Table of Contents Introduction 3 1 The Nature of the Automobile Market 4 1.1 China: 4 1.2 India: 5 2 The Country Situation in India and China 7 2.1 China: 7 2.2 India: 8 3 The Type of FDI to Further Minimise Risks 10 4 Conclusion and Recommendations. 10 5 Bibliography 13 6 Appendices 17 6.1 List of Tables: 17 6.2 List of Figures: 22 List of Tables Table 1: Comparison of Key Economic Indicators in China and India 17 Table 2: China - Top 10 Manufacturers ’ ’ Sales Rank 17
Premium Automotive industry by country Automotive industry Automobile
internationalize successfully seemingly against all odds. The Car Industry on a Global Arena With many competitors battling for market share‚ car makers such as Toyota‚ Nissan‚ Honda‚ Hyundai‚ General Motors‚ Ford‚ DaimlerChrysler‚ Renault‚ and Volkswagen operate on relatively thin margins. The automotive industry has been suffering from excess production capacity. Although there is a capacity to produce 80 million cars globally‚ total global demand runs at only about 60 million a year. Thus‚
Premium Automotive industry General Motors Volkswagen Group
Introduction As the infamous Volkswagen (VW) “Dieselgate” scandal comes to light‚ the United States Environmental Protection Agency (EPA) started testing other automobiles on the road to ensure compliance of regulation. This leads to the exposure of Fiat Chrysler (FC) scandal and Renault scandal in 2017 (Bovens‚ 2017). Similar to VW‚ they were accused using a “defeat device” software to bypass laboratory test on nitrogen oxide (NOx) emission level. Such act of cheating and the increase in scandal
Premium Automobile Ford Motor Company General Motors
Università della Svizzera Italiana Coursework in Corporate Strategy Prof. Erik Larsen TOYOTA‐GOING GREEN Group Members: Kaloyan Blagoev Mariam Hayryan Robin Müller Dragana Stajic Immanuel Wüthrich Örs Zékany Lugano‚ 17.12.2009 Summary During the 1990s a global and strong emphasis has been put on the environmental issues worldwide‚ legally binding documents being signed by governments‚ obliging to adopt “green” policies. Manufacturers had to follow the governments. Toyota answered
Premium Automotive industry Toyota General Motors
GLOBALIZED WORLD. | BY: AFREEN KHAN | THE KEIRETSU CULTURE IN JAPAN "Keiretsu" is a Japanese term and translated as "Group". It also interpreted as "partnership" or "alliance". Keiretsu is the renowned Japanese co-operate grouping characterized by cross-share holdings and regular meetings between executives; represent more-or-less closely tied groups of integrated businesses. There are broadly two types of keiretsu‚ the horizontal (kinyu) type and the vertical‚ manufacturing keiretsu
Premium Automotive industry Japan Globalization
and opportunities for DRB-Hicom group and Proton to augment the localization and local vendor programmers. DRB-Hicom would maintain its intention and interest to safeguard the national car company while at the same time encourage‚ facilitate‚ grow and enhance Malaysia’s national automotive industry‚ hence making Malaysia a preferred automotive hub capable of rival it our neighbors. The proposals were expected to contribute positively to the future earnings of the group since Proton was already income-generating
Premium Automotive industry Volkswagen Group Ford Motor Company
bunch of "Why"’s. You could get that thing down the quarter in a heartbeat‚ 0-60 ahead of a Ferrari‚ but it still will not be a muscle car. Public image carries most of the weight. The technical stuff is for the "grease monkeys" and "gear heads". Each group has its own favorite muscle cars. I know which ones are mine and you know which are yours. A guy has to respect that‚ but don’t cut me off on the highway...We may have to run ’em to find
Premium Automobile Automotive industry Renault
Niche marketing in automobile Industry Niche marketing is the subset of the market on which a specific product is focusing; it is mostly used in Automobile industry. All leading brand like Mercedes‚ BMW‚ Audi‚ Toyota are doing niche marketing. So the market niche defines the specific product features aimed at satisfying specific market needs‚ as well as the price range‚ production quality and the demographics that is intended to impact. It is also a small market segment. Some of the different technology
Free Automobile Automotive industry Hybrid electric vehicle
MSc Marketing & Strategy “This work is submitted as part of the requirements for MSc in Marketing & Strategy. The work contained in this assignment is our own‚ individual and original work and has not been used in whole or in part for any other assessment on this or any other degree. We have read and understand the University rules on Plagiarism” Table of Content | Abstract | 2 | 1. | Introduction | 3 | 2. | Analysis of the Case | 4 | 2.1 | Dilemma Facing the Car Industry
Premium Automotive industry Marketing General Motors
the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? According to Arnold communication’s research‚ there are 2 groups of target audience for the New Beetle: new core audience of 18 to 34 years-olds and baby boomers. Although the consumers include a very diverse group‚ the research shows that the potential buyers share some
Premium Volkswagen