Q1. Explain the duties of PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through
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Public Relations What is public relations? There seems to be many different answers to that question. Merriam-Webster ’s online dictionary defines public as "of‚ relating to‚ or affecting all the people or the whole area of a nation or state." It defines relations as "the state of being mutually or reciprocally interested" (Merriam-Webster‚ 2005). These two definitions indicate that public relations affect all the people of a nation or state that are mutually interested. This paper will provide
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Ethics in the field of Public Relations Public Relations (PR) is a growing field today. Many people view the profession as unethical‚ because its goal is to influence public opinion. Just a few unethical people can tarnish an image of a whole field. One of the first people to use PR techniques was P. T. Barnum. For example‚ he created a birth certificate for a woman who was claiming to have been George Washington ’s personal nurse. This would have made the woman over 160 years old. People like P
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The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company‚ and societal functions of PR interests ’ activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that
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A STUDY OF INTERPERSONAL RELATIONS OF TEACHERS IN RELATION TO THEIR TEACHING SUBJECTS V. Mercy Jyothi Assistant Professor Dept of Education & HRD Dravidian University Kuppam 517 425. AP. INTRODUCTION: School is an institution created by society for the transmission of culture and intellectual heritage to the oncoming generations and it is entrusted with the responsibility of “shaping the kind person” (Rubin 1973) needed for the maintenance and progress of the society. Therefore it
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fundamental to the public relations process? Give examples of different research techniques which may be applied to obtain a variety of information in public relations planning. Research is a fundamental part of the public relations process‚ and can be undertaken at any or all stages of the public relations process depending on the questions asked and the answers to be obtained (Johnston and Zawawi‚ 2004). It has been indicated by James Grunig in Macnamara’s Research in Public Relations: A review of the
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Human relations cover a multitude of interpersonal interaction. Human Relations can be seen in education through group development and the resulting interpersonal interaction. The Thread That Runs So True and Stand and Deliver‚ are both good illustrations of this development and interaction. The teachers and/or students are interacting with the administration‚ peers‚ and parents in both of these stories. The ability to effectively communicate is the most important aspect of human relations. Without
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Wolfe Comm 201 22 April 2012 Does public relations in sports do more harm than good? Professional and collegiate athletics have been becoming more and more popular every year. The problem is‚ it is not just the athletic aspect of the games that audiences are interested anymore. Every day people look for new gossip and/or scandals in the sports world‚ and unfortunately other people are giving them exactly what they want. The Public Relations industry was originally supposed to be used for
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Public Relations of Starbucks name CGD318: Public Relations Practices & Promotional Writing (BCJ1402A) Instructor: Date submitted Public Relations of Starbucks Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely
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RELATION IN THE ASPERN PAPERS In actual life‚ Henry James was said to be a solitary man‚ even though he had many friends. He was reserved and kept distance from people‚ which must be the reason why the theme of “relation” is so present in James’ work. When it comes to defining “relation” one can say that it nearly always involves a connection between two people (or groups of people)‚ two things‚ two concepts‚ etc. “Relation” could easily be the one single most important theme of The Aspern
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