Louvain School of Management Université Catholique de Louvain (UCL) Corporate Strategy in Europe LSMS2106- Benoît GAILLY Case Study Group 6 Braibant Caroline Cruz Sagahon Daniela De Briey Gaetan
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VODAFONE MARKETING MIX INDRODUCTION: ESSENTIALS OF MARKETING: games‚ images and information‚ through an icon-driven menu. VODAFONE’S MARKETING MIX: Product: Vodafone live! provides on-the-move information services. Place: Vodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Carphone Warehouse. Customers are able to see and handle products they are considering buying. People
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VODAFONE GROUP MEMBERS: PRIYAM KUMAR SINGH PRAVEEN KR. SINGH AASHNA AGGARWAL VIDHU JOSHI AAKASH SINGHAL PRANAY BANSAL VIJAY VISION • Bringing innovative products and services to our 404 million customers‚ 68% of whom live in emerging markets. • Improve people’s livelihoods and quality of life. • Help consumers‚ governments and businesses tackle some of the significant challenges they face – from food shortages and ageing populations‚ to lack of access to communications‚ healthcare and financial
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than 403 million customers across the world (Vodafone‚ 2013). More than 30 countries and are partners with network companies over 50(Vodafone‚2013). 2000-The acquisition of Mannesmann AG -making it the world’s largest mobile telecommunications company. 2005-launch Stop the Clock for Pay monthly and Pay as you go customers. 2006-The Vodafone Mobile Connect 3G broadband (HSDPA) data card is launched‚ offering faster data speeds on laptops. 2007-Vodafone launches Secure Remote Access‚ providing data
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Vodafone India Sales and Distribution [Type the document subtitle] Varun Vivek (11BSPHH010935) Karan Ganju (11BSPHH010381) Vidhi Sharma (11BSPHH010944) Vidhi Saigal (11BSPHH010943) Introduction Industry Profile India’s telecommunication network is the third largest in the world and the second largest among the emerging economies of Asia on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its market. Major sectors of
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Measuring the success of the strategy Vodafone’s sponsorship deal with Manchester United costs Vodafone £30 million over a four year period. Vodafone clearly has to evaluate the effectiveness of this partnership in terms of its own marketing objectives. It does so in four ways: • General awareness is measured through consumer research. For example‚ consumers may be asked questions such as "Did you know that Vodafone sponsors Manchester United?" • The impact of phones and accessories is measured
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COURSEWORK TITLE: INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC Contents page 1. Introduction 2.Company Background 3.Evaluation of the internal and external environment of the company 4.Analyse the motivation of the company for international expansion 5.Analyze the reasons for operating in a particular region or country 6.Evaluate its market entry strategy in a particularly region or a country 7.Conclusion/recommendation 8.Bibliography 9.Appendix 1. Introduction
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Vodafone Essar VODAFONE ESSAR LIMITED Type: Private Founded: 1994as of Hutchison Essar Headquarters: Mumbai‚ India Key People: Asim Ghosh – M.D Industry: Telecom Products: Mobile Telecommunication operator Website: Vodafone India Vodafone Essar‚ previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India. Despite the official name being Vodafone Essar‚ its products are simply branded Vodafone. It offers both prepaid and postpaid GSM
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FUTURE INDUSTRY LEADER MARKETING STRATEGY Project submitted by: Manish Kamal – X014/15 V. Naidu – X0__/15 Soumya Choudhary – X0__/15 Shankar B Mishra – X0__/15 TABLE OF CONTENT S. No. Topic Page 1 Executive Summary 3 2 Introduction 4 3 Analysis of Buyer behaviour 6 4 Analysis of Current situation 7 Analysis Framework 5 • PESTEL Analysis 9 • SWOT Analysis 10 • Ansoff Matrix
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Background of Vodafone 3 4. Theoretical review 4 4.1 PESTE Analysis 4 4.1.1 Political forces 4 4.1.2 Economic forces 4 4.1.3 Technological forces 4 4.1.4 Social forces 5 4.1.5 Environmental forces 5 4.2 SWOT Analysis 5 4.2.1 Strengths 5 4.2.2 Weakness 5 4.2.3 Opportunities 5 4.2.4 Threats 6 5. The analysis of Vodafone 6 5.1 The analysis of Vodafone based upon the PESTE framework 6 5.1.1 Political forces on Vodafone 6 5.1.2 Economic forces on Vodafone 6 5.1.3 Technological
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