Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products . In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap‚ and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s‚ the firm began selling individual bars in
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Introduction Colgate Palmolive ltd. is one of the largest FMCG Company in India. Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste and a world leader in oral care products (mouthwash‚ toothpastes‚ and toothbrushes). The company also makes personal care products (baby care‚ deodorants‚ shampoos‚ soaps) and household cleaners (bleaches laundry products‚ soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs‚ Ajax surface cleaners‚ and laundry
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a successful brand is timeless.”(STEPHEN KING) Earlier in India oral hygiene was the domain of local homemade ayurvedic powders or natural herbs. The history of toothpaste in India can be traced back in year 1975.Now the awareness regarding oral hygienic Indian society has increased with the different brands of toothpaste. Colgate-Palmolive
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Concluding concepts 13 Colgate: one squeeze too many? Colgate is the world’s number one toothpaste company but they have their eye on another market – over the counter (OTC) drugs. What would you think of Colgate aspirin or Colgate antacid? Would you buy Colgate laxatives or Colgate dandruff shampoo? That is exactly what ColgatePalmolive would like to know. Colgate wants to investigate the possibility of entering the over-the-counter (OTC) drugs market. Can it use its Colgate brand name‚ developed
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CP Paper Amy Eckley Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company‚ we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive‚" 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care
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Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care‚ Home Care‚ Personal Care‚ and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights‚ the Company works closely with local merchandisers and
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Introduction Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚
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COLGATE PALMOLIVE PRECISION TOOTH BRUSH Synopsis :- The analysis of the two different launch strategies 1. Introduction and Company Background. Colgate Palmolive was the global leader in household and personal products‚ with sales of $6.06 billion and gross profit of $2.76 billion‚ as in 1991. The company was also the No. 1 in US retail tooth brush market with 23.3% of volume share. The company had 43% of the world’s tooth paste market and 16% of the world tooth brush market. In 1991 there was
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Colgate=s Distasteful Toothpaste Colgate is a very well known company in the United States remembered for its toothpaste. It not only specializes in personal care but in household care as well. The New York based company also included Ajax‚ Fab‚ and Hill pet foods. Even though Colgate is one of the largest toothpaste brands in United States‚ they still have to be careful about the decisions they make overseas. Colgate is well known in other countries such as Australia‚ Latin America‚ Canada
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Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions of Labelling * Advantages * Disadvantages * Importance of Labelling COLGATE:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package * Labelling
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