INTRODUCTION The Indian Pharmaceutical industry has been witnessing phenomenal growth in recent years‚ driven by rising consumption levels in the country and strong demand from export markets. The pharmaceutical industry in India is estimated to be worth about US$ 8 bn‚ growing at an annual rate of 12-15%. In world rankings‚ the domestic industry stands 3rd in terms of volume and 12th in value growth terms. The ranking in value terms may also be a reflection of the low prices at which medicines
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1. ACTIVITY 1 Orientation‚ Organizational Set-Up and Policies MEMBERS OF STAFF or PHARMACY PERSONNEL of MERCURY DRUGSTORE The qualifications in applying to Mercury Drug must be at least a college graduate depending on what position he/she is applying for‚ but except for Pharmacist which must be a graduate of Bachelor of Science in Pharmacy and must be a board passer and has a license‚ must be 21yrs old and above‚ can be married or single‚ has experience in working under pressure‚ and has a pleasing
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gotten so expensive that many people can’t afford them‚ and they seem to only be getting more expensive. Though many would argue that it’s a business’ choice if they want to raise the price of their product‚ it’s dangerous to allow them to do so. Pharmaceutical companies should have a set price limit‚ otherwise the skyrocket of prices hurt those who rely on the now expensive drugs. For example‚ the life saving EpiPen has gone up by more than $500‚ making the current price now around $609 (Khazan). Of
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from a three-day trip and picked up a voice mail in her home office from Cindy Cherry‚ regional sales manager for Inventron Pharmaceuticals. Karen is the district sales manager for the states of Oklahoma‚ Arkansas‚ Texas‚ and Louisiana. Cindy is in charge of all of Inventron’s operations west of the Mississippi River. Inventron is a relatively small‚ specialty pharmaceutical manufacturer with production facilities in Morristown‚ New Jersey. Its products focus on an array of medicines for the dog and
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CHAPTER I INTRODUCTION 1.1 Background The development of medical services in many regions in Indonesia has not been developing evenly. In the city region‚ medical facilities such as hospitals‚ pharmacies‚ and clinics can be found easily. It is different compared to rural areas where medical facilities are limited and cannot be reached in villages. Few villages only have limited medical facilities such as Puskesmas and small pharmacy. There are villages that only have few doctors who open private
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Role of value creation in the Indian Industry V.YUVARANI‚ II-MBA PAAVAI COLLEGE OF ENGINEERING‚Namakkal. ABSTRACT Background: The Indian economy is widely believed to have moved into its next phase of sustainable growth rate of 8-10%. The last five years have seen an unprecedented value creation in Indian stock markets. Aim: This study
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1.0Introduction Pfizer Inc. (Pfizer) a research-based‚ international biopharmaceutical company. Nevertheless‚ it is the largest world drug organisation as well as the top-selling drug in the world in 2011. There is five segments for Pfizer Inc. to supervise its procedures which are Primary Care;Oncology and Special care‚ Emerging markets and Establish products; Consumer healthcare and Animal health and Nutrition Moreover‚ Pfizer freeze its position as one of the most diversified oranisation in the
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advertisements were not allowed in India. The case discusses Pfizer’s marketing strategy when it launched Viagra in India. Issues: » Understand the critical success factors for a pharmaceutical company to make a successful entry in a new therapeutic segment. » Understand the issues and constraints faced by pharmaceutical company in launching a globally successful brand in a new market. » Understand the challenges faced by a company when launching its product in a price competitive environment
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to: Prof. Raj Kumar Sharma Introduction and Background The case introduces us to the Cardinal Inc which for now is the leading manufacturer in the products of medical it has its own pharmaceuticals. Company is one of the fortune 500 companies the head office is in Dublin‚ Ohio. So‚ talking about pharmaceuticals and medical products its wide services offers to more than one hundred thousand locations. it does has its own products of medical and surgical it almost includes all the types of the surgical
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Vioxx Decisions – Were They Ethical? In the late 1990s‚ a pharmaceutical company called Merck was a leader in this industry. The pharmaceutical industry required millions of dollars and great amounts of time to be invested in research and development. From 1995 to 2001‚ Merck was successful in releasing 13 major drugs into the market. One of these drugs was one that would treat rheumatoid arthritis. The drug‚ Vioxx‚ acquired the approval of the Food and Drug Administration (FDA) in May 2009 (Cavusgil
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