Nokia as a company Overall Nokia has detailed many personality characteristics for its brand. The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace‚ its message is to “bring people together”. This gives consumers a sense of trust and consideration by the company‚ as though to say that Nokia understand what
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Part # 1 : Introduction 1.1 # Basic Information Regarding Nokia Company: Nokia is the world leader in mobility‚ driving the transformation and growth of the converging Internet and communications industries. It make a wide range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Developing and growing our offering of consumer Internet services‚ as well as our enterprise solutions and software
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relationship and interest shown by the consumers in both products and service. Consumers are not just having a brand loyalty but are monitoring the company in places where are operating to see if they will be environmental friendly. In other to successfully scrutinize the firm‚ the managers of this company are evaluating their impact on the people and the environment. Nokia has done reasonably well and still setting target for future year in other to fully implement recommendations and research result. Corporate
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Cocacola Company Our Mission Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving
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Vision Statement Examples Here are some vision statement examples which you can follow if you have no idea as to what a vision statement actually means. Also learn how to write a vision statement and how various companies and business people write their vision statements. Read on... Ads by Google Creating Vision & Values One Day Workshop Creative - Engaging - Clear Results www.livechange.co.uk 365 Happiness Vibes Video And get your free pdf download Fill up your happiness reservoir alittlebookof
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of Mission Statement & Vision Statement Every company should have a Mission and or a Vision Statement. But they are very difficult to write - they should short‚ clear‚ vivid‚ inspiring and concise without using jargon‚ complicated words or concepts. A Mission Statement is generally included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company or corporate slogan and an executive summary. A highly successful Mission Statement is both memorable
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A mission statement is a formal short written statement of the purpose of the company or organization. The mission statement should guide the actions of the organization‚ spell out its over all goal‚ provide a sense of direction‚ and guide decision making. It provides the framework or context within which the company’s strategies are formulated. A mission statement talks about the present leading towards the future. Your mission statement may change‚ but it should still tie back to your core values
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STRATEGIC ANALYSIS VISION AND MISSION STATEMENTS- TOOLS FOR BETTER WORKING ENVIRONMENT ABSTRACT Vision and Mission statements are popular management tools. They are prominently displayed on the walls of the corporate office‚ web sites and in annual reports. A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud‚ excited‚ and part of something much bigger than themselves. A vision should stretch the
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management model‚ clear vision and mission statements are needed before alternative strategies can be formulated and implemented. An organization’s mission statement is its reason for existence. It often reflects the core values and beliefs of the upper management in an organization. A mission statement is the broad definition of the organizational mission. It is sometimes referred to as a creed‚ purpose‚ or statement of corporate philosophy and values. A good mission statement inspires employees and
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Developing a Vision Statement You did all your research‚ you gathered the necessary resources you rented or constructed a building and filled it with the tool your employees will need to produce your product‚ the doors are open and customers are coming in to make purchases. Now in order to stay competitive in your chosen industry you have to answer some difficult questions such as; where do you go from here? How are you going to grow your business? What product improvements do you want to make
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