reputation is your corporate reputation.” Emotional Appeal “Emotional appeal isn’t easy to define‚ but you know it when you see it.” (Alsop) Emotional appeal is a powerful driver of corporate reputation. A positive emotional appeal allows customers to harbor good feelings like admiration‚ respect‚ and trust. A company’s reputation can be linked to the consumers’ emotional appeal. To appeal to the consumer you must focus on their wants and then their needs. According to Binnie Perper‚ emotion
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vision is to provide good quality and services to our customers‚while remaining the market leader and striving daily to be the most admired company”. Mission Statement:- “To provide quality products at an everyday low price and with extended Customer service…always.” Wal-Mart Slogan: - “Save money‚ live better” The culture consists of Wal-Mart:- Quality product at low prices “everyday” Respect for the individual. Service to our customers. Strive for excellence. Divisions of
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at Wal-Mart‚ the mere presence of Wal-Mart lowers prices in a community. According to Wal-Mart.com “the average American family saves $2‚500 a year regardless of where they shop‚ since Walmart’s presence and leadership helps keep prices low.” (Walmart-Stores‚ Inc‚ 2012). It is easy to see how saving $2‚500 a year can seem appealing. However‚ this same idea can cause local business to band against Wal-Mart. Most small businesses already price their goods as low as they can and still generate
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References: Block‚ S. B.‚ & Hirt‚ G. A. (2005). Foundations of Financial Management (11th ed). The McGraw- Hill Co. Google-Finace. (2008). Finacil statements: Targets and Walmarts Company‚ Retrieved April 10‚2008‚ from http://finance.google.com/finance?fstpe=ci&q=LUV Target Corporation Investors. (2006) Retrieved electronically on April 15‚ 2008 from http://investors.target.com/phoenix.zhtml?c=65828&p=irol-stockQuoteChart
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Walmart and Equal Opportunity Jenny Lindemann & Demetria West Austin Peay State University Case Summary In a small rural Tennessee town called Smallville‚ resides approximately 5000 people. The members of Smallville are tight knit and everyone knows one another. Smallville is located more than 30 miles from any major metropolitan area‚ making employment outside of the community very difficult. Aside from any locally owned motels and restaurants‚ the largest employer in the
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Customers Steps to getting more shoppers in the door Attracting MELANIE MCINTOSH a special advance copy report from Inspire Retail Solutions Attracting Customers Inspire Retail Solutions Attracting Customers Copyright © 2006 Melanie McIntosh‚ Inspire Retail Solutions. All rights reserved. Published by Inspire Retail Solutions Inspire Retail Solutions 2092 East 13th Avenue Vancouver‚ BC V5N 2C4 604.376.1581 phone www.inspire.bc.ca info@inspire.bc.ca You have permission to post
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Walt-Mart Ethical Culture February 2015 Major: Business ABSTRACT Walt-Mart Ethical Culture & corporate profit maximization Todays as we live in a global economy‚ the common knowledge of ethical culture provides identifying characteristic and values for organizational members to recognize and become informed. Cultures can be distinguished by artifacts‚ values‚ and basic traditions. On the other hand profit maximization
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Identify the products and services sold by group and category Wal-mart’s products services ranges from a variety of items. Throughout Wal-marts stores which includes: super-centers‚ neighborhood markets and Sam club’s in the Untied States they offer over 50‚000 different items. The product offered by Wal-mart can be grouped from electronic‚ movies‚ music‚ books‚ toys‚ baby necessaries‚ jewelry‚ sports ‚ things for the home‚ garden and patio‚ gift registry‚ video games‚ books
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Sears Sears‚ Roebuck and Co. vs Wal-Mart Stores‚ Inc 1. In the time highlighted in the case‚ Sears and Wal-Mart both had impressive ROEs for the retail industry. However‚ the retailing strategies of the two large department store chains vary. Wal-Mart operates as a discount retailer and even has a slogan of “Always low prices.” In contrast‚ Sears is a more traditional department store. Based on this distinction‚ Wal-Mart focuses on high turnover and less on profit margin. Wal-Mart and Sears
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are all very popular in the United States and around the world. This business philosophy of owning various types of stores has allowed Wal-Mart to reach more people and sell a wider variety of products‚ which has enabled Wal-Mart to create a larger customer base. In the case presented in the textbook‚ Wal-Mart was trying to penetrate the markets in Argentina and Brazil by attempting to create a different shopping experience for consumers. However‚ because of the nature of the supermarket industry in
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