"Virgin Group" Essays and Research Papers

Virgin Group

Ansoff Matrix of Virgin Groups, McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff, a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore, it pertains on the products...

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Virgin America

VIRGIN AMERICA LANDS IN THE UNITED STATES Virgin Group is the corporate umbrella for a large network of almost 300 different companies offering varieties of services including but not limited to telecommunications (virgin mobile), cable TV (virgin media), financial services (virgin money), fitness (virgin active), and soft drinks (virgin drinks). The most famous of them all is the Virgin Atlantic. Virgin Group is owned by European business tycoon, Richard Branson. Virgin America debuted in...

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Virgin Mobile

There is nothing that will prevent Virgin from competing to an untapped market. • Threat of Substitutes – Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. • Degree of Rivalry – Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially, Virgin may have no great profits since...

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Virgin: The Global Entrepreneur

Demonstrate which value adding activities the Virgin HQ is performing and give examples of each of these. According to Goold et al (1994) there are four main types of activity by which a corporate parent can add value. Envisioning – The corporate parent can provide a clear overall vision or strategic intent for its business units. Coaching & Facilitating – The corporate parent can help business unit managers develop strategic capabilities. Providing Central services – A provider of capital...

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Virgin Mobile USA: Pricing for the Very First Time

Case Analysis: Virgin Mobile USA: Pricing for the Very First Time April 14, 2012 History As part of the Sprint prepaid brands, Virgin Mobile USA is a mobile phone service that offers Android-powered smartphones and pre-paid web access phone service. Virgin Mobile-branded phones are widely available in over 40,000 stores nationwide, including Target, Walmart, Best Buy and Radioshack. Virgin Mobile USA’s service is based on a non-contract basis, offering a freedom of service to their customers...

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Virgin Group

Which future for Virgin? Diversification is often seen as the last evolution for a company. However, there are ways and options to adapt your strategy after you diversify in order to make it more efficient to this new change. Virgin is, as we’ve seen in the previous parts, a well-diversified company. There are usually 4 paths a diversified company could use after it diversified, and we can use them to analyse the potential future of Virgin. 1 Broaden the diversification base Virgin’s...

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The Virgin Group

Sam Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries, with fresh ideas and developments, thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business units...

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Organizational Culture of Virgin Group

1. Describe the culture of Virgin group by seven dimension of organization culture. Organizational culture has been described as the shared values, principles, traditions, and ways of doing things that influence the way organizational members act. Actually, it can divided seven dimension of organizational culture which are attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, stability and innovation and risk taking, and now I will use these seven dimensions...

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Assignment 2 - Diversification Strategies

Running head: Contemporary Business- BUS 508 April 28, 2012 Assignment #2 Diversification Strategies “Virgin Group and Benetton Group” Gilbert Feliciano II Professor- Dr. Brian Collins Strayer University CONTEMPORARY BUSINESS- BUS 508 2 ABSTRACT The diversification literature has largely focused on the degree of applicability of firm resources to a new industry: A firm should diversify into more related industries since synergistic benefits decrease with the distance between...

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Richard Branson

English business tycoon, icon of many other fields, but he is mostly recognised as a founder of the Virgin Group. In his early life, Richard was dropped out of school due to dyslexia, so then he rather opened up a youth magazine firm called, ‘student’ as his first business at the age of 16 in 1966. By 1969, he changed his business to a mail-order record company, where he began to use the name, ‘Virgin’, then he continuously expanded his business to more than approximately 400 businesses since the 1980s...

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Fnac Case Study

the Coop retailing group) to raise more capital. 1960s and 1970s FNAC became a Public limited company on the Paris stock exchange in 1980 when 25 percent of the company was offered to the public. SGCC, however, maintained a 51 percent control of the company, which now employed more than 2,700 and was declaring turnover of FFr 2.2 billion. In 1981, FNAC opened a store in Brussels, Belgium under the management of Sodal, a joint-venture between FNAC (40 percent) and the GIB Group (60 percent). The...

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Ansoft Matrix

products became a hit with the consumers the gains that the organisation will obtain are really huge. An example is the Virgin Group of UK; the organisation is mainly associated with music and recording, but the company ventured into new products and new markets such as the Virgin Cola, Virgin Megastores, Virgin Airlines and Virgin Telecommunications. In the case of Virgin Group the company’s huge risk of entering these different products and markets have resulted to higher gains. ...

