289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included‚ in 2006‚ 63 businesses as diverse as airlines‚ health clubs‚ music stores and trains. The group included Virgin Galactic‚ which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder‚ Richard Branson‚ were highly bound up with those of the company. Branson’s taste for publicity has led him to
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they have the potential to enter. The report will include a situational analysis on Sony’s most recent product‚ the PlayStation 4. Through looking at the company’s current market‚ competitors and the external macro environment that has second hand effects on them. Furthermore‚ I will conduct a TOWS analysis‚ and then go on to make recommendations in relation to improving Sony’s corporate strategy. SITUATIONAL ANALYSIS: Market Analysis: The current market for technological goods and services is
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Situational analysis is the first step of the planning process‚ and during this step all information relevant to the situation should be gathered and analyzed in depth. This step explores internal and external factors‚ influences‚ and environments‚ and it studies and determines events and patterns of the past‚ present‚ and future(Bateman & Snell‚ 2009). The first step of the planning process provides you with all the information you need to begin creating a successful plan. Alternative goals and
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By Agency Situational Analysis‚ Key Issues & SMART Objectives 19 March 2013 Andrea Seegers - 12018037 Phumelele Msomi – 12018099 Sbongiseni Skweyiya - 12007206 INDEX i. Introduction – Pick n Pay Page 2 ii. Situational Analysis Page 2 * Macro Page 2 * Micro Page 4 * Internal Page 7 iii. SWOT Analysis Page 9 iv. Key Issues Page 10 v. SMART Objectives Page 10 vi. Conclusion Page 10
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Case Analysis: Virgin Mobile USA: Pricing for the Very First Time April 14‚ 2012 History As part of the Sprint prepaid brands‚ Virgin Mobile USA is a mobile phone service that offers Android-powered smartphones and pre-paid web access phone service. Virgin Mobile-branded phones are widely available in over 40‚000 stores nationwide‚ including Target‚ Walmart‚ Best Buy and Radioshack. Virgin Mobile USA’s service is based on a non-contract basis‚ offering a freedom of service to their customers
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Introduction Virgin Group LTD is one of the most well-known‚ respected brand and outstanding international investment group. Invented in 1970 by Richard Branson. Virgin Group became a widespread company and began to grow up in businesses such as: mobile telephony‚ travel‚ financial services‚ leisure‚ TV‚ music‚ holiday and health & wellness. It involved in the fields of airlines‚ rail services‚ and transportation services‚ motorbike and cruise packages. They also operate gym facilities‚ racing
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This gives BNZ the opportunity to gain competitive advantages over their opposition by developing and expanding their services. Due to the increased ownership of smartphones and tablets‚ consumers have become more reliant on Internet banking and mobile banking apps. Political Environment: The BNZ is registered as a bank under the Reserve Bank of New Zealand Act 1989. “The Act gives the RBNZ the “powers to register and supervise
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Situational Analysis‚ Airbus. Porter’s Five Forces. Risk of Entry by Potential Competitors – The aviation industry is a very difficult industry to enter‚ and the risky of entry by potential competitors is extremely low. Rivalry among established companies – The intensity of rivalry among established companies within the aviation industry is very high. Currently the only competitor or Airbus is Boeing. Both of these companies gain market share from each other using prices‚ product design‚ advertising
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for assessing the internal capability of a firm is through the use of the SWOT analysis. Although it is a simplified view‚ a SWOT analysis gives a snapshot view of the strengths and opportunities on which the company needs to capitalise to create a ‘distinguishing edge’. Also‚ it is useful to see the weaknesses and threats which can challenge the competitive position of the firm. Figure 2: SWOT analysis of the Virgin Group of Companies STRENGTHS Value of the global brand Reputation Network
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Scope – Situational Analysis I. Internal Analysis A. Overall objectives 1. Provide superior quality 2. Benefit from the part of the market that was focusing more on health-related benefits. B. Overall Strategy 1. Differentiation – offer a product that was different than the competitors C. Target Market 1. Health conscious individuals 2. People who wanted their mouthwash to fight bad breath but also taste good. 3. People who shop in convenient places
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