Customer Business Development The Procter and Gamble Distributing Company‚ 655 East Millsap Road‚ Fayetteville‚ Arkansas 72703 Michael J. Shaw Department of Business Administration University of Illinois at Urbana-Champaign Champaign‚ IL 61820 Abstract This paper describes the development of channel partnership between a manufacturer (Procter and Gamble‚ or P&G) and a retailer (Wal-Mart). Both major players in their industries‚ P&G and WalMart found a way to leverage on information technology by
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Organizational Background P&G is a global manufacturer and marketer of branded consumer products. The company markets its products in over 180 countries spanning Americas‚ Europe‚ EMEA and Asian region. In the company profile (The Proctor and Gamble Company)‚ P&G’s organizational structure is explained as being comprised of global business units‚ global operations; global business services and corporate functions. The company is organized into two global business units: beauty
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WGP CHEMICAL COMPANY CASE STUDY 1. What is the total distribution cost for W-G-P Chemical Company? What is the cost per pound‚ cubic foot‚ case‚ line‚ and order? How can these measures contribute to the distribution review process? In order to calculate the total distribution cost‚ carrying cost must be calculated. Inventory carrying cost rate was given as 18%. The formula is Annual carrying cost=average inventory level * carrying cost rate Average inventory was given in table 4 as $90 million
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xvii Implementation Risks and Mitigation Strategies xviii Executive Summary Our Procter & Gamble Strategic Plan makes available an investigation and assessment of the current and prospective opportunities for the company based on in-depth market and company research. Analyses are based on standard business strategy analysis tools‚ which are: Strengths‚ Weaknesses‚ Opportunities & Threats (SWOT) analysis‚ External and Internal Factors Evaluation (EFE/IFE) Matrices‚ and standard financial
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Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
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History: The Procter & Gamble Company‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include pet foods‚ cleaning agents and personal care products. In 2012‚ P&G recorded $83.68 billion dollars in sales William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters‚ Olivia and Elizabeth
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popular demand of and even more portable applicator‚ Tide showed that it values its customer’s input and developed this new product. Company: In 1946‚ Procter and Gamble (P&G) introduced Tide as a heavy-duty laundry detergent. This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended program was due to P&G’s dominance in the household market and history in the soap making industry. James Gamble started his career as a soap maker and
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of the Consumer Goods Industry Executive Summary 3 Introduction 3 Company Overview 4 Mandate 4 Stakeholders 5 Internal Analysis 5 External Analysis 7 Competitive Forces 8 Macro Environment 8 Strategic Options 10 Strategy 1: Market Penetration 10 Strategy 2: Product Innovation and New Product Development 10 Strategy 3: Status Quo 11 Executive Summary Procter & Gamble (P&G) is a world-leading producer of consumer goods. Today‚ it consists of over 20 million
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SWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty‚ health‚ fabric‚ snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown‚ environmental factors‚ etc which pose a threat to P and G’s progress. Internal
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Proctor & Gamble Company has grown from a small‚ family operated soap and candle company into the world’s largest consumer product that has the revenue of more than 83 billion US$ in 2008. Also in 2008‚ the company rank 5th on Fortune’s “Global Most Admired Companies” and No. 1 in the Household & Personal Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar from 1999 to 2000‚ P&G experienced difficult
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