BSNL to revamp branding strategy {draw:rect} The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand. {draw:rect} Thomas K Thomas New Delhi‚ Sept. 27 After Vodafone Essar‚ it is now the turn of State-owned Bharat Sanchar Nigam Ltd to undertake a major revamp of its branding strategy. The telecom major has decided to bring seven of its brands for various telecom services under a uniform identity. The company
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Award Best Use of Technology award by Loyalty Awards Oscar of the best Mobile Advertising Service ‘Tone & Win’ Best New Service category in World Communication Awards with 3G and Fiber connection service. Current Market Situation Avea 19% Vodafone 25% Turkcell 56% Objectives Maintaining market and technological leadership while retaining competitive advantage. Increase customer satisfaction and loyalty through improving customer’s experience. Maintaining growth through
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CELLULAR INDUSTRY ANALYSIS PORTER MODEL Wireless Cellular Service Industry-Porters Model PORTERS MODEL: Industry Competitors * Number of competitors * Industry Growth * Asset Intensity * Product Differentiation * Exit Barriers Buyers * Buyer Concentration * Number of suppliers * Switching Costs * Substitute Products * Threat of backward integration Suppliers * Supplier concentration * Number of buyers * Switching costs * Substitute
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INTRODUCTION OF SAHARA INDIA PARIWAR PROFILE OF THE COMPANY A Home called “India”‚ a Family called “Sahara India Pariwar” SAHARA INDIA PARIWAR HISTORY: Subroto Roy‚ is the head of the $10bn (£5.5bn) Sahara Group. Sahara Group has interests in banking‚ media and housing. Subroto Roy began his journey in 1978‚ when he founded Sahara in 1978 with three workers in the northern state of Uttar Pradesh as a small deposits Para-banking business. Today‚ the group has diversified into a giant business
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PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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April 19‚ 1924 and headquarter is located in Madrid‚ Spain. They are one of the world’s leader integrated operator in the telecommunication sector. Operating globally‚ it is the third largest service provider in the world‚ behind China mobile and Vodafone. The products of the company included fixed line and mobile telephony‚ internet service and digital television. Telefonica was slower to expand in Europe because there had been an implied agreement between the national telecommunications companies
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http://www.sfgate.com/technology/businessinsider/ article/The-Best-Explanation-Yet-Of-How-TheNSA-s-PRISM-4602720.php http://edition.cnn.com/2013/06/05/politics/nsaverizon-records/index.html http://money.cnn.com/2013/09/02/technology/mo bile/vodafone-verizon/index.html Today: Introduction into the subject (Chapters 1 and 2) What do I have for you besides the book? Questions via email OR facebook group – inc. more senior students who have experience with this subject. QUIZ
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not call registry database before making any telemarketing call to make sure they are not calling someone who have registered to avoid penalties. Register through Service Provider: This facility is offered by the service providers such as Airtel‚ Vodafone‚ etc. You can either opt for total block of commercial calls or partial block as you choose. You can make the registration through SMS or can also do online registration. Handset Specific Options: There are also handset specific options provided
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Red de Revistas Científicas de América Latina‚ el Caribe‚ España y Portugal Sistema de Información Científica Rajkumar Paulrajan‚ Harish Rajkumar Service Quality and Customers preference of Cellular Mobile Service Providers Journal of Technology Management & Innovation‚ vol. 6‚ núm. 1‚ 2011‚ pp. 38-45‚ Universidad Alberto Hurtado Chile Available in: http://www.redalyc.org/articulo.oa?id=84718815004 Journal of Technology Management & Innovation‚ ISSN (Electronic Version): 0718-2724
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IDEA cellular limited Idea Cellular: commonly referred to as Idea‚ is an Indian mobile network operator based in Mumbai‚ India. Idea is a pan-India integrated GSM operator offering 2G and 3G services‚ and has its own NLD and ILD operations‚ and ISP license. With revenue in excess of $4 billion; revenue market share of nearly 15%; and subscriber base of over 121 million in FY 2013‚ Idea is India’s third largest mobile operator. Idea ranks among the top 10 country operators in
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