dy Managerial Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4‚ 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we
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solution is developed for a partially-penetrating vertical rectangular parallelepiped well screen in a confined aquifer by solving the three-dimensional transient ground water flow differential equation in x-y-z Cartesian coordinates system for drawdown by taking into account the three principal hydraulic conductivities (K _x‚ K _y‚ and K _z) along the x-y-z coordinate directions. The fully penetrating screen case becomes equivalent to the single vertical fracture case of Gringarten and Ramey (1973).
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......................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis ............................................................................................................................ 5
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09 Pepsi & Coke 08 Fall In May‚ 1886‚ Coca Cola was introduced by John Pemberton a pharmacist from Atlanta‚ Georgia. John Pemberton started brewing his coca cola formula in a three legged brass kettle in his backyard. Pharmacists Caleb Bradham in New Bern‚ North Carolina first made competitor Pepsi in the 1890’s. The brand was trademarked on June 16‚ 1903. These companies have brand identification and customer loyalties that have made them a historical landmark. Today Pepsi and Coke control
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-GROWTH IN CONSUMPTION IN RURAL INDIA -LIFE-STYLE CHANGES OF THE RURAL PEOPLE -LIFE CYCLE ADVANTAGES TO THE MANUFACTURERS -RURAL MARKET GROWTH RATES ARE HIGHER THAN URBAN -RURAL MARKETING IS NOT EXPENSIVE -REMOTENESS IS NO LONGER A PROBLEM AND CAN BE OVERCOME. ANALYSIS OF THE RURAL MARKET IN INDIA Rural market of India consists of about 80% of the population of the country. Apparently in terms of the number of people‚ the Indian rural market is almost twice as large as the entire market of USA or Russia. This
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Case 1-3 Coke and Pepsi Learn to Compete in India 1. As far as I am concerned‚ there are three specific aspects of the political environment have played key roles: 1) As mentioned in the case‚ Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. 2) Based on Indian laws‚ outside investment cannot use their original brand name. For Coca-Cola‚ they attempted
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Coke and Pepsi Learn To Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? Answer The political environment have played key role as follow: - Indian government viewed
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DAVID B YOFFIE RENEE KIM Cola Wars Contiinue: Coke C an nd Pepsi in 20110 oke and Pepsi vied for “t hroat share” o of the world’ss beverage m market. For more than a century‚ Co The most intense battles in the so-called colla wars weree fought over the $74 billio on carbonated soft drink (CSD) industry in the Un nited States.1 In a “carefu ully waged co ompetitive strruggle” that llasted from 1975 through the mid-199 90s‚ both Cok ke and Pepsi achieved average annual rrevenue grow wth of 2 w CS
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Ratio‚ Vertical and Horizontal Analyses XXXXXXXXXX XACC/280 XXXXXXXXXX Ratio‚ Vertical and Horizontal Analyses The three tools of financial statements analysis are Horizontal (trend)‚ Vertical (common size)‚ and Ratio. The first financial statement analysis is horizontal which evaluates the performance of the company from one accounting period to the next. Horizontal analyses’ are conducted to assess any relative changes in different items over a specified time period. It also indicates
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1. Why is the soft drink industry (i.e.‚ the cola concentrate industry) so profitable? The soft drink industry survives on the rivalry that has existed for over a century between Coca-Cola and Pepsi-Cola. The two brands are competing for the market share nationally and globally by trying to clinch the thirst of every person in the world. In Michael Porter’s five forces‚ the threat of rivalry pushes both companies to “out compete” with each other and drive up the fixed cost to enter the market
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