CASE STUDY IV.1 Absolut Vodka: defending and attacking for a better position in the global vodka market On a lovely day in March 2009 the CEO of V&S Absolut Spirits‚ Ketil Eriksen‚ packs his suitcase for the third time in the month for a business trip to the subsidiary in New York. In March 2008 France’s Pernod Ricard won the battle to buy the maker of Absolut vodka in a costly 35.63 billion (US$8.9 billion) deal that brings it nearly level in sales with global spirits leader Diageo. Pernod’s
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THE FUTURISTS - Embraced new technology and urbanism as expressions of the modern. more important theoretically and ideologically‚ than formally or technically - First Manifesto‚ Feb.20‚ 1909 on the front page of Le Figaro‚ Paris; important gesture for the future development of media art written by F.T. Marinetti (1876-1944)‚ poet influenced by Walt Whitman‚ who offered "a vision of a world of grandiose individuality‚ a world where machinery was an accepted part of life." Marinetti mailed copies
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materials. Most of his works were usually untitled‚ given only a number of sequences. Roy Lichtenstein was an American pop artist during the 1900s. Lichtenstein became a leading figure of the new Pop Art Movement during the 1960s‚ alongside Andy Warhol‚ Jasper Johns‚ and others. Inspired by advertisements and comic strips‚ Lichtenstein’s use of bright colours and techniques borrowed from commercial sources was common within his works‚ which parodied American popular culture and the art world itself
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Historically‚ when people think of art they imagine beautiful works like da Vinci’s “Vitruvian Man”‚ van Gogh’s “Starry Night”‚ Michelangelo’s “David”‚ or Botticelli’s “The Birth of Venus.” Even if those works sound unfamiliar‚ 20th century artists like Andy Warhol‚ Salvador Dali‚ and Ansel Adams are sure to ring a bell. However‚ most people rarely realize the effort and thought that is involved in creating such artwork. Exactly how much consideration do the artists take in deciding on whether or not they want
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a distinctive showcase for unique and modern architecture during the summertime. All of the architects are of a worldwide acclaim corresponding to the prestigious international reputation of the gallery‚ and some of them include Henry Moore‚ Andy Warhol‚ Paula Rego‚ etc. The Pavilion‚ which capacity is 500‚ then is opened for private and corporate events in the evenings (Serpentine Gallery‚ 2010). The Serpentine Gallery is divided into four large magnificently proportioned rooms‚ including the
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In Chris Bilton’s book‚ Management and Creativity: From Creative Industries to Creative Management‚ the author argues that simply allowing employees total freedom will not result in increased creativity and innovation. In fact‚ he claims that‚ “Contrary to the myth of the self-motivated‚ creative worker and the ideology of neo-liberal management‚ managerial intervention can play a significant part in the creative process.” (Bilton‚ 2007‚ p. 86). Bilton researches into how the relationship between
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INTRODUCTION The aim of this essay is to critically analyze the marketing mix of a selected company that operates in a specific country‚ which in this case is Absolut Vodka in the United States of America. Absolut Vodka is a Swedish brand of vodka‚ produced in the southern part of Sweden. Building on a four century tradition of producing vodka‚ Absolut was created in 1877 and was introduced as its current name in 1879 by the entrepreneur Lars Olsson Smith. The leading brands of alcoholic spirits
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HOW THE ROLLING STONES KEEP ROLLING BACKGROUND The rolling stones start in the year 1960‚ when two young guys began wrapping in the music world‚ these two young men were Mick Jagger and Keith Richard‚ the soul of Rolling Stones‚ the next year formed their own group called l’Little Boy Blue & Blue Boys in company of Jack Taylor. In 1962 came another member of the group named Brian Jones‚ at this time it was decided to rename the group as Rolling Stones‚ in the same year they released their
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(TASK: Develop a Marketing Communications plan in relation to a marketing problem / oppertunity that you identify.) Reinventing Negative Brand Image : Burberry Title Page Number Executive Summary........................................................................ Context Analysis............................................................................. History and Overview.................................................... SWOT Analysis
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Discuss ways in which Richard Schechner’s ’Performance Theory’ may be of use to contemporary practitioners. Illustrate your answer with reference to at least one dance or theatre performance which you have seen ’live’. The influence of Richard Schechner(b. 1934) on both theatre production and academic theory has been profound and‚in some ways‚ revolutionary. Schechner has consistently challenged traditionalpractices and perspectives of theatre‚ performance and ritual for almost half acentury. His
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