"Video Game Console" Essays and Research Papers

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Sega Enterprises, Ltd. V. Accolade, Inc.

compatibility between video games. Accolade copied a Sega video game to obtain compatibility with the Sega Genesis game system. Accolade decompiled the machine readable object code from a Sega game in order to achieve compatibility with the Sega system for games that it wished to independently create and market. Accolade then created a manual containing only the functional specifications of this decompiled code and not any of Sega's actual code. Accolade next created its own games for the Sega Genesis...

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Reasons to buy a Wii U

Playstations and other portable consoles. There are many pros to the new tablet-like device that Nintendo has recently developed, such as backwards compatibility, support for 3rd party games, online multiplayer, and a new style of gaming where only the player holding the Wii U can see a certain screen. The initial reaction of people who purchased a Wii U was confusion when seeing how simple it was, but then while playing the games, saw it had a feature that is new to the video game market. The player holding...

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Case Study

What are the key success factors in the video gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they different? To turn around the sales of PS3, Sony should upgrade and go more details of interesting games, spotty support for PS2 games and uninspiring online capabilities to...

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Product Lifecycle of the Nintendo Wii

shows that Nintendo has redefined what was traditionally thought to be the video game console life cycle with the Wii as it can be seen as an industry standard and shows no signs of decline. This means that the Wii can plausible be seen as the dominant design in this market as “a single basic architecture that becomes the accepted market standard” (Anderson & Tushman (1991)). The key behind the success of this console seems to be its affordability and Nintendo’s concept of “play, not graphics”...

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Promotional Strategies

examples of promotion and explain some points. The rest is really up to you. For simplicity sake all of my promotional examples are taken from the gaming software aspect of the Information Technology field. More specifically the games programmed for gaming consoles such as the Playstation and GameCube. To start things off we'll discuss the media aspect of promotion. But just what makes a promotion successful? And how many types of promotions are out there? The Handbook Of Market Segmentation...

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360 vs. Ps3

head for the electronics section. Then picture standing and staring at a multitude of options for gaming consoles like the Xbox 360 and the Playstation 3. The consoles have varying prices and tags that list all kinds of specifications that might as well be in Greek. “Which one to pick?” one asks themself. While the PlayStation 3 has more advanced technology, the Xbox 360 is a better gaming console. There are different models with different prices. For the sake of argument, this paper will compare the...

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Marketing Management

Playstation 4 (PS4) will be the the second eight-generation console to be officially confirmed. The first was Nintendo’s Wii U. It will also be the fourth game console in Sony’s Playstation series. 1.3 PlayStation 4 will be the first in the Sony series to feature compatibility with the x86-64 instruction set, which is a widely used platform common in many modern PCs. The idea is to make video game development easier on the next-generation console, attracting a broader range of developers large and small...

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Playstation 3 vs. Xbox 360

Play station vs. Xbox/Xbox 360 The differences between play station 3 and Xbox 360 gamer consoles which ones is better for you. Video game consoles have been in production since the early 1970’s, yet they were not very popular until Nintendo released the NES in the mid 1980’s. Among Nintendo stand many other popular video game producers, but two names stand taller than any other.   Microsoft and Sony have been in a battle with each other more or less to produce the best electronic gaming...

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Sony Playstation 3 Case

further customers require games which are easy to play because they have a low degree of comfort with new technologies. Furthermore some of them don’t want to invest a significant amount of their time to learn and play these games because of their busy lives. * Supply simpler games irrespective of age, gender or gaming experience. This could lead Sony to two advantages: 1. Larger number of potential customers 2. Lower production costs for the simpler games higher margins * Supply...

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Video Games Market

system. At the time when Nintendo earned money on its 8-bit systems and wasnt going to reduce sales of 8-bit games by introducing new console, Sega ,who had experience from its arcade games, decide to create a new more advanced product. At last Nintendo also decided to introduce a 16-bit system but to that time it was useless. At first it was incompatible with Nintendo’s high amount of 8-bit games. And also it was made too late. Gamers already had Sega’s systems; they liked it and have no need to buy...

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