PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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1. INTRODUCTION TO THE STUDY 1.1. ADVERTISING INDUSTRY Advertising is a form of communication used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company
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Information Systems areers in Accounting A Career in Information Systems Have you ever heard the sayings “knowledge is power” or “information is money”? When people talk about accounting‚ what they are really talking about is information. The information used by businesses‚ as well as the technology that supports that information‚ represents some of the most valuable assets for organizations around the world. Very often‚ the success of a business depends on effective creation‚ management‚ and
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A R T I C L E 18 Freedom of religion and belief Human Rights and Equal Opportunity Commission ã Commonwealth of Australia 1998. This work is copyright. Apart from any use as permitted under the Copyright Act 1968‚ no part may be reproduced by any process without prior written permission from the Human Rights and Equal Opportunity Commission. Requests and inquiries concerning reproduction and rights should be addressed to the Executive Director‚ Human Rights and Equal Opportunity Commission
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Unit I LESSON 1 Concept of Corporate Strategy LESSON OUTLINE Introduction What is strategy? Why corporate strategy? Levels of strategy Crafting a strategy An ongoing process Summary Self assessment questions Activities References LEARNING OBJECTIVES After reading this lesson you should be able to Define and understand the concept of corporate strategy Identify the different levels of corporate strategy Examine the reasons for developing strategies See corporate
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Designed to Lead 2009 Annual Report Contents A.G. Lafley Letter to Shareholders Bob McDonald Letter to Shareholders Touching Lives P&G Brands — Designed to Be Leaders Billion- and Half-Billion Dollar Brands Improving Life P&G Leaders — Built from Within Corporate Officers Board of Directors P&G at a Glance Financial Contents Shareholder Information 11-Year Financial Summary 1 5 8 10 12 16 18 24 25 26 27 72 73 Financial Highlights FINANCIAL SUMMARY (UNAUDITED) Amounts in millions‚ except
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Drug Testing – An Introduction Despite recent and strong empirical evidence proving employment-based drug screenings do not increase productivity – and in many cases may even adversely affect productivity – more and more employers continue to require a clean drug screening for consideration of employment. If you are applying for a job‚ the chances are good that you will need to take a drug test. While a few industries are still considered “safe” from drug testing (namely‚ restaurant and hospitality)
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Caso: BAYER AG CHILDREN´S ASPIRIN Integrantes silvia gutiérrez díaz ……...………………………………………...…………………….. A00259818 rodrigo garcía pérez ……..………….………………………….................................... A01060397 carlos axel costal domínguez …………………………………................................... A00664351 franz vidar romero gómez .…..………………………………..................................... A01061184 jorge h. viIlegas garcía ……….…………………………………....................
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SYSTEM IMPROVEMENT THROUGH LOGISTICS MANAGEMENT Title Page Warehousing System Improvement through Logistics Management A project study Presented to the Faculty of the College of Engineering and Technical Department Manuel S. Enverga University Foundation In partial fulfillment of the Requirements for the Degree of Bachelor of Science in Industrial Engineering Arvin Jay L. Arnigo Joy P. Carandang Earl Jasmie D. Abang Kenneth Jay G. Destreza March‚ 2013 2 SYTEM IMPROVEMENT
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Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Vaishnani Haresh B.‚ 2011‚ Effects of Sales Promotions on Consumer Preferences and Brand Equity Perception: with specific reference to FMCG Products‚ thesis PhD‚ Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/63 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study‚ without prior permission or charge. This
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