Business China’s Foreign Investment Analysis Case Study of Geely Acquired Volvo Zhang Huihui Business Administration Bachelor’s Thesis Degree Programme International Business April 2012 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme‚ option Degree Programme in International Business Author(s) Zhang Huihui Title of study China’s Foreign Direct Investment Analysis Case Study of Geely’s acquisition of Volvo Car Type of project Date Pages Thesis
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VOLVO paper research The Volvo Group’s vision is to become the world leader in sustainable transport solutions by: Creating value for customers in selected segments Pioneering products and services for the transport and infrastructure industries Driving quality‚ safety and environmental care Working with energy‚ passion and respect for the individual Business areas Volvo Penta: engines and drive systems for leisure and commercial boats and industrial applications Buses: city and intercity
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HISTORY Volvo Car Corporation is a Swedish automobile manufacturer‚ owned by the Chinese Zhejiang Geely Holding Group. Volvo Car Corporation was founded in 1927‚ in Gothenburg‚ Sweden. Volvo was originally formed as a subsidiary company to the ball bearing makers SKP. When Volvo AB was introduced on the Swedish stock exchange in 1935‚ SKF sold most of the shares in the company. Volvo Cars was owned by AB Volvo until 1999‚ when it was acquired by the Ford Motor Company as part of its Premier Automotive
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for safety with such innovations as pedestrian airbags and traffic start-stop while accounting for the future with next-generation technologies like road-trains & car-to-car communications. Judge how VCC (Volvo Car Corp.) integrated the Cloud Infrastructure into its networks Volvo Car Corporation (VCC) integrated the Cloud Computing Infrastructure into its networks. VCC entered into a technological partnership with another reputed company‚ Ericsson‚ which specializes in‚ inter-alia‚ third-party
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1. Which design elements of the Volvo YCC are most valuable to female consumers? In 2002‚ an all-female team of project managers and automobile designers was assembled to design the Volvo Your Concept Car (YCC) with female needs. Thus‚ the car has various elements that are very valuable to female consumers‚ including smart storage solution‚ easy to get in and out‚ good visibility‚ personalization‚ easy to park. First‚ smart storage concern more about than where to put the handbag. It is about
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Slide 1: Background. • One of the main causes of the rapid‚ profound and generalized changes that state has experienced in the last three decades is the closer and organic relationship between scientific development‚ technological improvements and their application in the production‚ distribution and consumption of goods and services Slide 2: Background (contd.) • In the state’s economy there is a globalization of markets‚ characterized by an increasing competition which leads to look for new
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Volvo Trucks (A): Penetrating the U.S. Market Executive Summary The strategic problem is that Volvo is not creating superior value (Appendix 1) for its customers in the US market by utilizing its existence from early 70’s and thus has the poor market share of 11% relative to the top 3 competitors within the industry. The strategic opportunity is to increase the market share from 11.6% to 20% by 2001 by creating a product differentiation advantage. Through the acquisition of a technologically
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1) Why had Volvo lost its way in the years leading up to the takeover? Volvo started to manufacture and export cars to foreign countries since the mid-1950s. The company set up plants in Torslanda‚ Sweden‚ in 1964‚ followed by plants in Belgium and the Netherlands. Before Volvo was sold to Ford Motor Company in 1999‚ they had a joint-venture partnership with Pininfarina SpA of Italy. (Volvo Car: 2007 company profile edition 2‚ 2007‚ pp. 9-11) Volvo is a premium brand; with market shares of 1.5%
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Behaviour Individual Assignment: 1 Case Study: Volvo YCC Submitted by: Akshay Sareen: GAPR11MM148 1. As cited in the case‚ female customers of Volvo’s YCC want performance‚ prestige and style from their automobiles. Additionally‚ they want more of the following to be incorporated in its design - smart storage solutions‚ easy embarkation/ disembarkation‚ good visibility‚ personalization‚ minimal maintenance and easy manoeuvrability for parking. 2. The case cites an adage which states that
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The Design Elements of the Volvo YCC Which Are Most Valuable to Female Consumers The Volvo research team determined that women customers in the premium segment want everything that men want in terms of performance‚ prestige and style. But they want more as well: 1. Smart Storage Solution Improved storage involved moving the gear lever and handbrake. The center console now has a shallow compartment for keys‚ mobile phones and so forth‚ with a sliding back compartment capable of storing
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