Strategic Management: Vodafone Group YunBai 9th January‚ 2011 Introduction With the exceptional growth of cellular communications since the late 20th century‚ the trickle down impact on other sectors‚ society and economy at large is enormous. Dynamics of communications have strengthened the development of the entire information technology industry‚ enhanced economic growth and allowing better
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Table of contents Sr no | Topic | Page No. | 1 | Executive summary | 2 | 2 | Introduction to Vodafone | 3 | 3 | Vodafone and Public Relations | 4 | 4 | PR strategies of Vodafone India | 5 | 5 | Crisis | 7 | 6 | Vodafone future PR strategies | 8 | 7 | Webliography | 10 | Executive Summary This handbook gives an insight into the PR strategies adopted by Vodafone Essar. Vodafone Essar is a mobile service provider which launched in India in September‚ 2007. It was previously known as Max Touch
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ENTREPRENEURSHIP AND BUSINESS DEVELOPMENT VODAFONE Introduction The mobile communications industry is an important sector with European total revenues growing approximately 10 per cent per year and reaching 174 billion in 2010‚ comparable in size to aerospace and larger than pharmaceuticals (GSMA‚ 2011). Markets all over Europe are mature‚ and the operators engage in intense competition for customers. Heavy investments are made in marketing in order to gain new customers‚ whereas few efforts
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Analysis 4 Strengths 4 Weaknesses 4 Opportunities 4 Threats 5 What Vodafone does well 5 Network guarantee 5 New network on the 850MHz frequency 5 Sponsorship 6 Promotion 7 What Vodafone could do better 8 Network / Signal 8 Promotion 8 Image 10 Competition /Australian Duopoly 10 Telstra 10 Optus 11 How to make the company a more effective organization 12 References 13 Introduction Vodafone Group Plc. is the world ’s leading mobile telecommunications company
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Introduction In this booklet I am going to be comparing two different businesses; Oxfam and Vodafone. I will be talking about their different aims and objectives‚ the main business activities and their Vision and Mission statements. I will explain the links between these and why a business should have aims and objectives and in the end I will develop SMART aims and objectives for Vodafone. Background of Businesses Oxfam The name Oxfam comes from the Oxford Committee for Famine Relief founded
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Report on Vodafone Group PLC 2014 17/11/2014 Aniruddha Shinde Student Number: 10122047 Course Title: Master of Business Administration (Information systems) Lecturer Name: Mr. Enda Murphy Module/Subject Title: International Management Word Count: 4320 Report on Vodafone Group PLC 2014 Table of Contents 1. 2. Introduction: ................................................................................................................................... 3 1.1 Objectives of Study: ........
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Vodafone Goals and Objectives The primary objective of Vodafone as a business entity is profit maximisation. The company has a mission statement that ensures for this objective to be achieved in the best possible manner. Vodafone’s mission statement is “to be the communications leader in an increasingly connected world” (Annual Report‚ 2010). Accordingly‚ this mission statement is communicated to all stakeholders of the company‚ especially to 84‚990 employees (Company Description‚ 2010) of the company
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Internationalisation in the telecommunications services industry: Literature review and research agendaOriginal Research Article telecommunications Policy‚ Volume 32‚ Issue 8‚ September 2008‚ Pages 531-544 Nejc M. Jakopin Business customer’s satisfaction What happens when suppliers downsize? Original Research Article Industrial Marketing Management‚ Volume38‚Issue3‚ April2009‚ Pages283-299Jeffrey E. Lewin Mobile phone feature preferences‚ customer satisfaction and repurchase intent among male users Original
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Marten Pieters‚ MD and CEO‚ Vodafone India‚ speaks about the challenges facing the telecom sector‚ the 3G auctions and why the government needs to get its policy right soon. This Idea Exchange session was moderated by Managing Editor‚ Financial Express‚ Sunil Jain 1. Sunil Jain: How has the 2G case changed things for the telecom sector? India has had this licence system for very long. So a lot of entrepreneurs have this feeling that once you get a licence‚ that’s the way to make money. So a
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Structure 1. Task Description And Introduction 2 2. Vodafone 2 3. TV Commercial “Where are you?” - Description 2 4. TV Commercial “Where are you?” - Analysis 4 5. TV Commercial “Where are you?” - Cons And Pros 9 6. Outlook 14 7. Conclusion 15 8. References 15 8.1 Picture Sources 17 1. Task Description And Introduction Advertising is the connecting factor of a company to its costumer. It is also the communication between those two sectors. In 2011 almost 30 billion
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