Strategic Marketing Dr. George Balabanis Contents Course Syllabus ………………………………………………………………….…1 Course Schedule ……………………………………………………………….…....2 Coursework ……………………………………………… …………………………8 LECTURE NOTES Session 1. Introduction to Marketing …………………… …………………………12 Session 2. General Approaches to Strategy Making and Planning … ……….……15 Session 3. Marketing Decision Making and Planning………………………………19 Session 4. Analysing the Organisation and Competitors ……………………………24 Session 5. Analysing Channels
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the gloabalized business‚ companies require strategic thinking and only by evolving good corporate strategies can they become strategically competitive. A sustained or sustainable competitive advantage occurs when firm implements a value – creating strategy of which other companies are unable to duplicate the benefits or find it too costly to initiate. Corporate strategy includes the commitments‚ decisions and actions required for a firm to achieve strategic competitiveness and earn above average returns
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Introduction This report will try to identify what changes can be made by the audit firm if a substantial reduction in audit fees is agreed with the client‚ considering current economic climate. Furthermore it will discuss whether these changes could risk the quality of the audit. The research was carried out in Aldrich library and is based on various research articles‚ articles in professional magazines and the financial press. The current economic climate The current
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and without the right recovering strategy the damages might have been fatal. Since the scandal H&M has worked towards a better image by implementing CSR and taking a clear stand towards social responsibility. We have chosen to make a marketing audit on the company H&M‚ their use of CSR‚ and the consequences of not using CSR. CSR has been used by many great clothing companies with both luck and failure‚ and we therefore find it very interesting to analyse how H&M is implementing CSR for
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Marketing Audit: Burnett’s Flavored Vodka Over the past decade‚ the popularity of the spirit vodka has gone through the roof in terms of U.S Consumption. With many consumers looking for healthier‚ low calorie alternatives to beer‚ wine‚ and other dark spirits‚ Vodkas popularity comes as no surprise. The rise of vodka has also brought about another growing trend in the spirits industry and that is the growth of flavored vodkas. Flavored vodkas allow consumers with particular taste to enjoy an
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Strategic Marketing Contents Abstract Strategic marketing is the plan and roadmap of an organization which help to fit the marketing objectives with corporate vision. An organization’s ultimate target is to achieve competitive advantage in the market. Strategic marketing assists an organization to implement its marketing strategies to create positioning in the market so it becomes easy to achieve competitive advantage. TechCom Electra‚ an organization that produces electronic products like
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Abstract: The audit function creates several important relationships among the various parties. One of the most significant and potentially problematic relationships is between the audit firm and the audit client. The decision by the audit firm to accept or retain a client is crucial because of the potential risk of being associated with certain clients. Engagement risk is considered to be composed of three components: client’s business risk‚ audit risk‚ and auditor’s business risk. Client’s
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COMMITTEES OF THE BOARD Audit and Risk Committee Uday M. Chitale Lalita D. Gupte R. Rajamani B. V. Bhargava Satish C. Jha Committee of Directors K. V. Kamath Lalita D. Gupte B. V. Bhargava Uday M. Chitale H. N. Sinor Compensation Committee Lalita D. Gupte Somesh R. Sathe Uday M. Chitale H. N. Sinor Nomination Committee K. V. Kamath R. Rajamani B. V. Bhargava H. N. Sinor Share Transfer Committee Lalita D. Gupte B. V. Bhargava Uday M. Chitale H. N. Sinor Directors R. Rajamani B. V. Bhargava Somesh
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Examination Paper: Semester II IIBM Institute of Business Management IIBM Institute of Business Management Examination Paper MM.100 Strategic Management Section A: Objective Type (30 marks) This section consists of multiple choice questions & Short notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part two questions carry 5 marks each. Part One: Multiple choices: 1. A plan of action designed to achieve a particular goal is: a. Tactic
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international perspective (3rd ed.) Thompson Learning. Pages: 934‚ 933‚ 934‚ 935‚ 936‚ 938 Porter‚ Michael E.‚ Competitive Advantage: creating and sustaining superior performance: with a new introduction (1985)‚ p Page: 33 University of Sutherland (2004) Strategic Management Pages: 9‚ 10‚ 21‚ 22‚ 23‚ 26‚ 27‚ 33‚ 37 Whittington‚ Richard (2001) Theories of Strategy What is strategy and does it matter Hill‚ C. (2009) ‘International Business: Competing In the Global Marketplace’ Available at: http://hubpages
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