American University In Cairo Marketing 302-Final Report Dr.Dina Bassiouni Omar Megawer Mohamed Degwy Kareem El-Toukhy Amr Emad Alaa Gamal Aly Sherif Table of content Executive summary…………………………………………………………….3 Company‚ Brand and product Overview…………………………………..….4-5 Micro-Environment..…………………………………………………………..6-7 Macro-Environment……………….…………………………………………....9-11 SWOT Analysis…………………………………………………………………12 Problem Identification……………………………………………………………13 Market Segmentation…………………………………………………………
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External Analysis of The Automobile Industry The automobile industry is an extremely large and complex industry that is made up of many different businesses that all share a part in the manufacturing‚ sale‚ service and financing of automobiles. This industry makes up a large part of the United States economy as well as the world economy‚ and therefore is important to understand. To understand the automotive industry it is best to look at the industry‚ market‚ and competition that shapes it.
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Introduction The favourable Indian market conditions are acting as a catalyst for luxury and premium carmakers‚ which are receiving impetus from new launches. The top-end carmakers have posted double-digit growth for the quarter ended June 30‚ 2013‚ with firms like Honda at 45 per cent and Audi recording 28.8 per cent‚ besides others. India is emerging as an export hub for sports utility vehicles (SUVs). Global automobile majors are looking to leverage India’s cost-competitive manufacturing practices
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AG. Audi AG is a motor vehicle manufacturer‚ which comprises of the brands Audi‚ Ducati and Lamborghini. It is a multinational company (MNE) that employs some 46‚000 people and has an annual output of over 1‚3 million units. Audi AG is part of Volkswagen Group‚ headquartered from Ingolstadt‚ Germany. 1. Audi AG Sustainability Procedures 1.1 Technologies Audi admits that a car
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Great Wall Motor Company Limited Consultancy report on an expansion to Germany Maastricht University School of Business and Economics Maastricht‚ May 30th 2011. Study: International Business Economics Course code: EBC2027 Group number: Tutorial 03 Tutor name: Lisette Kluin Writing Assignment: Consultancy Report Table Of Content Executive Summary……………………………………………………………….p.3 Introduction………………………………………………………………………...p.4 Analysis of Host Country Economic Environment……………………………………………………p
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NVIDIA: long-term growth prospects. Summary NVIDIA will benefit from a growth of driverless cars number through its self-driving platform. A great marketing campaign will allow NVIDIA to increase its number of clients in the automotive industry. Gaming and datacenter businesses of NVIDIA have excellent prospects for a profitability growth. I believe that NVIDIA’s self-driving platform‚ Drive PX2‚ creates a tremendous potential for NVIDIA’s earnings growth. The Drive PX 2 has 12 CPU cores (2
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Although the brand has many strengths‚ premium city cars represent a new segment for it‚ in which the competition is already well-established. II. Analysis 1. Internal analysis 2.1. The Audi brand Strengths: * Part of the Volkswagen group: leading Europea car market * In 2010: 1.09 mil vehicles sold‚ +5% compared to 2009 * 2010 sales: 35.44 bil Euros‚ +18.8% compared to 2009 * 2010 net profit: 2.63 bil Euro‚ +95.2% compared to 2009 * Excellent brand image *
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fruitful one. Rahul Bammi S. Auditya Umang Gupta Executive Summary The group having completed the task of evaluating the Consumer Behaviour of Small Car Buyers in India hereby summarizes the entire study. The objectives before the investigating team were broadly categorized into nine broad heads each thought to be instrumental when a prospective small car buyer goes out to purchase a car. However the group from a very stage in the study learnt that that the automobile industry of India
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SWOT Analysis: Strenght: 1. Over a decade of vehicle manufacturer experience. 2. Research and Development from Volkswagen. 3. Volkswagen’s good reputation. 4. Low wages in Czech Republic. 5. Largest employer in the Czech Republic. 6. Well experienced work force available in the Czech Republic. 7. Part of VW group (Skoda can use all technologies implemented in VW group etc.) Weaknesses: 1. Skoda must deal with quite outdated infrastructure. 2. Skoda means in Czech Republic language
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In 1994‚ the BMW Corporation made the strategic decision to establish an assembly plant in Greer‚ SC. The move made BMW only the second European carmaker to move to the US‚ the Volkswagen Corporation was the first. There were several reasons that contributed to BMW ’s decision to assemble some of their vehicles outside of Europe. The value of the German deutschemark was one of the leading reasons for this decision‚ the low deutschemark value made it difficult for the
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