Marketing Project : AXE I/ The situation analysis {draw:frame} The environment Axe was inspired by another Unilever’s brand‚ Impulse. Like Axe‚ Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France‚ Unilever decided to launch the brand in other European countries from 1985. However‚ in United Kingdom‚ the brand was renamed Lynx. Then‚ Axe encountered the same success in Latin America but it was less important
Premium Procter & Gamble Marketing Advertising
good‚ not thinking about how their ads really disturb people. The fashion and cosmetic industry continues to push over their boundaries in their depiction of women and men. They play with our thought process and minds‚ just so we will buy into their products or services. Most people view this as any ordinary Axe Body Spray advertisement‚ but after analysis its clear that this company degrades and sexualizes men just to sell their products. Looking at this ad and analyzing the movement‚ the first
Free Mind Thought Unconscious mind
Lustful Fragrance: The Sexism of Axe (1)Axe is well known for advertisements promoting their male grooming products‚ many of them featuring sexual promiscuity and sexism. A large number of their ads usually include a male using their product to attract beautiful women as a way to strike interest among male viewers because of commercial realism[1]. Although they attempted to create a new approach of promotion for one commercial‚ it doesn’t seem to show any change from its sexist
Premium Gender Marketing Advertising
Visual Analysis of Truth Anti Tobacco Ad The visual images that are used in many advertisements are positioned to grab the attention of the ads intended audience. Advertisements are designed to persuade viewers that the argument the ad is presenting is realistic. Rather than simply presenting the product advertised‚ images are used to draw the attention of the viewers and convince them to buy into the product or message. This particular anti tobacco advertisement released by an anti smoking campaign
Premium Smoking Smoking ban Passive smoking
David Ventura Professor Boltrushek English 1301. 83207 7 May 2015 Anti-Tobacco Ad The image for this analysis is a picture of a screaming child‚ with cigarette smoke surrounding the child’s head‚ in a shape that gives it the appearance of a tight plastic bag over his face. The black shaded background behind the little boy‚ shows how human lungs become black when someone smokes. Other than the child‚ the picture is total black‚ with some white text. The logo of the company who made the advertisement
Premium Tobacco smoking Cigarette Smoking
colored overalls. She is standing in front of a light gray backdrop. The colors of the ad are monochromatic‚ no outstanding colors. The left side of her head has a large dent in it‚ looking as if that part of her head is metal. It has paint scratches and scuffs. It looks as though her forehead was hit by a car. There is paint/skin removed where the paint/skin has been bent. In the left hand lower side of the ad‚ it reads‚ At 60 km/h‚ it takes 8 meters more to stop than at 50. In town‚ car accidents
Free Automobile Driving Tram accident
SWOT Analysis 1. Strengths: * Axe’s tagline “Axe Effect” is well known among a huge customer base across different age groups. Therefore AXE enjoys a huge brand equity because the consumers perception of the brand happens to be good. The phrase “Axe Effect” is quite popular among men across different age groups and thus consumers already know the intangible value associated with the product. * Axe enjoys a huge distribution network of Hindustan Unilever. The distribution network of Hindustan
Premium Marketing
Axe Essence Advertisements in the media today use many different techniques in order to sway specific audiences into buying their product. One of the most common and very effective tactic particularly for men is sex appeal. In today’s society‚ advertisements and subliminal messaging have men leading to believe that obtaining sex with multiple women makes them a successful person and a better man. There are many brands products that advertisers portray for this very reason. Many products that
Free Gender Female Woman
global strategy of Axe Anarchy campaign The Axe Anarchy campaign follows the Axe Hair campaign‚ but also differs from it. In this case‚ the products are addressed to Boys and Girls. We have the main change of this campaign. The previous campaign was more focused on girls attracted by men. Axe assumes that men like being seduced. This feeling gives a huge boost to men confidence. Although many brands tried to set up this proposition‚ Axe just made it perfect. Basically‚ Axe always used the
Premium Physical attractiveness Sexual attraction Human sexuality
appeal to their customers some theses emotions that are used is need to achieve‚ need to affiliate‚ and need to dominate. These are some things that make this ad successful. A description of visual description of this ad that make it appeal to there customers. One is this the product that the Dickies company make is work apparel and in the ad they have two men working together on an old GM engine block this is important because any motor head or mechanic know that an orange engine block is GM’s trademark
Premium Audience Man Audience theory