ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Although e-commerce application is not very popular in Sri Lanka‚ there are several organizations which successfully apply e-commerce in their business. One of the such organization is Kapruka (www.lanka.info). The main objective of Kapruka is to provide online shopping facilities. In addition they have wide range of services for customers. They are gift delivery in Sri Lanka‚ photo print and delivery to customers‚ download Sinhala Mp3‚ rent a car in Sri Lanka‚ astrology services‚ and obtain
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and mortar e-business Click-and-mortar organizations conduct e-commerce activities‚ but do their primary business in the physical 1- Identify the B2B and B2C transactions B2B- Refers to one business selling to another business via the Web Or Business-To-Business‚ a transaction that occurs between two companies‚ As opposed to a transaction involving a consumer‚ the term may also describe a company that provides goods or services for another company. B2C- Business conducted between
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rendered enormous impacts on business sectors. Remarkable development in ICT (Information and Communication Technology) has introduced a global revolution in banking sectors. The global trend in business arena set some challenges that cannot be fulfilled with the help of the traditional banking system. The survey of current banking system in Bangladesh reveals the fact that it requires rapid modification and adaptation to keep harmony with the world economy business. It become more obvious by observing
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BT8902 – E-Commerce – 4 Credits (Book ID: B1186) Assignment Set (60 Marks) Answer all questions 6x10 = 60 1. Explain the different activities carried out on E–Commerce‚ with appropriate examples. The core activities that are carried out on Electronic Commerce are: a) Buying and selling of products b) Shipping of products c) Producing financial statements All the above functions are carried out without any human intervention‚ and that is the reason of coining “E” in E–commerce. This
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BUSINESS PLAN For JAVA Looks www.javalooks.com Customize and Handmade Jewelry submitted by -Vina Prisita M NPM 1.427.R004 -Irwan Armanto 1.430.R.012 -Dwiki Ramadhan -Guruminda MM UNIVERSITAS WIDYATAMA 2013 1. Executive Summary JAVA Looks is an e-commerce company designed to become the market leader in Web based sales of handmade and customize jewelry in Indonesia and further in world. The company is located in Bandung‚ West Java‚ Indonesia. Although many Internet companies
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factors that would cause a company to continue doing business in traditional ways and avoid electronic commerce. Traditional commerce can be a better way to sell items that relay on personal selling skills. Many businesses are using a combination of personal contact enhanced by an online presence to sell items such as high-fashion clothing‚ antiques‚ or food Small purchases over the net would actually increase the cost of doing business due to the fact that the company would have to charge
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Question 1 “E-banking will have a more profound effect on banking than ATMs ever did.” Do you agree? Surf the Internet‚ investigate the topic‚ and defend your answer. Answer 1- With cybercafes and kiosks springing up in different cities access to the Net is going to be easy. Internet banking (also referred as e banking) is the latest in this series of technological wonders in the recent past involving use of Internet for delivery of banking products & services. Internet banking is changing
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1. Today’s handheld devices including mobile telephones and tablet computers offer the potential for a third wave in the evolution of online business. 2. …. 3. The specific activities that a motorcycle manufacturer include in B2B electronic commerce for its supply management are hiring managing people who make the motorcycle‚ renting or buying the facilities which the motorcycles are made and stored ‚ shipping the motorcycles‚ maintaining accounting records ‚ obtaining customer feedback
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Which of the following is not a key point of vulnerability when dealing with e-commerce? Selected Answer: the credit card companies Answers: the client computer the server the communications pipeline the credit card companies Question 4 1 out of 1 points Software that is used to obtain private user information such as a user’s keystrokes or copies of e-mail is referred to as: Selected Answer: spyware. Answers: spyware
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