Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship marketing operational”
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PUBLIC TRANSPORTATION: LABORAL ETHICAL ISSUES 1. What are the Stake Holders interacting with them? The StakeHolders direct are: Society: Users of the public transportation Employees of bus company Controller Manager City transport authority Renter of bus Operators tour The StakeHolders indirect are: Informal transit associations Drivers (conductors) and other personnel Police Government local and national Radio/ Medias 2. Potential conflicts – examples? Conflict between bus driver and the
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world’s largest coffeehouse chain‚ and is considered one of the world’s best-liked and best-known consumer brands- with 19‚972 stores in 60 countries. Business analysts agree that Starbucks is a widely respected company because of its commitment to social responsibility. Starbucks has earned this reputation through its actions in all phases of its business and live out this commitment through both its mission statement and values. The Starbucks website states that‚ “Our mission: to inspire and nurture
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5-310-507 SUNIL CHOPRA Movie Rental Business: Blockbuster‚ Netflix‚ and Redbox Jim Keyes‚ CEO of Dallas-based Blockbuster Inc.‚ was facing the biggest challenge of his career. In March 2010 Keyes was meeting with Hollywood studios in an effort to negotiate better terms for the $1 billion worth of merchandise Blockbuster had purchased the year before. In recent years‚ Blockbuster’s share of the video rental market had been sharply decreasing in the face of competitors such as the low-cost‚ convenient
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In Ann Petry’s‚ The Street‚ Lutie Johnson struggles to live the American Dream with her son Bub. Lutie see the American Dream as owning her own home‚ having a good job and keeping her son Bub out of trouble. It is not easy for Lutie to achieve this dream during the 1940’s because she is single African American mother. When moving to 116th Street Lutie noticed how the people who live on this street are trapped and they do not have a choice weather to leave or not because they are being controlled
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Ethics in Advertising The ethical issues that permeate the world of advertising have remained stagnant for decades‚ though the exact nature of the ads may have changed in and of themselves; however much current ads portraying women in our modern times may differ from contemporary ads that portrayed women during the 1950s‚ the end result remains that women continue to be marginalized into a specific subset of society or to be completely visualized as a mere object‚ possessing qualities or faults
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because both of guanxi and guanxiwang are essential to business in China. It is an important mechanism to do a long-term business and getting successful business in China. Guanxi refers to the business connections that are so important to companies doing business in China. Then‚ guanxiwang refers to the relationship network that companies cultivate. Therefore‚ by establishing in relationships would help do a better job and mechanism in doing business in China. 2. What does the experience of DMG tell
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Protection Dealing with government regulation in business is an integral part of a manager’s responsibilities. Recognizing what actions might violate particular consumer protection regulations is crucial to protecting the company and to insuring its profitable operation. Government regulation is found every day in the operation of businesses large and small‚ and once understood‚ it allows managers to make good decisions regarding business practices. When you have completed this topic‚ you will
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in the entertainment business providing models and dancers for the industry. In the meantime‚ they entered into a contract of employment with Tyra. Tyra is to act as their event manager. The terms of the contract states that Tyra will be paid RM10‚000 a month and will continue to work with the company once the company has been formed‚ for a period of three years. Three months later‚ a company known as CayoteUgly Bhd (CUB) was formed. CUB’s MOA expressly states that the business of the company is to
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program around the hierarchy of ‘Reduce‚ Reuse‚ Recycle’ and are committed to continuous review‚ evaluation and improvement of its program. This includes setting targets and monitoring and reporting on progress towards meeting them. McDonald’s business impacts on the environment through: * Sourcing agricultural products and other materials to serve and build its restaurants * The operation of its restaurants and administrative functions. McDonald’s aim to address these impacts by: Restaurant
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