"Visual rhetoric in advertising" Essays and Research Papers

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    Advertising of Benetton

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    think of advertising‚ why is that? Firstly‚ it is considered as one of the important elements of marketing. Advertising is one of the few elements that tend to roll most of the different aspects of marketing into one. It is a division of the "general promotion process‚ along with personal selling‚ sales promotions‚ and public relations" (Dominick‚ 398). In order for a company to succeed‚ it is almost necessary for them to advertise their product. Now the question of how advertising came to be

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    The power of advertising

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    The Power of Advertising Gail Patterson It is argued by many that television is the most powerful source of advertising (Grant and O’Connor; 2005‚ Jasperson and Yun‚ 2007) and is also the most likely form of media to be remembered and discussed by the public (Ford-Hutchinson and Rothwell‚ 2002‚ p17). This is confirmed by a number of studies that show a good response to television advertising‚ and corresponding commercial spending; a report in the Economist found that “Television remains

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    Visual Merchandiser

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    It was about 11:00am eastern time‚ it was warm out so I want to say maybe mid July early August. I was at work kicking it in the fitting room when I heard someone calling my name over the walkie stating that I had a phone call. Once confirming the message I hesitated before answering for I thought to myself who could this be calling me at work and not on my cell. I prayed it wasn’t some crazy customer asking me to pull outfits for them. I answered with a sigh of relief it turned out to be my boy

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    visual basic

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    Function SubMatchTest(inpStr) Dim oRe‚ oMatch‚ oMatches Set oRe = New RegExp ’ Look for an email address (not a perfect RegExp). oRe.Pattern = "(\w+)@(\w+)\.(\w+)" ’ Get the Matches collection. Set oMatches = oRe.Execute(inpStr) ’ Get the first item in the Matches collection. Set oMatch = oMatches(0) msgbox typename(oMatch) ’ Create the results string. ’ The Match object is the entire match - someone@example.com. retStr = "Email address is: " & oMatch & vbNewline

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    visual journal

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    The art depicted above is Annibale Carracci’s Head of a youth. The line form this shows is dance of curving lines and ragged‚ irregular lines. I believe that the use of these lines help to give the artwork a sense of movement that vertical lines would have been unable to produce. The shape I believe is depicted is more of an organic shape because it is irregular and curving. It appears to be much like a quick sketch without exact lines used; therefore I would define it as irregular when looking up

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    Distinctively Visual

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    Throughout life the decisions we make‚ the chances we take result in consequence‚ whether that be positive or negative‚ shaping the way a person lives life. Tom Tykwer’s film ‘Run Lola Run’ and Dorthea Mackellar’s poem ‘My Country’. Both convey the impact and effect of situations and encounters have on a person. Run Lola Run by Tom Tykwer’s post-modern film incorporates several effective elements to convey numerous ideas and themes. Tykwer implements numerous motifs such as clocks to emphasise the

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    Visual Communication

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    RELATIONSHIP STATUS: ONLINE. FACEBOOK USED AS A MEDIUM FOR RELATIONSHIP DEVELOPMENT THROUGH ONLINE DATING. CHAPTER 1 INTRODUCTION Ever since the birth of the internet it has played an essential role in the social media. Websites were made and some of them are useful and some are harmful to us. The ones that we mainly use the most are those under the category of social networking. Long before‚ for us to be able to communicate with our relatives from afar‚ we still need to

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    art and visual

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    1. "Abbott": Firstly‚ this picture is showed with a very strong contrast in color - balck and white‚ which literally let people feel serious.  Also‚ there were almost horizontal and vertical straight lines‚ which outline as well as divide the background bulidings‚ meanwhile‚ these straight lines seem to communicate an solemn emotion. Third‚ a flag of United State takes  quater scale in picture‚ and it is the only moving object that allows to add jumpy rhythm in picture‚ in short‚ the flag seems to

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    Gender In Advertising

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    The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads

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    Language of Advertising

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    The Peculiarities of Advertising Language Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning‚ in the first chapter is given

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