MKTS 7303 - PRINCIPLE OF STRATEGIC MANAGEMENT Cola Wars (Coke and Pepsi 2010) Case Study - Week 4 (S42166755) 1. Compare the competitive dynamics of the concentrate business to that of the bottling business? Why is the profitability so different? By using Five Forces Model by Michael Porter‚ it will shows competitive dynamics in the industry. Therefore‚ to define everything further this model will be used to do the comparison between concentrate business (CB) and bottling business (BB).
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distribute their Cola products to Chinese consumers. International Differentiation Strategy: Both used two main aspects of this strategy “Branding” and “Cost Leadership“to force local producers to withdraw from the market or establish joint ventures with them. They invested heavily in Brand recognition and used lots of advertising and sponsoring to support their cola brands. They replicated their global rivalry in China and initially were determined to seize market share from domestic cola producers‚
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9-711-462 REV: MAY 26‚ 2011 DAVID B. YOFFIE RENEE KIM Cola Wars Conti inue: Coke an Peps in 201 C nd si 10 Fo more than a century‚ Co and Pepsi vied for “th or oke hroat share” o the world’s beverage m of s market. The most intense battles in the so-called col wars were fought over the $74 billio carbonated soft m b la e on drink (CSD) indus stry in the Un nited States.1 In a “carefu ully waged co ompetitive str ruggle” that l lasted from 1975 through the mid-199
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CHAPTER I THE PROJECT AND ITS SETTINGS Introduction The use of audible traffic lights at pedestrian crossing is to assist the vision less and disabled persons across any intersections. When reaching a pedestrian crossing‚ and knowing which direction to cross‚ the visionless and disabled persons must then know when to begin their crossing after hearing the audible traffic light’s signal sound. Since the traffic lights and the audible device are wired in parallel‚ as soon as the traffic
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This report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”. Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. The purpose of this report is to gain insight into the possible strategies that can be applied‚ in order to expand the overall throat share in the future. History revealed that a highly competitive strategy that was utilized in the past by both companies resulted
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• Cola Wars The rivalry between the soda giants‚ also known as the "Cola Wars"‚ began in the 1960’s when Coca-Cola’s dominance was being increasingly challenged by Pepsi Cola... • Cola Wars domestically and abroad (See Exhibit 3) C. Cola industry leaders‚ Coca-Cola and Pepsi‚ should practice game theory to better understand their competitive market... • Cola Wars with the well established brands of Coca-Cola and Pepsi. Organization Due to the cola wars both Coca Cola and Pepsi have a similar
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Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition and marketing mix? 14 Initiate Price War to enhance profitability while holding the rest of marketing mix? 14 Bottling drinking water‚ should the strategy be the same as CSD? 15 Should Coca-Cola and PepsiCo going in different strategies? 16 Industry Marketing Mix 16 Appendices 20 Figure A1: U.S. Liquid Consumption
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Based on the case “Cola Wars Continue: Coke and Pepsi in 2010‚” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010‚” use game
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Michelle Ramirez Mgmt. 449_06 9/9/14 Case Study: Cola Wars Continue Coca-Cola and Pepsi-Cola have long competed for market share of the world’s beverage market. As the cola wars continued into the twenty-first century‚ Coke and Pepsi faced new challenges: Could they boost flagging domestic cola sales? Where could they find new revenue streams? Was their era of sustained growth and profitability coming to a close‚ or was this apparent slowdown just another blip in the course of Coke’s and
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WEEK 1 DISCUSSION STRUCTURAL FORCES EFFECTS on COLA DRINKS INDUSTRY SUPPLY CHAIN by GIDAGA ALFRED HOOO31960 ABSTRACT Carbonated soft drinks branded under Coca Cola and Pepsi Cola remain major household names in the soft drinks industry. Spanning operation from the original Franchise agreement of 1899 to-date‚ is an indication of managerial ingenuity of strategy design‚ implementation and control. Profitability and sustainability as a key issue in business operations necessitates these
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