Introduction Vodafone is a telecom company formed in 1982. Its goal is establish a voice and data services over cellular communication networks. The mission statement of Vodafone is “The Vodafone mission is to be the communications leader in and increasingly connected world enriching customers lives‚ helping individuals‚ businesses and communities are more connected by delivering their total communication needs.” (Kasi‚ 2011) The threats for Vodafone are mainly come from technology. However‚ it
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Name: CHUNKY ADNANI Reg. Number: 091585574 Course: B.A. ACCOUNTANCY & FINANCE Topic: Evaluation of Vodafone Essar’s Marketing Strategy Contents 1) 2) 3) 4) 5) 6) 7) 8) Executive Summary Introduction Indian Telecom Market PEST Analysis SWOT Analysis STP Analysis Marketing Mix Evaluation of Vodafone Essar’s strategy: i. Ansoff Matrix ii. Pricing Strategy iii. BCG matrix iv. Product Life Cycle 9) Vodafone’s Current Position 10) Prospects/Issues for future growth 11) Conclusion 12) Appendices 13)
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Analysis 11 6 STP Strategy 12 7 Vodafone Corporate Objectives (Proposed) 13 8 Impact on Key stakeholders 14 9 Marketing Strategy 15 10 Marketing Action Plans 16 11 Future Product Positioning Strategy 18 12 Projected Profit and Loss Statement 19 13 Contingency Plans 19 EXECUTIVE SUMMARY After years of focus on voice-telephony‚ Vodafone should now focus on new areas like Value Added Services
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Porter’s Five Forces Model: an overview Porter’s Five Forces Model: an overview Abstract Porter’s Five Forces Model is a structured framework for analyzing commerce and business establishment. It was formed by Michael E. Porter of the Harvard Business School between 1979 and the mid 1980’s. Porter developed the Five Forces model in opposition to the SWOT (strengths‚ weaknesses‚ environmental opportunities‚ threats) analysis that was an industry standard for businesses to determine how they
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XYZ‚ would be Porter ’s Five Force Model. The Five Force model gives focus to the external environment of the organization. It reveals the source of competition in an industry‚ and the external influence‚ including the threats and opportunities that an organization has to face in order to gain a competitive advantage. The Value chain on the other hand‚ focuses on the internal analysis of the business activities. In this section we will be briefly be discussing the factors of the model‚ those being
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Assignment1: Advantages and Limitations of Porter’s Five-Force Model Chaitanya K Mandyam American Public University System Michael Porter observed and explained the different levels of profitability across firms and industries by his “Porter’s Five - Forces”. The main factors that affect the difference are: 1. Threat of Substitutes‚ 2. Buyer Power‚ 3. Supplier Power‚ 4. Barriers to Entry/Threat of Entry and 5. Rivalry. He analyzed the importance of all these
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than 403 million customers across the world (Vodafone‚ 2013). More than 30 countries and are partners with network companies over 50(Vodafone‚2013). 2000-The acquisition of Mannesmann AG -making it the world’s largest mobile telecommunications company. 2005-launch Stop the Clock for Pay monthly and Pay as you go customers. 2006-The Vodafone Mobile Connect 3G broadband (HSDPA) data card is launched‚ offering faster data speeds on laptops. 2007-Vodafone launches Secure Remote Access‚ providing data
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Porter’s Five Forces Model Posted on April 4‚ 2009 by admin Porter’s five forces model helps in accessing where the power lies in a business situation. Porter’s Model is actually a business strategy tool that helps in analyzing the attractiveness in an industry structure. It let you access current strength of your competitive position and the strength of the position that you are planning to attain. Porters Model is considered an important part of planning tool set. When you’re clear about where
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Michael Porter’s Five Forces Model Michael Porter … “An industry’s profit potential is largely determined by the intensity of competitive rivalry within that industry.” Porter’s Five Forces Portfolio Analysis … … Strategy at the time (1970s) was focused on two dimensions of the portfolio grids … … Industry Attractiveness … Competitive Position Where was Michael Porter coming from? School of Economics … … at Harvard … Structural reasons why … … some industries were profitable
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Apple and the Five Forces Model Companies use Porter’s model to develop strategies to increase their competitive edge. Porters model also demonstrates how IT can make a company more competitive. Porters’s model identifies five major forces that can endanger or enhance a company’s position in a given industry. The five forces in the model include: 1) Threat of entry of new competitors: Apple essentially dominates the consumer electronics industry. Apple puts a huge effort into R&D. Each and every
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