INTRODUCTION INDUSTRY PROFILE: Alcohol Industry In India Indian Liquor Industry with estimated market value of INR 340 billion is growing at 12-15% over the last two years. The industry is estimated to have sold 115 million cases of IMFL last year. The sector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodka is expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization
Premium Vijay Mallya United Breweries Group States and territories of India
Kingfisher Airlines’s Wings Clipped- Is India’s Premier Airline headed for BANKRUPTCY? DECLARTION I hereby certify that the work which is being presented in the dissertation entitled‚ “ KINGFISHER AIRLINES CLIPPED-IS INDIA’S PREMIUM AIRLINES HEADEAD FOR BANKRUPCY” is the partial fulfillment of the requirement for the award degree of BACELOR IN BUSINESS ADMINISTRATION‚ at AMITY BUSINESS SCHOOL‚ LUCKNOW. Is a authentic record of my own work carried out under the supervision of faculty Dr.sarveshwar
Premium Airline Malaysia Airlines Low-cost carrier
brand and has also launchedKingfisher Airlines‚ an airline service in India‚ with international flights operating recently. United Breweries is India’s largest producer of beer with a market share of around 48% by volume.[2] The company chairman is Vijay Mallya who had been a member of the Indian Parliament. United Breweries now has greater than a 40% share of the Indian brewing market with 79 distilleries and bottling units across the world. Recently UB financed a takeover of the spirits business
Premium Vijay Mallya United Breweries Group Kingfisher Airlines
presence in India History of United Spirits 1857 - Mr. Thomas Leishman formed United Breweries Ltd. 1947 - Mr. Vittal Mallya became the first Chairman of Indian Origin. 1974 - International beer exports began to Aden and Middle East. 1983 - Dr. Vijay Mallya became the Chairman of the UB group. History of United Spirits o 2006 : United Spirits acquired of Bouvet Ladubay SAS‚ a Company in France engaged in manufacture of wines. This acquisition has been made by Asian Opportunities and Investments
Premium Vijay Mallya United Breweries Group Kingfisher Airlines
CORPORATE LEADERS LAXMI NARAYAN MITTAL BRIEF HISTORY OF L N MITTAL Lakshmi Narayan MiTTAL born 15 June 1950 is a London-based London based Indian billionaire industrialist Born in Sadulpur village‚ in the Churu district of Rajasthan‚ India‚ and resides in Kensington‚ London. His father started a steel Mill in Hardoi‚ Uttar Pradesh‚ and nearly 80% of the Mill’s production used to be sold through the firm owned by Lala Gulab Chand. They eventually moved to Calcutta where his father‚ Mohan
Premium Vijay Mallya United Breweries Group Dhirubhai Ambani
INTRODUCTION: A management system describes the organization and the set of significant interacting institutions and forces in the organization ’s complex and rapidly changing environment that affect its ability to serve its customers. A business firm must continuously monitor and adapt to the environment if it is to survive and prosper. Disturbances in the environment may spell profound threats or new opportunities for the firm. The successful firm will identify‚ appraise‚ and respond to the
Premium United Breweries Group Vijay Mallya Kingfisher Airlines
CONSUMER BUYING BEHAVIOUR TOWARDS KINGFISHER BEER 1 INTRODUCTION OF BEER “Beer is an alcoholic beverage produce by the fermentation of malted barely. Although the preparation of fermented beverages has been practiced in India since early times‚ the art of brewing of Europeans”. There were 26 beer breweries in across India when the government called the game over in the early 70’s by freezing the industries production capacity. Nobody was permitted to either expand existing units or build
Premium Beer United Breweries Group Brewing
THE ROLE OF COMMUNICATION AND LOYALTY MARKETING‚ IMPACTING ALCOHOL CONSUMPTION IN INDIA A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (International Business) In the University of East London 29th August‚ 2012 Abstract In this research I have chosen to identify the impact of communication and loyalty marketing in the Indian liquor industry
Premium Alcoholic beverage Qualitative research Brand
NEW PRODUCT LAUNCH: UB GROUP – SOFT DRINK “MIST” COMPANY OVERVIEW United Breweries Limited (UBL) - has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration‚ The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The flagship brand‚ Kingfisher is now sold in over 52 countries worldwide having received many accolades for its quality. MACRO-ENVIRONMENTAL ANALYSIS
Premium Alcoholic beverage Marketing United Breweries Group
Kingfisher Debt Crisis Abstract: Kingfisher Airlines‚ which redefined air travel in India‚ hit financial turbulence in late 2011 due to mounting debt and a shortfall in expected revenue. Despite restructuring the debt with the help of creditors‚ the airline found it difficult to extricate itself out of its troubles. The case tracks the transformation in the Indian aviation sector as well as the ups and downs of Kingfisher Airlines. It provides information on the complex debt restructuring exercise
Premium Kingfisher Airlines Airline United Breweries Group