Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami‚ Florida (Carnival Cruise Lines‚ n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx
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interpreting them (Laws‚ 1998). Therefore the aim of this report is to address the implications and changes to the heritage and culture tourist industry and how this has impacted upon the execution of cultural events‚ especially the Notting Hill Carnival in London. Heritage and Cultural Events Major events can be an advantageous way with which to position a destination and all that it represents‚ promoting it to the world stage. It has been suggested that destinations have become a place product
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IV. Internal Environment: Strengths & Weaknesses (SWOT) A. Corporate Structure: 1. CEO: Micky Meir Arison Chairman‚ Chief Executive Officer‚ Subsidiary Officer Executive Carnival Corporation & plc. Highest authority in firm also keeps the company close to its roots and initial vision. (S) 2. Operating Committee: Formulates business strategy and helps to formulate corporate strategy and functional strategy by committing resources to sustainable high quality services and products
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Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal‚ Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last
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Human Relations (CI #1) Employee and Labor Lawsuits Employees of Carnival are claiming unfair working conditions with poor compensation. (CI #2) Succession Mr. Arison stepping down in the future‚ who will run company‚ third generation Arison or someone else. Operation/Logistics (CI #3) The Costa Concordia Cruise Ship lawsuit Cruise ship laying on side‚ environmental risk‚ and lawsuits from crash. (CI #4) The Carnival Triumph dead at Gulf of Mexico Pending lawsuits from this event‚ leading
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Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time‚ Carnival forged the concept of less costly cruises with shorter trips‚ making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami‚ Florida but has spread globally since its
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The Five Porter Competitive Forces: 1. Competitive Rivalry: (High) Carnival is the leading company within the cruise line industry‚ has a large fleet capacity and operates 11 of most recognizable cruise brand names. The cruise line industry is effectively an oligopoly market; in which the market is shared by a small number of producers or sellers. Carnival is constantly engaged in marketing and pricing battles with their competitors‚ making internal rival central to the industry. They are only
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Carnival: Around the World An interesting holiday that I do not celebrate is Carnival. Carnival is very popular in Brazil‚ but is also celebrated in almost every other country. The Carnival celebration in Rio de Janeiro‚ Brazil is considered the biggest party in the world‚ according the Guinness Book of World Records‚ 2010. Carnival typically involves a public celebration or parade combining some elements of a circus‚ mask‚ and public street party. The streets of Rio de Janeiro fill with people
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FUN SHIP EXPERIENCE AT CARNIVAL CRUISE LINES” A Case Analysis Presented to the Faculty of College of Hospitality & Institutional Management of Our Lady of Fatima University In a Partial Fulfillment of the Requirements for the course Hospitality Organizational Management (HRMPS 15) Submitted by: Zoila S. Pagaacita BSHRM 4Y1-1 Submitted to: Mr. Marc Gerald Pajela Submitted on: February 17‚ 2013 PART I. THE ISSUE The main issue of the case is how the Carnival Cruise Line can improve
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MEMORANDUM TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help
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