toward and intentions to buy the advertised product are some of the more frequently used commercial and product related measures of advertising effectiveness.’ TV ads tell us a lot about ourselves. For example‚ commercials tend to appear on the radio‚ football game where a lot of people are watching
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Reality TV vs. Real Life TV One of the main sources of news and entertainment is television. Every household has a television set in their home which the family consumes hours watching. Many reality TV shows are based on shallow and vague values. The growing trend in television now for our culture is “REALITY TV” (real life on TV). Just like the appeal to junk food or the internet reality TV has a dominant effect on our children and us as adults. There is real life and there is TV-life under influence
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Neighborhood Watch According to USAonWatch.com it states‚ since 1972‚ the USA-on-Watch Neighbor Program has worked to unite law enforcement agencies‚ private organizations‚ and individual citizen in a nation-wide effort to reduce crime and improve local communities. More neighborhood citizens in America should start a Neighborhood Watch Program in their neighborhood. First‚ there are many things that you could stop from happening to you or your next door neighbor if you have had a Neighborhood Watch. Second
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Andres Martinez Garcia Section 1010 03/18/13 Prof. Cheryl L. Flanigan Essay 2 Be Happier by Consuming Less Consumerist is a social and economic order that encourages the purchase of goods and services in ever greater amounts. In the American consumption‚ people do not know how much is enough‚ do we really need all we buy? Or we just buy it because everyone else has it? Does it make us any happier? In the article “The New Politics of Consumption: Why Americans Want So Much More That
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