SWOT Walt Disney SWOT analysis 2013 Strengths Weaknesses 1. Strong product portfolio 2. Brand reputation 3. Competency in acquisitions 4. Diversified businesses 5. Localization of products 1. Heavy dependence on income from North America 2. Few opportunities for significant growth through acquisitions Opportunities Threats 1. Growth of entertainment industries in emerging markets 2. Expansion of movie production to new countries 1. Intense competition 2. Increasing piracy 3. Strong
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THE WALT DISNEY COMPANY Market Analysis (SWOT) STRENGHTS: Worldwide Well-Known Brand: Disney is a worldwide brand‚ well know for the quality of our products and services. Customers most of the time associate our brand with quality‚ fun‚ entertainment and success. This is due to a strong marketing strategy developed over the years‚ which creates lots of business opportunities because customers trust our brand and also due to the fact that other companies also want to associate their brands
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PESTEL Purview of Disney’s Activities The Walt Disney Company operates as four primary divisions: The Walt Disney Studios or Studio Entertainment‚ which includes the company’s film‚ recording label‚ and theatrical divisions; Parks and Resorts‚ featuring the company’s theme parks‚ cruise line‚ and other travel-related assets; Disney Consumer Products‚ which produces toys‚ clothing‚ and other merchandising based upon Disney-owned properties‚ and Media Networks‚ which includes the company’s television
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International LLM Strategic Management A) Industries where Walt Disney compete: Walt Disney tries to be the biggest global provider of media and entertainment contents‚ for that purpose‚ operates in four different sectors: 1. Media Networks: with two main bodies‚ on the one hand Broadcasting units‚ which include the ABC television acquired in 1995 for $19 billion (second largest acquisition in US history at that moment)‚ making Disney the largest entertainment company in US and providing it
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UNDERSTANDING MANAGEMENT‚ ORGANISATION & BUSINESS Walt Disney Co Fortune500 – RANK 66 BY VINEY CHAUDHARY
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Marketing Analysis of Walt Disney [pic] Submitted by: Madonna Ciconne Michael Holmes Jessica Sanchez Walter Jackson April 1‚ 2013 Table of Contents I. Executive Summary ………………………………………………….……………1 II. Microenvironment Analysis ………………………………………..……………...2 III. Macroenvironment Analysis ………………………………….….………………..4 a. Political……………………………………………………………………….4 b. Economic………………………………………………………………….….4 c. Socio-cultural…………………………………………………………………4 d. Technological…………………………………………………………………4
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..2 SWOT ANALYSIS ........................................................................................3 Internal Factors (Strengths and Weaknesses)......................................3 External Factors ( Opportunities and Threats).......................................4 PESTEL ANALYSIS .......................................................................................5 Understanding the purpose of Pestel Analysis ....................................5 Introduction to Pestel Analysis
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Parent Company :Walt Disney Company Category: Amusement Park/Theme Park Sector:Tourism and Hospitality Tagline/ Slogan: Where Dreams Come True‚ What Will You Celebrate? USP: It is the world’s most popular and most visited entertainment resort Segment: People from all age groups Target Group: Families living in USA and tourists from all over the world Positioning: The 4 absolutely stunning and popular theme parks inside the Walt Disney World Resort‚ offer something for everyone
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Financial Ratio Analysis 6. Strategic Analysis SWOT Matrix Strategic Position and Action Evaluation (SPACE) Matrix Grand Strategy Matrix Internal External (IE) Matrix Quantitative Strategy Planning Matrix (QSPM) 7. Recommendations 8. Conclusion 9. References COMPANY BACKGROUND & VISION AND MISSION STATEMENT Company Background The Walt Disney Company represents a truly immense organization composed of four strategic business units (SBUs) which are Disney Consumer Products
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The Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity‚ inimitability‚ co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney ’s death‚ the company started to lose its ground and performance declined. Michael Eisner became CEO
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