" I like ideas‚ especially movie ideas‚ that you can hold in your hand. If a person can tell me the idea in twenty-five words or less‚ its going to make a pretty good movie." Steven Spielberg. ’ For this essay I intend to discuss how Hollywood as an industry has used the marketing strategies of blockbuster films to significant advantage in film merchandising. Along with the use of mass merchandising as a form of marketing films‚ with the hope of creating awareness among the public. As merchandising
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Name: Emma Dungan Student Number: 12498788 CM135 Analysing Media Content For Eileen Culloty. Signed:_________________________ The film I have selected to discuss for my final essay is “Casablanca” directed by Michael Curtiz. “Casablanca” is a romantic drama set during World War 2 in Vichy France‚ Morocco. It follows the imperishable love of its two main characters through its trials and tribulations at a time of great difficulty for everyone. The
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movies reflected a cynical view of society‚ in which the Victorian middle-class success ethic had been change into a drive fueled by merciless and ulitimately self-destructive ambition (Hollywood and the Film Industry). One of the favorites were the Warner Bros. gangster pictures. The studio turned out stark social dramas like I Am a Fugitive from a Chain Gang and others. They also produced other movies which were alternately exhilarting and grim. Their stories were entertaining to the audiences because
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The Time Warner and AOL merger Hélder Salvador de Albuquerque Master of Science in Finance Project Supervisor: Professor Alberta Di Giuli‚ Assistant Professor‚ ISCTE-IUL Business School‚ Finance Department 29th of April‚ 2011 The Time Warner and AOL merger Abstract The corporate world has experienced Merger movements since the beginning of the XX century when the first wave of Mergers & Acquisitions occurred. These Merger movements always represent intent from companies to take
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Forrest Gump: Management Accounting at the Movies Hollywood accounting can be every bit as creative as a good movie script. At least‚ that is what some lawyers and journalists seem to be telling us. According to news reports‚ the hit movie Forrest Gump‚ which won “Best Picture of 1994” honors at the Academy Awards‚ claimed a worldwide theatrical gross of $661 million through May of 1995. That amount excludes videocassette and soundtrack revenues‚ and it doesn’t include licensing fees of Forrest
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The Passion of The Christ A Case Study Analysis Submitted by: Group E1‚ Section 1 Problem Statement Newmarket Films‚ an independent U.S movie studio‚ has signed onto distribute “The Passion of The Christ”‚ a movie slated for release in 2004. Icon Productions has been able to generate interest among a certain section using pre-screening campaigns. Christian Special-Interest groups have taken an active interest in the promotion of the movie. Dedicated websites are trying to promote the movie
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Lynda Obst is a seasoned film producer and book author. In her book‚ sleepless in Hollywood tales from the new abnormal in the movie business‚ she describes the problems associated with the modern movie business. According to Lynda‚ Hollywood is abnormal. The abnormal was undergoing a transformation from what it previously was to becoming a place where studios concentrate on foreign markets to make money. They forget to produce films that are not as entertaining as before. The studios are also producing
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mystery. The first 30 plus years (1895-1928) of film was known as the Silent Film Era‚ and within this time thousands of movies were produced and tens of thousands of movie theaters existed. It wasn’t until 1927 when “The Jazz Singer” released by Warner Bros. pictures‚ that the audience would hear a voice for the first time. This ushered in the Sound Era (1928-1944) and movies would never be the same. At first there were only sounds for titles or credits‚ but soon it evolved into musical scores. It
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PARAMOUNT AS A TARGET WHO IS INTERESTED MORE ? BIG DIVERSIFIED MATURED BRANDED 1 BACKGROUND PARAMOUNT COMMUNICATIONS ESTABLISHED PRESENCE: TYPE OF BUSINESS: • Entertainment/Motion Picture production and distribution 1934 Worldwide Gulf & Western previously‚ name changed after acquisition of Paramount Pictures TYPE: HQ: Public NYC‚ New York‚ US • Publishing 2 BACKGROUND VIACOM ESTABLISHED PRESENCE: TYPE OF BUSINESS: • Networks • Cable Television • Entertainment
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such as General Electric (GE) have experienced success while others such as Time Warner have experienced less success. This paper will compare and contrast Time Warner and GE in terms of size‚ global presence‚ financials and whether or not their diversification strategy was successful or unsuccessful. To begin‚ the Warner Brothers established what is known today‚ after many mergers and acquisitions as Time Warner; the company history can be tracked back to 1922. Today the company is the world’s
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