"Virgin Group" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
  • Powerful Essays

    Virgin Group

    • 5225 Words
    • 21 Pages

    REPORT ON VIRGIN GROUP . Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS. STUTI GARG. Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS.

    Premium Richard Branson Virgin Group

    • 5225 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Virgin Group

    • 813 Words
    • 4 Pages

    Which future for Virgin? Diversification is often seen as the last evolution for a company. However‚ there are ways and options to adapt your strategy after you diversify in order to make it more efficient to this new change. Virgin is‚ as we’ve seen in the previous parts‚ a well-diversified company. There are usually 4 paths a diversified company could use after it diversified‚ and we can use them to analyse the potential future of Virgin. 1 Broaden the diversification base Virgin’s

    Premium Virgin Group Richard Branson

    • 813 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The Virgin Group

    • 411 Words
    • 2 Pages

    Sam Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries‚ with fresh ideas and developments‚ thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business units

    Premium Virgin Group Strategic management Sociology

    • 411 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Virgin Group

    • 7848 Words
    • 32 Pages

    EDEXEL Level 4 Tutor: Louise Penketh Manchester College 22/4/2010 By Guitola Tiny Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost

    Premium Virgin Group

    • 7848 Words
    • 32 Pages
    Good Essays
  • Good Essays

    Employed by Virgin Group From its beginning as a start-up‚ the Virgin Group still utilizes the same strategic model‚ which entails devolving from its original values and culture. Markedly entrepreneurial‚ Virgin group has no headquarters even though it has overseen an extended period of considerable growth and persistent profitability. Uniquely‚ even though lacking a specific corporate structure‚ Branson‚ his advisers and senior executives are observed to establish a team capable of guiding Virgin Group’s

    Premium Management Management Organization

    • 1014 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    THE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an "endorsement brand that could not always offer real expertise to the businesses which it is associated". So the real question is "Can The Virgin Group be good/successful in every business it gets into?" "Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product

    Premium Virgin Group Richard Branson

    • 1430 Words
    • 6 Pages
    Satisfactory Essays
  • Better Essays

    supplies‚ distribution‚ and retail. Virgin Group Limited is one of the best-known conglomerations in the entire world. This British conglomeration is among the most varied and compelling companies on earth‚ and provides a dizzying array of products and services among its business units. From somewhat humble beginnings as a mail-order business‚ Branson and his partners gradually expanded the reach and scope of the Virgin Group’s business. Today‚ Virgin Group is a player in a wide variety of industries

    Premium Virgin Group Richard Branson

    • 2805 Words
    • 12 Pages
    Better Essays
  • Good Essays

    1        Virgin Group’s mission and values    The  Virgin  group  comprises  is  composed  by  over  200  companies  with  more  than  25‚000  employees  worldwide.  It  has  revenues of about 7 billion‚ and has become one of the world’s top 50 brands.  Although there is no official mission‚ we can infer that by the company statements throughout the years:    Be  the  shopper  victor‚  by  delivering  brand  values‚  which  are:  value  for  currency‚  superior  quality‚  dazzling  customer 

    Premium Virgin Group Richard Branson

    • 2968 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    Virgin Group

    • 3672 Words
    • 15 Pages

    Changes in the Virgin Group These assignments discuss the organisational changes that the Virgin Group has been during the last few years‚ and how they are adapting to the changes in the operating environment. This will be in the context of the employees’ perception of the changes‚ and how the Virgin Group can lower their resistance to change. This is a natural feeling from employees‚ when faced with uncertainty‚ and this needs to be managed. The assignment focuses on the Virgin Group airline operation

    Premium Virgin Group Management Richard Branson

    • 3672 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Background of VIRGIN In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world. VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN Money

    Premium Virgin Group Richard Branson

    • 1004 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Case Study of Virgin Group

    • 1944 Words
    • 8 Pages

    report closely examines the Virgin Group’s corporate strategy / rationale and identifies the relationships namely of strategic nature within the Virgin Empire. Virgin’s value adding qualities shall be discussed and the main issues faced by Virgin shall be identified and categorically solutions recommended respectively. Corporate Rationale The Virgin Group comprises of an assorted mix of businesses. It has its “finger in every pie”‚ so to speak. The Virgin has group diversified into 200 businesses

