Ansoff Matrix of Virgin Groups‚ McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff‚ a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore‚ it pertains on the products
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1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ’Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
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1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ‘Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
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Virgin Australia Airline Report Report on external environment and management functions Taffy Ghozali‚ Hafizhah Chandra Executive Summary The purpose of this report is to examine Virgin Blue’s external environment followed by its impacts to the organization as well as how management functions could help overcome the external environment for the organization to compete properly in the domestic airline market. Virgin Australia is Australia’s second largest domestic airline‚ commenced in
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Cult of the Virgin in the Gothic Era: Was there another side to the Virgin’s image? In the Gothic era‚ when it was popular for artist to create images and symbols of the Virgin Mary‚ began the Cult of the Virgin. Many artists focused on the Virgin Mary with Christ as the main topic in their art work. Did all the creations made of the Virgin portray her as good? Could some of the artists want to give a negative interpretation of the Virgin that could have only been seen through the artist’s eye
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Virgin Group’s brand manual says "Our people come first." Virgin realizes the importance of employees in the success of the company. They develop loyalty from their own employees in order to build their reputation. Environmental and Organizational Strategic Issues Virgin Group finds new ways to lead the airline industry on environmental issues. The airline’s brand new fleet is one of the most fuel and carbon efficient fleets being operated in the world. The Virgin Group has also plan to
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Virgin Group: Finding New Avenues for Growth Virgin is a leading international investment group and one of the most respected and recognized brands in the world. It has been one of the fastest growing companies in the world since its inception. Conceived in 1970 by Sir Richard Branson as a music mail-in service‚ the company has gone to grow as one of the largest companies in UK. Today‚ Virgin group has more than 400 companies worldwide in 34 different countries and with global
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Levy‚ Karyne. "Virgin America Wants To Turn Boring Plane Flights Into Awesome Networking Sessions." Business Insider. Business Insider‚ Inc.‚ 12 Feb. 2014. Web. 12 Feb. 2014. . This article in Business Insider directly pertains to Virgin America‚ an airline company‚ who is trying something new with their passengers. Virgin America acknowledges that every time you are on a plane it is at best a very leisurely experience but many times air travel involves frustrating limitations for the passenger
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Executive summary Virgin Australia is a well known Industry Airline all through the world. In this report I will explain about an analysis of Virgin ’s present position and to focus the conduct of the industry regarding whether it is performing above or beneath desire. On the foundation of this analysis‚ suggestions are suggested to help the organization with answers for help to avoid failure if such circumstance was to happen. The report is structure as takes after: In the first area I will
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situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines‚ which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have been in bitter rivalry ever since Virgins inception
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