1. Introduction 1.1 Problem statement On which target groups should Ford focus with the selling of their new Ford Ka on the French small car market‚ to obtain a third of Renault’s market share within three years? 1.2 Market definition The market in which Ford Ka will operate‚ is the small car market in France. By small car market we mean category A & B‚ cars that are less than 390 cm long. Other cars are excluded‚ because the lack of information about this cars. 2. Internal analysis 2.1
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首先，介绍背景我们了解一下中国的经济，奥巴马政府和他妻子手很嫩China has 1.4 billion people.what does that mean.it means‚whoever chinese people give him one dollor‚he is a billionaire.can you just imagine how many opportunies you have in this dream land.2012.china gdp is 51932 billion Li Ka-shing was born on July 29 to a scholarly family in the ancient city of Chaozhou in eastern Guangdong Province‚ China. His father Li Yunjing was a primary school principal When Japanese troops invaded Chaozhou in 1939‚ factories were closed and schools
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Best segment is freedom lovers. The Ford Ka was scheduled for launch at the Paris Motor Show in October 1996. But Brand Manager‚ Gilles Moynier‚ needed to decide on the target market for the new product. The car industry was traditionally segmented into size tiers‚ but Europe’s market for small cars was changing rapidly and even alternative segmentations did not reveal a clear target for the Ka. This case introduces students to the fundamental marketing problem of market segmentation and target
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worse and worse by jumping on tramps playing basketball and locrosse I finally decided to go to the doctor because at this point It hurt so much every time stood up. I was told I had a pars fracture‚ this meant that my L5 vertebrae in my back was fractured. There are levels to the severity of a pars fracture‚ meaning it can fracture all the way through your l5 and it can happen to the right or
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Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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* 1. Indian Television Market The News & Entertainment market with its current status & advertising trends. * 2. The Indian Television Market The market size of Television industry is around 20‚000 crores; out of which: 8‚000 crores is Advertisement market. 12‚000 crores is encrypted/pay channels. *Source: Price Waterhouse Cooper (PWC) report-2008. * 3. Television Viewership Data * The total viewership in Indian TV market is 112 million; out of which: Cable & Satellite viewership=
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Resume | Sachin S. Chaware Flat no 503‚ D-4‚ Shiv Sagar Society‚ Phase II ‚ Mailbag Sinhagad road‚ Pune - 411 051 Sachin.chaware2803@gmail.com Sachin2803@yahoo.com Cell no 9527005469/8888302489 ____________________________________________________________ _________ I‚ Sachin Sudhakar Chaware‚ presently work as an On Roll in site acquisition & Laisioning activities with Towervision India Pvt. Ltd.‚ Pune. I have put in a total of about 10.5 years of services. In the field of site
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buyers. The highly successful Twingo might have been an influencing source in the development. The fact remains that the car was developed without a target customer in mind. That might be the reason why‚ despite its innovative styling attributes‚ Ford Ka could not alter consumer perceptions of what a small car can offer to the extent the Renault Twingo did. Cost
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contributed towards the development of the language. The Urdu-Hindi controversy started with the fall of the Mughal Empire. This is because the Hindus felt that Urdu was a language of the invaders as many Turkish‚ Arabic and Persian words had been added to it. Therefore‚ the Hindus demanded a separate language which could rightly identify them and be nearer to their religion. Rahman (1996) says that according to the linguists‚ Urdu and Hindi are ‘two styles of the same language’ as their basic vocabulary
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1. What is your opinion of Ford’s strategy (up to and including the development of the Ka) in the small car market in France? i) Ford made its presence in small segment car (less than 390 cms) with its Ford Fiesta model which was one of the top 5 selling cars in small segment in France and top 3 in Europe. ii) With market getting highly segment and competitors’ move to come up with models as per requirement of highly fragment segment made Ford to decide to come up with new model to target
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