[Case Write-Up #5‚ 2011-11-14] Case 6. Atlantic Computer Group 11 2010123281 Lim‚ Min A 2010123380 Lee‚ Yoon Ji 2010101026 Na‚ Hyeon Jung 2010123031 Park‚ Jae Eon Ⅰ. Executive Summary At the present‚ with the growth of the Internet‚ the basic server market is growing rapidly and the Atlantic computer‚ which is aimed at producing the high performance server‚ is ready to sell the basic server. It launches the Tronn loaded with PESA. PESA‚ the software increases the speed of file sharing
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Virgin Atlantic Airways – Company Overview General Information Since it was founded in 1984‚ Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport‚ it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai. Virgin Atlantic has enjoyed huge popularity‚ winning top business‚ consumer and trade awards from around the world. The airline
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Free Speech‚ Spamming and Censorship Spamming Censorship The practice of indiscriminately broadcasting messages over the Internet Electronic Mailbox Protection Act requires those sending spam to indicate the name of the sender prominently and include valid routing information. Comprises 25% to 50% of all emails Done via credit – debit cards details ‚ telephone calls ‚ emails ‚ SMS Solutions :Junk Mail filters ‚ Automatic Junk mail deleters ‚ URL blockers‚ Anti Spam legislation
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Table of contents Introduction: 3 Competitive strategy of Virgin Atlantics: 3 Advantages: 6 Limitations: 8 Recommendations: 10 Constant analysis: 10 Hybrid strategy: 10 Competitive prices: 11 Value added services: 11 Conclusion: 12 Introduction: Today‚ competition in international markets has become severe and in order to sustain relevant position‚ organizations need to assume competitive strategies so that they can gain competitive advantages. (Rao‚ pp.185‚ 2011) The dynamic condition
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1) Executive Summary This report aims to evaluate the current strategic directions followed by Virgin Atlantic. Initially we discuss the organisation’s mission statement and identify how the vision of the company is reflected though the strategic objectives. It is established at CSR plays an important role one Virgin Atlantic as it is seen to have principles and high standards on acceptable behaviour‚ BBC News (2009). External factors are evaluated using
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Case Analysis - Atlantic Computer – A bundle of pricing options Introduction – Atlantic computer is the largest player in the hi-tech IT hardware industry and a major player in the server market. Based on the fast growth of the internet and with it the proliferation of corporate websites and file sharing systems‚ huge demand is predicted in the basic server segment market over the next few years. In order to make the most of this opportunity‚ Atlantic has come put with a new product called Tronn
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Atlantic Computers As Jason Jowers‚ product manager at Atlantic Computers‚ I am responsible for developing the pricing strategy of the new Atlantic Bundle. Atlantic Computers is a large manufacturer of servers and other high tech products. In our server industry‚ there are two main market segments and until now our company has only focused on one. The largest market segment is devoted to the high performance servers that traditionally are meant to run complex application such as scientific
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Case Analysis: Virgin Mobile USA: Pricing for the Very First Time April 14‚ 2012 History As part of the Sprint prepaid brands‚ Virgin Mobile USA is a mobile phone service that offers Android-powered smartphones and pre-paid web access phone service. Virgin Mobile-branded phones are widely available in over 40‚000 stores nationwide‚ including Target‚ Walmart‚ Best Buy and Radioshack. Virgin Mobile USA’s service is based on a non-contract basis‚ offering a freedom of service to their customers
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289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included‚ in 2006‚ 63 businesses as diverse as airlines‚ health clubs‚ music stores and trains. The group included Virgin Galactic‚ which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder‚ Richard Branson‚ were highly bound up with those of the company. Branson’s taste for publicity has led him to
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1 Executive summary "Virgin" is currently the third most recognized brand in Britain and it is commonly associated with the identity of its founder Richard Branson. Branson is not your typical corporate businessman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin’s best known operations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores)‚ but they are also involved
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