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Power, Responsibility and Accountability in Accounting

business’ power. Conversely, questionable accounting and irresponsible business decisions can have catastrophic consequences. Contrasting international examples will be discussed here. Richard Branson, a well known entrepreneur, created an empire (the Virgin Group) from an idea of a better priced and better product for the market. Lehman Brothers, a firm with a historically distinguished reputation, who took irresponsible risks in pursuing increased profits and increased market penetration, eventually brought...

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To What Extent Can Leadership Rescue a Struggling Business

Leadership is the action of leading a group of people or an organization; it is fundamentally what most employees crave as effective leaders are able to give direction, support and even sometimes advice to individuals or departments when they are struggling to perform. When looking at the impact that leadership can have on a struggling business, we need to define what we mean by effective. Is an effective leader someone who is able to motivate work forces into increasing their work rate and increasing...

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When Launching a New Product, It Is Better to Pursue a Brand Extension Strategy, Than to Develop a New Brand

image, Virgin demonstrates that it is not essential. There are now more than 30 extended brands of Virgin (Uncommon Practice, 2002). It has become one of the world’s top 50 brands. The most popular extended brands are Virgin Atlantic, Virgin Trains, Virgin Mobile and Virgin Megastore etc. Will Whitehorn (Uncommon Practice 2002) who is the Corporate Affairs Director of Virgin say that “research shows that it hasn’t damaged the brand at all in the eyes of the general public.” It is because Virgin brand...

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New Product Entry Strategies

Dark Temptation on the basis of a research study conducted in November 2007 by Unilever together with Datosclaros, a company that designs and develops market and public opinion studies. The study involved 3,571 women in 13 countries in the age group of 18-35 years. The aim was to test preferences and the relationship between women and chocolate. The teaser campaign highlighted the results of the survey, which implied that women found chocolate irresistible. During its Launch the model is priced...

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Research Theme for Buss4 2013

company. Other employee’s views and opinions are usually dismissed and the ultimate decision is made from the centralised management. This culture is usually incorporated into businesses with a primary leader and with strict management processes. Virgin Company is a business which is an example of incorporating power culture by being led by Sir Richard Branson, the founder of the company. Branson makes many corporate decisions of the company and deals with many of the crucial problems the business...

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Assesment of Virgin Group Corporate Strategy

ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY ‘CREATING VALUE IN THE MULTIBUSINESS COMPANY’. ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY ‘IN RELATION TO PARENTING STRATEGY, THEORY by GOOLD & FROM COMPETITIVE ADVANTAGE TO CORPORATE STRATEGY by M.PORTER’ ASSIGNMENT ; COURSE ; NAME ; STUDENT NUMBER ; DUE DATE ; 01 MBL 93D-U REFILOE MOKEBE 72542683 08 MAY 2012 MBL93D-U CORPORATE STRATEGIC MANAGEMENT Page ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY Contents 1. INTRODUCTION................

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Case Study - Personality and the Virgin Group

Case Study – Personality and Virgin Group Whatever the industry, a company will always consist of an association of two or more individuals working towards a certain global goal; the actions of each individual will contribute to the general welfare of his company and of others around him. So, for a manager, it is important to single out the individuals whose behaviours better fit those of the company, its objectives and the job positions they are to fulfill – much following the preparation principle...

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Virgin Megastore

Virgin mega stores in Egypt Introduction:- Virgin is a huge mega store which has a lot of branches around all over the world. Virgin Megastore is a global leader in retail entertainment with over 14 stores throughout the Middle East. Since its establishment in the UAE in 2001, Virgin Megastore set an unbounded target of expanding its Middle East Territories as well as its product selection lines to fulfill to growing trends that are eminent for the region. A one-stop shop for all your entertainment...

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Strategic Management - Virgin Group

Background of VIRGIN In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world. VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN Money...

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Virgin Group - Richard Branson

RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious, Richard Branson’s Virgin Group has experienced several problems. In the short-term, brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset, protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures...

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Organization Culture - Virgin Group

1. Describe the culture of Virgin group by seven dimensions of organization culture? Every company and organization whatever government or non-government are having their unique organization culture. So what is organization culture? ‘Organization culture has been described as the shared values, principles, traditions, and ways of doing things that influence the way organizational members act, and there are seven dimensions – attention to detail, outcome orientation, people orientation, team...