    Premium Richard Branson Virgin Group

    • 1944 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    The Virgin Group

    • 387 Words
    • 2 Pages

    1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units‚ which in turn adds value due to the effective‚ closely controlled and come up to that

    Premium Strategic management Virgin Group Marketing

    • 387 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Shelley Mantei vixendoll_13@hotmail.com Virgin: Branding Culture Subject: Virgin Group Ltd. Sir Richard Branson started with a student magazine and a mail order record company in 1971. His Virgin empire is now comprised of over 200 companies [Fig.3] and spans three continents. Not only is Virgin one of Britain ’s most respected brands‚ but it is also becoming an international superbrand. They are involved in planes‚ trains‚ finance‚ soft drinks‚ music‚ mobile phones‚ holidays‚ cars‚ wines

    Premium Virgin Group Richard Branson

    • 3370 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Study – Personality and Virgin Group Whatever the industry‚ a company will always consist of an association of two or more individuals working towards a certain global goal; the actions of each individual will contribute to the general welfare of his company and of others around him. So‚ for a manager‚ it is important to single out the individuals whose behaviours better fit those of the company‚ its objectives and the job positions they are to fulfill – much following the preparation principle

    Free Personality psychology Big Five personality traits Trait theory

    • 588 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Virgin

    • 2124 Words
    • 9 Pages

    289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included‚ in 2006‚ 63 businesses as diverse as airlines‚ health clubs‚ music stores and trains. The group included Virgin Galactic‚ which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder‚ Richard Branson‚ were highly bound up with those of the company. Branson’s taste for publicity has led him to

    Premium Virgin Group Richard Branson

    • 2124 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Analysis 11 Virgin Entertainment Group 11 Virgin Airlines 12 Conclusion 14 Introduction The underlying case study paper depicts the development‚ nature and profitability of different business units of the Virgin Group of Companies up to the year of 2004. The companies comprised‚ strongly differ in size‚ character and industry‚ all operating under the umbrella of a single brand „Virgin“ founded‚ owned and represented by the British Richard Branson. The brand „Virgin“ has been introduced

    Premium Virgin Group Richard Branson

    • 3733 Words
    • 15 Pages
    Powerful Essays
  • Best Essays

    Brand and Virgin Group

    • 2822 Words
    • 12 Pages

    1. Introduction Virgin Group is the use of Virgin as a brand name and a number of enterprises Group; it is one of the UK’s largest private companies that founded by famous British businessman Richard Branson. The Group business start with music business‚ now it develops includes tourism‚ aviation‚ and entertainment and so on. Richard Branson holds the control power over the brand Virgin‚ but its subordinate institutions are different and complicated. Each of the virgin group company is independent

    Premium Virgin Group Richard Branson Virgin Atlantic Airways

    • 2822 Words
    • 12 Pages
    Best Essays
  • Better Essays

    Virgin Group Strategy

    • 2263 Words
    • 8 Pages

    Introduction With the foundation of Virgin Records in 1970‚ the first step was taken towards what is today Virgin Group‚ which in 2007 comprised 215 companies under its structure‚ in businesses as diverse as space travel‚ mobile telephony and fitness centers. Ever since the start‚ the image and culture of the Virgin Group have been so tightly linked to the personal image and personality of its founder‚ the high-profile entrepreneur and multimillionaire Sir Richard Branson‚ that it is

    Premium Virgin Group Richard Branson Virgin Atlantic Airways

    • 2263 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Virgin Group’s brand manual says "Our people come first." Virgin realizes the importance of employees in the success of the company. They develop loyalty from their own employees in order to build their reputation. Environmental and Organizational Strategic Issues Virgin Group finds new ways to lead the airline industry on environmental issues. The airline’s brand new fleet is one of the most fuel and carbon efficient fleets being operated in the world. The Virgin Group has also plan to

    Premium Virgin Group Richard Branson

    • 680 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Virgin Group: Finding New Avenues for Growth Virgin is a leading international investment group and one of the most respected and recognized brands in the world. It has been one of the fastest growing companies in the world since its inception. Conceived in 1970 by Sir Richard Branson as a music mail-in service‚ the company has gone to grow as one of the largest companies in UK. Today‚ Virgin group has more than 400 companies worldwide in 34 different countries and with global

    Premium Virgin Group Richard Branson

    • 1851 Words
    • 8 Pages
    Powerful Essays