the firm is how to effectively communicate a Voluntary Severance and Early Retirement Program for senior managers approaching 60 years old without having a negative impact on the employees. As we can see in the case study‚ Linda Bosworth (CEO of Westwood Publishing avoided making these types of deals while the other companies already underwent merger and acquisition deals. Obviously‚ there are no other ways but to lay off some of Westwood’s senior managers. But‚ if Bosworth had received and studied
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Jennifer Nguyen Buad 301-14 2/10/2011 Case 7.1 Westwood Publishing Prewrite: • Westwood Publishing is a magazine publishing company. • Dan Cassidy is director of employee relations for Westwood Publishing. • Catherine Callahan is the vice president of human resources. • Catherine Callahan proposed that with the layoffs‚ offer a voluntary severance package or early retirement package. • Westwood Publishing had never laid off anyone in the 13 years of
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Internal Communication “Westwood Publishing” The people in the case: - Linda Bosworth: CEO of Westwood Publishing - Catherine Callahan: Vice President of Human Resources - Eric Ridgway: Vice President of Corporate Communication - Dan Cassidy: Director of employee relations - Craig Stevens: Outside Public relations consultant Westwood Publishing MBA 9 Westwood in the1990’s - Westwood is one the most important publishing firm in the USA. - It was started by Linda Bosworth in the middle
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management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
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Author’s Name Institutional Affiliation Abstract Strategies are the foundation for driving the direction of any business company. Successful business growths and maintenance of market lead is as a result of implementing the best strategies properly. A number of strategy categories exist and a business organization should implement those that fit the nature of its business. This paper analyses several important business strategies through making a choice in each category that should be implemented
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Strategy‚ Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international brand with a portfolio in almost every food and beverage category. The brand is consumed daily by a majority of people‚ from its confectionary to it dairy brands and on to it’s beverages. With around 8000 brands it is hard to stay away from them. The company shows it’s size when figures such as 468 factories spread over 86 countries are some statistics‚ with the company employing
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Basic Overview of Various Strategic Planning Models (Including Basic‚ Issue-Based‚ Alignment‚ Scenario and Organic) Written by Carter McNamara‚ MBA‚ PhD‚ Authenticity Consulting‚ LLC. Copyright 1997-2006. Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. There is no one perfect strategic planning model for each organization. Each organization ends up developing its own nature and model of strategic planning‚ often by selecting a model and modifying it as they
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Submitted By: Date: 24th Feb’2014 Topic: Case study of 10 companies who used turnaround strategy to improve Definition Of Turnaround Strategy The overall goal of turnaround strategy is to return an underperforming or distressed company to normal in terms of acceptable levels of profitability‚ solvency‚ liquidity and cash flow. Turnaround strategy is described in terms of how the turnaround strategy components of managing‚ stabilising‚ funding and fixing an underperforming or distressed
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1. Introduction In this report‚ i’m selected AirAsia Berhad. The objectives and scope of this report was included conduct an analysis of industry environment and organisation capability. Besides that‚ there were also included sources of competitive advantage and the ways were used to sustain these competitive advantages. 2. Brief description of the Company Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route
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strategic analysis was carried out in accordance with the Strategy Formulation Framework which was developed by Fred David. The strategic formulation framework encompasses three primary stages which comprises of the input stage‚ the matching stage and the decision stage. The report contains seven chapters and the first chapter is the introduction where each chapter of the report is described briefly. The second chapter describes the Strategy Formulation Framework. The descriptions in this chapter are
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