QUANTITATIVE TECHNIQUE TOPIC:CLUSTER ANALYSIS USING SPSS INTRODUCTION Grouping similar customers and products is a fundamental marketing activity. It is used‚ prominently‚ in market segmentation. As companies cannot connect with all their customers‚ they have to divide markets into groups of consumers‚ customers‚ or clients (called segments) with similar needs and wants. Firms can then target each of these segments by positioning themselves in a unique segment (such
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Gait cycle analysis As mentioned before‚ gait cycle is just the activity that occurs between the time one foot touches a surface and the time the same foot makes contact with that surface again. In Dr. Pedro Vera Luna’s book “Biomecánica de la marcha humana normal y patológica”‚ he describes it as “a series of alternating‚ rhythmic‚ limb and trunk movements which determine a forward displacement of the centre of gravity”. In my opinion‚ it’s a well rounded definition. The gait cycle is a key element
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I. EXECUTIVE SUMMARY Company background Royal Dutch Shell‚ commonly known as Shell‚ is a Dutch–British multinational oil and gas company headquartered in The Hague‚ Netherlands and with its registered office in London‚ United Kingdom. It is the world’s second largest company by 2011 revenues and one of the six oil and gas "supermajors". Shell is also one of the world’s most valuable companies. Shell is vertically integrated and is active in every area of the oil and gas industry‚ including exploration and production
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will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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The analysis on industry and competitor environment is important for organizations‚ because its useful for managers to understand the competitive forces acting on and between the organizations’s in the same industry. Porters Five Forces in the E-Retailing Industry Porter’s Five Forces analysis is used to assess the attractiveness of different industries‚ and therefore‚ it can help in illustrating the sources of competition in a particular industry. The competitive rivalry amongst the e-retailing
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According to Kress and van Leeuwen theoretical framework‚ an image simultaneously performs three semiotic tasks to make meaning which are representational metafunction‚ interpersonal metafunction‚ and compositional metafunction. In this paper‚ I will analysis the below image (Firgure 1) basic on these three metafunctions. The choosen image is an re-made image extract from South Chinese Morning Post. It is a combination of image and text. This paper will mainly focus on image analysing. [pic]
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STYLISTIC ANALYSIS William Somerset Maugham «THE ESCAPE» William Somerset Maugham is one of the best known English writers of the 20th century. The trend he belongs to is realism with slight ifluence of expressionism. A novelist‚ a dramatist‚ and a short-story writer‚ he gained an outstanding reputation with his prominent books “Of Human Bondage”‚ “The Moon and Sixpence”‚ and “The Razor’s Edge”. The observer of the first decades of the 20th century‚ Maugham is deeply critical of the morals
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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extend the maturity map through marketing. (Figrure 1. [write a brief description first]. Taken from the Crocs presentation) 2) How could Crocs exploit their core competencies in the future? Consider the following alternatives: a. Further vertical integration into materials b. Growth by acquisition c. Growth by product extension In the future‚ Crocs could grow‚ both by acquisition and by product extension. For product extension‚ they should use the Japanese product development map what
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JOB ANALYSIS AND JOB DESIGN A Research Paper Submitted in Partial Fulfillment Of the requirements in EN1023 (Writing in the Discipline) Submitted to By Polytechnic University of the Philippines March‚ 2013 Acknowledgment I would like to extend my profound gratitude to the following whose valuable assistance has made this research project possible. This report has highly helped to expand my knowledge regarding Job Analysis and how the work goes on. Dr. Winefredo Ranes‚ Professor
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