Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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This Beetle is Not a Bad Beetle In the scientific essay‚ Hope for Animals and Their World by Jane Goodall‚ uses diction of demonstrate is seen to demonstrate her point of view. She does this using the following words “recycling” ‚ “major” and “critters”. These words set a path to help the reader understand the significance of the burying beetles are vital in of the well being of our surrounding ecosystem. The word “recycling” make us realize that the American burying beetle does not negatively
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Arabia. Zain was also the first in the Middle East to launch the roaming service on aircrafts‚ where customers can use their Zain serviced mobile phones on aircrafts to call any country of their choice. In this case study‚ a review of Zain marketing strategies‚ demonstrate the efforts of Zain Jordan to preserve its market share and revenues‚ in a highly competitive market. 2) Mission: Zain Introduction (The ZAIN story: Success with a big heart) Thirteen years ago‚ in 1994‚ Zain (formerly known
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Rhinoceros Beetle Susan Hawthorne It was a public holiday on the day that he was born. His mother took this as a good omen. She failed to notice the reason for the holiday. The day he began school he took with him his pet: a rhinoceros beetle. Over an extended period he had a series of beetles which accompanied him. Each day his little wooden box went with him and each day a rhinoceros beetle was inside the box. His teachers thought him somewhat odd because he knew so much about some things‚ and
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Market Summary: Past‚ present‚ and future Café Najjar was established in Lebanon to satisfy the local consumption with coffee its production was with high quality so it was consumed with high percentages. Then the production becomes more efficiently and the products were exported to the world. By using the new technique‚ Café Najjar is the first in the world to exceed the limits of traditional coffee producing‚ thus reaching the ultimate in production of oriental coffee‚ which includes Lebanese
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
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Introduction: Volkswagen‚ the “People’s Car”‚ has quite a diverse track record of production‚ ranging from cars to military equipment and passenger vehicles to commercial cars. It is a German company that was founded in 1937 with the intention of creating the Volkswagen Car‚ which is now known as the Beetle; however‚ as World War II dawned‚ it shifted its production to military equipment. After the war ended‚ Volkswagen realigned its objectives to producing cars‚ and with that began to expand on
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Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
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about the VW model The Volkswagen model is novel and distinctive by 3 concepts which I’ll define below. First‚ the concept of the « 28‚8 hour working week » which basically replaced the former concept « To save labor costs layoffs are inevitable » Indeed‚ by keep the same wages while cutting the working hours of their employees innovates. Therefore‚ they are able to save 20% of the annual costs with this method. That allows the board of volkswagen to meet the requirements of the
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