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Case Study of Virgin Group

report closely examines the Virgin Group’s corporate strategy / rationale and identifies the relationships namely of strategic nature within the Virgin Empire. Virgin’s value adding qualities shall be discussed and the main issues faced by Virgin shall be identified and categorically solutions recommended respectively. Corporate Rationale The Virgin Group comprises of an assorted mix of businesses. It has its “finger in every pie”, so to speak. The Virgin has group diversified into 200 businesses...

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Case Study the Virgin Group

THE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an "endorsement brand that could not always offer real expertise to the businesses which it is associated". So the real question is "Can The Virgin Group be good/successful in every business it gets into?" "Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product...

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Virgin Atlantic

Introduction The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline, which was founded almost 25 years ago; it is a leading player of Sir Richard Branson's Virgin Group, who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley, West Sussex, England, near London Gatwick Airport, they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between...

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Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

Assignment 4: Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Leadership and Organizational Behavior Bus 520 December 1, 2012 Introduction Sir Richard Branson is the chairman and founder of the Virgin Group. The Virgin Group is a multibillion-dollar global conglomerate that consists of approximately 200 companies in various countries. The company has approximately 50,000 employees and over $20 billion in sales annually (Hellriegel & Slocum, 2011). Sir Branson...

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Environmental Analysis of Virgin Galactic

Analysis of Virgin Galactic [pic] [pic] [pic] Outline Introduction……………………………………………………………………………………………………………………………….5 The marketing mix (7Ps)…………………………………………………………………………………………………………….5 PEST Analysis……………………………………………………………………………………………………………………………..7 SWOT Analysis…………………………………………………………………………………………………………………………..9 Porter`s 5 Forces……………………………………………………………………………………………………………………..10 References, Bibliography………………………………………………………………………………………………………….12 Introduction Virgin Galactic...

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The Sustainability Strategy of Virgin Group's Corporate

on a survey of the Virgin Group's sustainability report that summarize the Virgin companies’ sustainability strategy, evaluating the sustainability report based on the Global Reporting Initiative (GRI) principle, to comment performance indicators and making recommendations, which can improve the sustainability report. Virgin Group's Corporate responsibility and sustainable development report 2010 emphasizes the range of corporate responsibility and sustainability issues the Virgin companies face operating...

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Virgin Atlantic

Introduction Virgin Atlantic Airways (VAA) was set up in 1984 to provide a competitive alternative for business and leisure passengers on long-haul routes between the UK and major destinations. It was founded by Virgin group management and in few decades time it became prominent figure in UK airline business. It has grown steadily over past 25 years and now serves 30 destinations in US, Africa, Asia from Heathrow, Gatwick, Manchester and Glasgow (Palmer, 2012). Currently Virgin Atlantic is managed...

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Virgin Active Strategy

Virgin Active is one of the largest health club businesses in the world, with over 170 clubs and more than 900,000 members spread across the UK, Italy, Spain, Portugal and South Africa. Virgin Active is currently developing sites across Australia. The Virgin Active club located at 138 Bourke St, Melbourne officially opened in May 2009. Virgin Active opened its first Australian club in French’s Forest, Sydney in December 2008. Virgin Active offers convenient class times as well as fast classes...

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Virgin Mobile Case Analysis

Introduction 1.1 Purpose The purpose of this report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity, which was created after Virgin was able to successfully penetrate the U.K. cellular market. However, the company was not so successful with the...

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The Virgin Group

1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units, which in turn adds value due to the effective, closely controlled and come up to that...

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Virgin Holidays: Company Analysis

Introduction……………………………………………………………………………2 1.1. PESTLE Analysis of Virgin Holidays………………………………………….2 1.2. Five Forces Analysis…………………………………………………………….4 1.3. Critical Success Factor …………………………………………………………5 1.4. BCG matrix for Virgin Holidays……………………………………………….5 1.4.1. BCG Matrix for Virgin Holidays …………………………………………….5 PART B 2. What is Value Chain Framework? ……………………………….......................7 2.1. Supportive Activities……………………………………………………………..7 2.2. Ansoff Matrix of Virgin Holidays………………………………………………9 ...

