variables‚ geographic variables‚ psychographic variables and behavioristic variables from larger markets into smaller section‚ known as segmentation. DiGi should be able to know the demographic variables of the customers such as age‚ gender‚ race‚ and the rest. In the geographic variables‚ DiGi must know the customers religion‚ the market density‚ terrain and so on. Personality attributes‚ motives‚ lifestyles of the customer would be the variables of psychographic variables. Behavioristic variables
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09/08/2011 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2‚ 2011 Situation Analysis/ Target Market Identification SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 1.0 Situation Analysis/ Current marketing Mix 1.1 Current Product A rnott‟s Tiny Teddy is a brand of sweet biscuits which has children aged between 3 – 7 years old as a primary focus market (Ryan 2002). Each biscuit is small in size and formed as a tiny bear which kids
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which will get the largest share for the company. The marketing function will therefore focus on targeting this segment. (Irish Times – Business 2000). For Nike‚ they have to breakdown the market into four categories: geographic‚ demographic‚ psychographic‚ and behavioural. For geographic‚ the country that the product will be released is within the UK. This includes all over England‚ Scotland‚ Wales‚ and the North of Ireland‚ with the main cities involved in sport being targeted. This is due to the
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MARKET ANALYSIS AND CUSTOMERS With a CAGR of 10 %‚ global market value for computing electronics application sector is anticipated to be worth US$436.7 billion by 2018. On a global scale‚ Asia-Pacific accounts for more than 35% of the market share. While US accounts for the largest share of the global market value on a country basis‚ India and China surpasses the US in terms of growth rate anticipated in the near future. Among the application sectors‚ Computer Peripherals account for the largest
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Purpose This report will suggest why Timex Group should pursue the development of an activity/sleep-tracking wristband along with a supporting app. It provides an analysis of the technological and behavioral changes that motivated the initial capital investment in the creation of self-tracking gadgets. The report also examines existing devices and their key features‚ potential growth of the market and a study indicating an ideal location for test of the product. We‚ at Sage‚ know that the
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8 Principles of Marketing Identifying Segments and Targets – Part 2 Market Segmentation Segmenting Consumer Markets Demographic segmentation divides the market into groups based on variables such as age‚ gender‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion‚ ethnics‚ generation‚ and nationality It is the most popular segmentation method‚ because consumer needs‚ wants‚ and usage often vary closely with demographic variables‚ and they are easier to measure
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PROJECT REPORT ON MARKET SEGMENTATION LIST OF CONTENTS SL NO | TITLE | PAGENO | I. | INTRODUCTION | 5-8 | II. | LITERATURE REVIEW | 9-15 | III. | RESEARCH METHODOLOGY | 16-19 | IV. | ANALYSIS | 20-31 | V. | FINDINGS | 32-33 | VI. | SUGGESTIONS | 34 | VII. | CONCLUSION | 35-36 | VIII. | BIBLIOGRAPHY | 37 | IX. | APPENDIX | 38-43 | CHAPTER-1 INTRODUCTION Market segmentation is the identification of portions of the market that
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Luna Park Aquatica Byron Bay Claudia Waller s42924740 Anna Nicklin s42616287 Tutor: Edward Guglielmino Submission Date: 25 October 4pm Claudia Waller s42924740 Facility Design Contents Page 1.0 2.0 3.0 4.0 5.0 6.0 Introduction……………………………………………………………..3 1.1 Literature Review………………………………….……….……4 Target Market 2.1 Market Segmentation……………………………….………....5 2.1.1 Backpackers.……………………………..……………..……6 2.1.2 Families with young children…….………………….………7 2.1.3 Day-trippers…………………………………
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Darden’s strategy in regards to the Red Lobster chain is an excellent example of Demographic Segmentation. He identified the gap between the white tablecloth style restaurant and the fast food chain and he filled that void with Red Lobster. Psychographic Segmentation – Darden’s Olive Garden chain of restaurants have effectively created a contrived Italian family to ensure that those customers seeking emotional nourishment find what they are looking for. Olive Garden marketing discovered that their
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CONSUMER PROFILE ANALYSIS MARKETING SUBMITTED TO: MR. ANNAJI SHARMA SUBMITTED BY: NIDHI‚ 16‚ FD-4 THE REIGN OF SPAIN Zara is a high end fashion retailer by Inditex that has its roots in the Spanish fashion industry. The company mostly caters to European tastes but is widely popular due to its innovative collections‚ up to date trend setting outfits and affordable prices. Clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera.
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