[pic] [pic] Presented on: February 28‚ 2008 To: Professor Geraldo Alvarado For: Strategic Planning - MAN 452 By: David Ayala‚ Katrina Gallegos‚ Francisco Gonzalez and Savannah Hernandez Verizon Communications‚ Inc. Executive Summary Verizon Communications‚ Inc. is based in the state of New York. Verizon is currently considered the leader in delivering broadband and other wireline and wireless communication innovations to mass market‚ business‚ government and wholesale customers
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Do Verizon have a distinctive competency? If So‚ what is the Source of that competency? Yes. Verizon have a distinctive competency. Source of competency It has the largest coverage area. Verizon use automated software programs that analyzed the call habits of individual customers. Provide customer care service. How do Verizon’s Customer service capabilities and Coverage Affect the Quality of its service Offering? How Do You think they affect Verizon’s cost structure? Quality of service
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Devon Daniel Verizon Verizon stars with WorldCom in 1983 when Murray Waldron and William Rector came together to sketch out a plan create a long-distance telephone service. Long Distance Discount service‚ became their new company that began operating as a long-distance reseller in 1984. The new company grew quickly in the next fifteen years‚ over time it change to WorldCom. The company became one of the largest telecommunications corporations in the world. They also became the largest bankruptcy
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A. Identify the company’s vision‚ mission and strategic objectives Vision statement: * Be committed to our business and improve benefits to our customers as wireless product technology changes. * Implement greater exposure through expanding‚ customer referrals‚ and innovative marketing. * Continue to grow in our market while ensuring sustained profitability. * Lead the market in customer satisfaction by meeting their wireless needs and exceeding their expectation. Mission statement:
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| Verizon Wireless | Marketing Strategy Paper | | | Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited‚ especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand‚ such as increasingly
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Your account has come to this department’s attention as a result of recent interactions that occurred at our Verizon Wireless retail location at 3825 Grand Avenue‚ Chino‚ CA 91710. Specifically‚ I have been advised that your account manager‚ Sarah Mitchell‚ entered our store on December 3‚ 2016‚ to get assistance with her phone. During the interaction with the store representative‚ Sara Mitchell became hostile and stated "If my phones end up not working tomorrow I will come back with a gun and
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Marketing Plan for Verizon Wireless Customer Loyalty Program Business Mission: To provide the best quality of wireless and customer services in today’s market of wireless communications. Marketing Objective: To decrease the monthly customer churn rate to less than 1%‚ therefore ensuring Verizon Wireless will continue to lead the competition in customer loyalty. Executive Summary: Cellular communications is such a large aspect of today’s industries‚ and with the number of consumers already
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Running Head: CASE STUDY Case Study Geraldine Aloise Kaplan University Abstract Verizon Wireless is a wireless carrier that operates the largest 4G LTE network in the United States. The company provides cell phone and data services to its 98.2 million customers. Its success is largely attributed to its reliable network coverage and outstanding customer service. In addition to providing 24 hour telephone support‚ the company also operates retail stores throughout the U.S. This case study
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Thank you for allowing Verizon Wireless the opportunity to respond to Ms. Rani Haider complaint. In his complaint Ms. Haider explains that he was charged a $5.00 late fee on his last billing statement. He explains he made his payment on time. Ms. Haider request an adjustment be placed on his account. Payments are due on or before the bill due date. Any charges remaining unpaid 1 day prior to the bill cycle date are subject to a late fee. A late fee is added when any past due balance is $5 or
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I. Background Information A. Case Synopsis An examination of potential sources of growth and risk within the highly competitive telecommunications market in regards to Verizon Communications. We at Verizon are embarking on an aggressive plan to extend fiber-optic lines to homes and businesses to compete with cable companies. Growth in our industry will come from traditional voice service and text messaging‚ mobile picture services‚ broadband Internet services and Internet-ready
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