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Current Situation of Virgin Atlantic Airways

situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines, which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have been in bitter rivalry ever since Virgins inception...

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Virgin

289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included, in 2006, 63 businesses as diverse as airlines, health clubs, music stores and trains. The group included Virgin Galactic, which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder, Richard Branson, were highly bound up with those of the company. Branson’s taste for publicity has led him to...

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Airline and Virgin Atlantic

Introduction The Virgin Group is one of the UK's largest private companies. Virgin's highest-profile business was Virgin Atlantic, which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore...

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Virgin brand analysis

Virgin background Virgin is an international investment group that operates in over 34 countries and that employs around 50,000 people in about 400 companies worldwide. Its product ranges from mobile services to travel, finance services, music and many many more. It was funded in 1970 by Sir Richard Branson who started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all...

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Virgin

 THE VIRGIN GROUP IN 2012 LEADERSHIP AND STRATEGIC CHANGE WALTER FEDERICO MINETTI Universidad de Ciencias Sociales y Empresariales ...

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Case Analysis for Virgin Mobile

Virgin mobile pricing Document Transcript VIRGIN MOBILE USA – ‘FIRST PRICE’ STRATEGY (An analysis of the Pricing Decision alternatives that Virgin has to undertake to create an alternate customer segment and monetize their buying power)VIRGIN XTRAS – OVERVIEWThe Virgin Mobile USA service involved content, features and entertainment, called “Virgin Xtras”.Collaboration with MTV networks as it was the most recognized youth brands in the country and unparalleled reach forthe under-30 market segment:...

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The Competitive Environment of Virgin Airlines

THE COMPETITIVE ENVIRONMENT OF VIRGIN ATLANTIC AIRWAYS Introduction             The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1982.  Flying up to 20 destinations in North America, Asia and Africa, it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia).  It competes with other local and international airlines including British Airways, the biggest and leading in UK.  In 2005, it posted $2.5B in sales and $40M net income...

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Virgin Group: Finding New Avenues for Growth

Virgin Group: Finding New Avenues for Growth Virgin is a leading international investment group and one of the most respected and recognized brands in the world. It has been one of the fastest growing companies in the world since its inception. Conceived in 1970 by Sir Richard Branson as a music mail-in service, the company has gone to grow as one of the largest companies in UK. Today, Virgin group has more than 400 companies worldwide in 34 different countries and with global...

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Marketing Strategies of Virgin Group: Swot Analysis

Virgin Group's brand manual says "Our people come first." Virgin realizes the importance of employees in the success of the company. They develop loyalty from their own employees in order to build their reputation. Environmental and Organizational Strategic Issues Virgin Group finds new ways to lead the airline industry on environmental issues. The airline's brand new fleet is one of the most fuel and carbon efficient fleets being operated in the world. The Virgin Group has also plan to...

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Virgin Group

Virgin Group Management System Virgin Group is a British multinational branded venture capital conglomerate company founded by business tycoon Richard Branson. Its core business areas are travel, entertainment and lifestyle and it consists of more than 400 companies worldwide. I am interested in entrepreneurship and I would like to disassemble the basic rules of Virgin Group management system. Analyze how the managers work and how do they keep profitable such a big company, and regulate all processes...

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Virgin Group

Changes in the Virgin Group These assignments discuss the organisational changes that the Virgin Group has been during the last few years, and how they are adapting to the changes in the operating environment. This will be in the context of the employees’ perception of the changes, and how the Virgin Group can lower their resistance to change. This is a natural feeling from employees, when faced with uncertainty, and this needs to be managed. The assignment focuses on the Virgin Group airline operation...

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Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study By: Katrina Robinson Bus520 Leadership and Organizational Dr. Leonardo Serrano Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Outline the Leadership Style of Branson and its effectiveness to the U.S today Richard Branson and Effective Leadership Incorporation of Branson’s Leadership at School or Work. The Leadership Style of Branson and its effectiveness...

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The Roles and Resposibilies of the Line Mangers in Virgin Atlantic's Human Resource Management

| | Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major | |cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport, it operates long haul services to thirty | |destinations world-wide...

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Sir Richard Branson, Chairman, Virgin Group, Ltd.

 Sir Richard Branson, Chairman, Virgin Group, Ltd. Betty Michelle McCline Strayer University Assignment #4 Submitted in Partial Fulfillment of the Requirements for the Course BUS 520 Leadership and Organizational Behavior Dr. Jacob Ogunlade Winter 2013 Contents Certificate of Authorship I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work...

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Virgin Trains Swot

History of Virgin Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation of British Rail, the franchise will last until April 2012. Along with the Cross Country line, Virgin also won the West Coast franchise and took control on the 9th of March 1997, this franchise will end in March 2012. The West Coast line was the last but one of the franchises to be handed over to the private sector, all of which had been completed in less...

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A Case Study of Virgin Airlines

A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their...

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A Case Study on Strategy Implementation of Virgin Group

implementation of Virgin Group by V S Rama Rao on January 18, 2009 Grabbing and successful: Richard Branson, entrepreneurial owner and founder of Britain’s untraditional Virgin Group, has fused two dissimilar lines of work – show business and commerce – into a single, extremely profitable enterprise. Virgin Group comprises more than 100 companies in 15 countries. It includes Virgin Atlantic, a 12 plane long distance carrier, the Virgin Retail Group outlets that sell CDs, videos and games; Virgin Communications...

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Richard Branson and the Virgin Group of Companies in 2007

headmaster of Stowe, a private boarding school Branson dropped out at 17. His success started by publishing a magazine called Student, then he moved on to mail order records. This is where the Virgin Group started. Richard Branson has developed his brand in a large variety of markets. The over-familiarity of the Virgin brand has caused the consumers to not take the brand in a serious manner. One might argue that he stretched his brand too thin. This lack of focus and over-diversification could result in...

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Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

and wants them to have a good rapport with him. He considers that employees come first and customers come second. He also shows open an honest communication since he takes the time to talk to employees and customers when he is on the road to visit Virgin businesses. Sir Richard likes to listen to all employees that want to talk to him, makes an effort read all emails from them, and ‘addressed them by answering personally’. This is one of the core components of a transformational leader, since he...

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Leadership Management of the Virgin Group

gratefully and lovingly remembered. Summary Virgin Atlantic is the second largest long haul airline in the UK and the third largest European carrier over the North Atlantic (Virgin Atlantic, 2011) founded by Richard Branson in 1984. Lot of lessons can be learnt by studying the management and leadership skills of Virgin Atlantic. The specific business model of the organisation with uncommon practices of traditional business doctrine had made Virgin Atlantic to soar within a short time. The transformational...

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Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Strayer University BUS 520 – Leadership and Organizational Behavior Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11 Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11. Sir Richard Branson exercises an unconventional Leadership style. His style incorporates a variety of the components of the leadership models presented by Hellriegel...

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Virgin Brand Extension Strategies

SUPERBRANDS ANNUAL 2011 SuperbrandsDigital.com virgin.com VIRGIN Virgin Holidays achieved unprecedented success in 2010 with a record 13 trophies at the British Travel Awards including the Gold Award for Large Holiday Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index. Virgin is known for applying its brand values across many sectors, making it arguably one of...

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Virgin Group

EDEXEL Level 4 Tutor: Louise Penketh Manchester College 22/4/2010 By Guitola Tiny Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost...

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Virgin Mobile Company Analysis

Virgin Mobile Company Analysis Critically analyse and evaluate the macro environment in which Virgin Mobile (VM) operates. What do you believe to be the key drivers affecting the mobile segment in the UK? Virgin Mobile is part of Virgin Group Limited, a venture capital conglomerate founded by British business tycoon Sir Richard Branson. Virgin Mobile was the first Mobile Virtual Network Operator which launched in United Kingdom in 1999 as a joint venture between T-Mobile and Virgin Group. This means...

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Virgin Group

REPORT ON VIRGIN GROUP . Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS. STUTI GARG. Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS. ...

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Term Paper

Virgin Cola Term Paper Chapter One 1.0 Introduction 1.1 Background of the Study Global Beverage Company Limited (GBCL) is the one of the stabilized beverage company in Bangladesh. They provide soft drinks with a brand name “Virgin” which an exclusive franchise agreement with Virgin Enterprise Limited of United Kingdom. GBCL started their business in Bangladesh December in 1999. Gazipur is our only production zone and main office at Mirpur, Dhaka. GBCL produced soft drinks with different flavors...

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